Monetize with Ads

Pre-negotiated Ads

Many streaming platforms have ways to insert advertising into media content, often times with complicated methods that require a third party. With DaCast, however, those video ads are already available in the system for immediate use! There is no need for additional sign up, as advertisements can be used with any DaCast account and any type, including audio streaming. Broadcasters only need to select the video ads or overlays from the DaCast database, and they'll have them instantly added to their stream to generate immediate revenue.

Broadcaster Defined Ads

On the DaCast platform, ads are selected by the broadcaster for monetizing content. Choose between a variety of types that include preroll (before the stream starts), midroll (interrupt during the stream) and overlay (appear over the content while it's still running). Beyond type, the frequency that midroll and other ads appear during the stream is also customizable.

Broadcasters can also select the genre of ads played with their content from several categories, such as Health or Technology. Users never have to worry about inappropriate ads being streamed with their content, as this is all selected by the broadcaster and can be changed at any time.

Transparent Advertising Rates

Ads streamed through DaCast are each given their own monetary rate which can be seen when selecting your advertising type. Monetize your live stream for one rate, and then provide ads for VOD streaming for another.

Broadcasters earn ad revenue, stated in CPM (cost per thousand impressions on the ad), in different amounts which is listed during the ad selection process. As broadcasters continue to serve ads and build up a viewer base, they will begin to qualify for higher paying CPMs and increasing ad type selections.

Real Time System

All ads are served from a real time, self-service system. Adding, removing or changing ads will be automatically reflected in the streams done from the channel manager. At most, there will be a minute wait for all servers to update, but 90% of viewers will see the change the second it occurs.

Analytics

The system reports a full analytic dashboard for all streaming, which includes monetization features and a breakdown for advertising. Track revenue per hour, day, week or month. The platform also tracks where the ads are being served and also what referring websites might be driving ad traffic.

Completely Optional

Advertisements on DaCast are an optional, added service to help broadcasters reduce their costs and generate revenue. Broadcasters can opt to stream ad free as well without the need for additional sign up. Content can be streamed without interruption to viewers as part of a service, or through developing subscription and pay-per-view premium content.