Category Archives: The video experts blog

The Pros and Cons of Using MKV vs. MP4 for Video Streaming

The Pros and Cons of Using MKV vs. MP4 for Video Streaming Image

Technology is constantly evolving, and the quality of technology you possess can make or break your content’s success. When it comes to video streaming formats, you have two major choices today: MKV or MP4. But which one to choose? Streamers, broadcasters and professionals often have a hard time choosing which format works best for them. […]

AVOD: The Definitive Guide to Ad-Based Video on Demand

AVOD The Definitive Guide to Ad-Based Video on Demand Image

Video content plays many roles in the professional world. Some businesses and organizations use videos for sales and marketing, and others use it to host remote events or training sessions. Since trends in online video streaming are on the rise, many businesses and professional content creators are monetizing on-demand videos using revenue models like AVOD […]

OTT Deployment in the Cloud – What Broadcasters Need to Know

OTT Deployment in the Cloud Image

Today’s broadcasters face enormous challenges with building scalable video streaming infrastructure. In the midst of the pandemic, video viewership has grown dramatically, and this influx of simultaneous viewers is straining traditional streaming workflows. Traditional infrastructure often struggles to handle spikes in concurrent viewers, leading to buffering, dropped connections, and a frustrating user experience. Cloud streaming […]

Simulcast Streaming: How to Broadcast from Several Locations

How to Use Multistreaming to Broadcast from Multiple Locations Image

If you’re a broadcaster, you know that live streaming video on your own website or app comes with distinct advantages. Live streaming this way gives you the control and flexibility you need. You can incorporate your own branding, monetize your videos and you keep ownership over your content. However, the downfall is that you stream your live […]