The DaCast streaming service offers users a very flexible way to directly and immediately monetize streams. In addition to video advertising, the service lets users apply either subscription or pay per view pricing to their streams. Each is customizable, and can be tailored to best suit the broadcaster’s monetization needs.
DaCast is an online video service set up for broadcasters to get the most out of their streaming media. While all content can be considered of high quality, thanks to features such as live streaming and HD quality streams, premium content is audiovisual material that is considered valuable enough to charge a fee or “premium” for. DaCast gives the power to make premium content to broadcasters, with the ability to generate revenue from pay per views or subscriptions all with a payment system included out of the box.
DaCast users can create channels with pay per view settings, requiring payment to access a stream for a certain amount of time. Content owners can set how they want pay per view access to work, with flexibility that allows for use over a day or that lets users pay for only a certain amount of minutes.
Channels can be set up with a subscription requiring viewers to pay to access it as much as they want during a given period. Broadcasters can define rates along with the duration of subscriptions, such as weekly, monthly or annual.
Streaming content can also be bundled into packages, where a group of content can be sold for a single pay per view or subscription rate. Additionally, all channels can have multiple monetization options attached to them. For example, a stream can be sold for a $4 an hour pay per view, or purchased for $20 subscription for a week. This puts the flexibility in the broadcaster’s hands and also allows them to upsell content.
To make premium content successful, that media needs to be easy to purchase. Realizing this, DaCast has developed a unique purchase system that is located directly in the player.
Called Pay-in-Play, this payment interface greatly increases conversion rates and gives broadcasters a powerful tool to sell their content. The system accepts all major credit cards, which can be done completely in the player, and PayPal payments.
The ability for the player to be added on a website, thanks to the embedded video code, also means that the Flash video player and Pay-in-Play can be easily integrated. This also makes DaCast a perfect white label service that lets broadcasters promote their brand and programming and not their streaming service provider.
All content can be used with Pay-in-Play as well, letting you earn revenue from previously recorded content and also with a powerful way to monetize your live stream.
