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Find the Best OTT Streaming Solution to Boost Brand Awareness

Posted by Max Wilbert >

Brand awareness refers to the ability of potential customers to recognize and remember a given brand. The gold standard here for decades has been Coca-Cola, which slathers its logo and bottle shape on billboards around the world. This article is about a more modern brand awareness solution: video, specifically OTT streaming. Coke and other brands […]

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Video Streaming with Instant Live Channel Provisioning

Posted by Max Wilbert >

Modern video is all about instant delivery. The rise of video streaming giants like Netflix and Amazon clearly shows that people prefer instant-access video. Digital screens are becoming the norm. According to one study, 77 percent of millennials would rather watch the Super Bowl via live stream than on TV. For publishers, the ability to […]

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Live Streaming Equipment: Which Tripod to Use?

Posted by Max Wilbert >

Before you start live streaming, you need to ask yourself one question: “What sort of equipment do I need?” Well, the critical elements include a camera, an encoder of some sort, and an internet connection. However, it would be a mistake to think the story ends there. Producing the best live stream possible means using […]

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