Category Archives: The video experts blog

The Definitive Guide to OTT Advertising in 2025

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Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

How to Live Stream Holiday Events in 6 Steps – Xmas 2024 Update

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The holidays are approaching fast, and this year, the festivities are shifting toward a blend of virtual and hybrid experiences. Events like Christmas Eve, Christmas Day, New Year’s Eve, and Hanukkah now combine in-person traditions with accessible online streaming, allowing everyone to participate regardless of location. Hosting live-stream holiday events can be a daunting task, […]

Comparing the 23 Best Live Streaming Platforms in 2025

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When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a powerful broadcasting tool that solution providers update regularly, it isn’t easy to find reviews and comparisons that include all the information you need.  Also, considering the sheer number of […]

A Detailed Guide to The Best Video File Formats For Live Streaming

The way most content creators and broadcasters talk about their jobs leads many to think it’s as easy as pointing a camera at yourself and hitting the record button. But the actual behind-the-scenes is a lot more technical than that. For a video or live stream to be enjoyable or even just watchable, you must […]

How to Use OBS Studio for Professional Video Streaming in 2025

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You’re trying to break out as the next big live-streaming sensation but don’t know where to start? First things first, you must be able to produce high-quality streams. To do that, you’ll need to have high-quality screen recordings, crisp audio output, and an optimized recording path. Furthermore, the content must be good enough for high-resolution […]