developed its own OVP based on DaCast video API

Posted by Max Wilbert >

Today we’re going to take a look at Striv. As a live streaming services provider, Striv works with more than 80 high schools in the US state of Nebraska. Through Striv, these schools have access to live streaming and event recording for all their events, such as sports, assemblies, and graduation. This is all made possible via DaCast video API.

Let’s explore how this works!

History of Striv: “Helping schools share their story online”

Striv was founded in 2012, when live streaming was still an emerging technology. Through a contract with a single high school, Striv launched their business and began streaming live events. Their first customer soon realized the value of these services. Word began to circulate in the school district, then spread to the broader academic community statewide.

As Striv began acquiring more partner schools, they developed a routine for value-added training. Each time a new school is added to the network, Striv employees visit the site and work with staff and students to set up equipment and a custom school dashboard for starting, monitoring, and managing live streams.

This model has proved itself over the last 6 years. Striv now works with a wide range of high schools, providing live streaming services that are affordable enough for strained educational budgets but retain professional features. Striv clients love working with the company for the technical robustness of the platform, and because students and staff can easily be trained to operate the system.

Why DaCast?

Every live streamer has different priorities. For most kids, live streaming via their Facebook account is plenty. However, high schools have different needs. For example, professionalism is more important when it comes to these types of streams.

A few features that are important to serve this type of client are white label service, lack of advertising, unlimited viewers, and simplicity.

White label is a video industry term centered around branding. A “white label” service means that there is no branding included. This allows a business like Striv to built a platform around the DaCast system without the DaCast logo being included in any of the streams or on the dashboard. This is more professional, and also allows Striv or a school to insert their own logo.

Most free live streaming services like Facebook and YouTube use advertising to monetize. In a school or professional setting, it isn’t appropriate to be interrupted by advertising. That’s why ad-free streaming is another important feature for Striv.

Streaming also needs to be cross compatible to reach audiences. Striv’s streams are compatible with desktops, laptops, iPhones, Android, smart TVs, tablets, and a wide range of other devices.

Another important feature for high schools is unlimited viewers. Many live streaming platforms offer basic plans with a limited number of concurrent viewers. It is easy to hit these limites, especially during major events such as State athletics and sports, or graduations at large schools. An unlimited viewer platform mitigates this problem.

Finally, a video platform for high schools needs to be relatively simple. Most high schools can’t afford a large technical staff, and may use student volunteers to help run live streams and video recording. Since students are constantly cycling through, any video platform needs to be easy to learn and use.

DaCast offers all these features and capabilities at a reasonable price.

Case Study Enables Growth and Features via DaCast Video APIHow Striv uses our video content management API

Technically, Striv is built around an Online Video Platform, or OVP. An OVP is like a Swiss Army Knife for online video, providing services for streaming, managing, and delivering video content. Recently, Striv has switched to using DaCast for their OVP in their search for a more cost-effective service.

This integration is made possible through the DaCast video content management API. An API, or Application Programming Interface, is a simplified language of commands that makes it simple to build applications around a given service. In the case of DaCast, the API allows Striv to build their customized school dashboard application so that users can stream and manage content directly.

Taylor Siebert, CEO of Striv, says the switch from their former OVP provider to DaCast was “a smooth transition” thanks to a “well-documented API that was pretty straightforward with no need to reach out to the DaCast support team.”


Striv has definitely succeeded in taking advantage of video APIs to expand their business, grow revenue, and provide a great customer experience. Since their humble beginnings at one high school, they’ve now grown to work with nearly 85 high schools statewide—and counting!

DaCast video API allows Striv to deliver a top-quality service while minimizing expense and technical overhead. Combined with excellent customer support and support around software, websites, and social media, this has helped their service become a major success. We’re thrilled to be working with Striv and expect to continue to see great things from them!