All content broadcast through a DaCast account is measured and available with full analytics to track success and analyze demographics. This data can be saved as a file for reports, while specific data is available for the various monetization features.
Data gathered for analytics can be specified for certain time periods. Seeing data by day, month or year is possible, and a calendar interface allows for past data to be easily accessible long after a broadcast.
Analytics are tied to regions, allowing for both an overall picture and also to understand how content is performing in specific countries. This data is presented in a pie chart, so spotting the largest and smallest markets is very quick and easy.
Besides showing a country breakdown, data can also be narrowed down to just one country. For example, statistics can be seen for only the United States, which lets broadcasters see what times of day and when audience peaked for this market. Want to see how a stream did during primetime? Or how large the audience was during a specific speaker in a live stream? That data is easily identified down to the country level.
Through the channel manager, analytics can be selected for specific channels to gauge how certain content is doing. This can be broken down by live streams and also previously recorded content such as playlists and video on demand. Figures can be narrowed down to only a specific channel or package, which is a grouping of channels, as well.
All data in the analytics can be downloaded as CSV (comma-separated value) files to build reports from. These files can be brought into Microsoft Excel, Google Docs and many other programs and services.
Each facet of the analytics can be downloaded through back office of DaCast. This means that complex reports can be created which contain data for a global view of the broadcaster and their multiple channels. Super specific file breakdowns can also be generated. For example, a study on just how much revenue a specific live stream generated in Japan can be created. If the data field can be specified on the platform, this data can also be downloaded and shared with others as well.
When a broadcaster chooses to monetize with ads, this data is presented in the analytics. A measure of eCPM, earning per thousand impressions, total impressions and other figures such as demographics and channel breakdowns are included.
The fully featured monetization capabilities of DaCast also extend into support from the analytics for these features. Pay per view analytics are included in their own tab, making it easy to calculate and track sales. Breakdowns are done on a per file, for VOD streaming, and per channel basis. So if a particular stream really breaks out and becomes a success, it will be easy to determine. For video on demand content, times can also be seen, so if there are peaks and drops these can be monitored.
Much like PPV, revenue generated from subscriptions are tracked from their own tab within the analytics. The same level of detail present for pay per view statistics, such as which channels or files generated the revenue and demographics, are also included to add a powerful and complete platform for monetizing video.
