DaCast provides a complete monetization system for live streaming. The system can handle pay per view or ad models, while rates and other monetization details are defined by the broadcaster.
Live content creators using DaCast don't have to develop their own payment system to monetize their content, as viewers can purchase content directly from the included Pay-in-Play feature. This is a unique application where payments can be registered directly from the media player. There is no need to leave the viewing site, unless using PayPal, as transactions are done through a quick five step process.
The Pay-in-Play system also lets the viewer create their own login details, which allows them to purchase content even faster in the future and is also utilized with subscriptions so that viewers can access the content later on.
Actual data sent is encrypted through SSL and DaCast doesn't store credit card information, creating a secure hosting solution that viewers and broadcasters can trust.
Rates for subscription and pay per view content are user defined. The broadcaster can pick how much to charge and how much access comes with that purchase; furthermore, multiple rates can be attached to the same channel. For example, 1 hour of access might cost $5, while 2 hours of access might cost $9. These rates are completely up to the broadcaster and suitable for generating immediate revenue from even HD quality streams.
For lower resolution streaming, the DaCast platform also includes a built-in ad network with pre-negotiated ads to reduce costs or generate revenue. These ads can be selected by genre, to ensure the programming matches your audience and content, and also type. The CPM, cost per thousand impressions, is also shown to help figure out revenue that can be generated from the stream.
Live and VOD StreamingThe DaCast platform provides a robust monetization solution for live streams. However, after a stream is done, that media can still be used to generate revenue. While using some encoders, such as the Flash Video Streaming enabled Adobe Flash Media Live Encoder, the ability to save a backup is among the Configure options on DaCast. By having this selected, the stream can be uploaded later to DaCast for video on demand viewing.
This provides an additional venue to earn profit on, and allows for a unique pricing plan. For example, the live stream can be charged $10.99 for complete access to the content, allowing viewers to experience the event as its happening. That same content can then be charged for $8.99 for video on demand streaming later. Or, vice-a-versa, the VOD can be charged a premium over the live stream. This ability gives broadcasters the flexibility to generate the most revenue possible from their media content with pay per view monetization.
