Category Archives: The video experts blog

Over-the-Top (OTT) advertising is transforming how brands connect with audiences. It’s been leading the change in the digital-first world, but what exactly is OTT advertising? Simply put, it’s a way for brands to reach audiences through over the top streaming platforms while bypassing traditional cable or satellite TV providers. Think of the ads you see […]

The holidays are approaching fast, and this year, the festivities are shifting toward a blend of virtual and hybrid experiences. Events like Christmas Eve, Christmas Day, New Year’s Eve, and Hanukkah now combine in-person traditions with accessible online streaming, allowing everyone to participate regardless of location. Hosting live-stream holiday events can be a daunting task, […]

When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a powerful broadcasting tool that solution providers update regularly, it isn’t easy to find reviews and comparisons that include all the information you need.  Also, considering the sheer number of […]

The way most content creators and broadcasters talk about their jobs leads many to think it’s as easy as pointing a camera at yourself and hitting the record button. But the actual behind-the-scenes is a lot more technical than that. For a video or live stream to be enjoyable or even just watchable, you must […]

You’re trying to break out as the next big live-streaming sensation but don’t know where to start? First things first, you must be able to produce high-quality streams. To do that, you’ll need to have high-quality screen recordings, crisp audio output, and an optimized recording path. Furthermore, the content must be good enough for high-resolution […]