Author Archives: Max Wilbert

For many B2C broadcasters, just about any software encoder will suffice. However, as a professional broadcaster, it’s important to consider updating to an encoder that supports RTMP streaming. RTMP stands for “real-time messaging protocol” and is a standard that makes high -quality live streaming possible. In this article, we’re going to get into the technical […]

Live-streaming has found its place in the business world, and it’s serving a multitude of purposes. Some businesses offer paid streaming solutions for events, and others use website streaming as a way to build online communities to support their brands. It’s become common for businesses to offer live streaming over their website, especially if they’re […]

Online education has gained unprecedented popularity ever since the pandemic hit. And with that, the demand for high-end, feature-rich, e-learning-focused live streaming platforms has increased tremendously. Live streaming is one of the most useful technologies for virtual learning because it allows for the feeling of a virtual classroom and real-time interaction. You can deliver live […]

Live-streaming has been an online rage for a hot minute now, with more and more brands understanding its potential and jumping on the bandwagon to start their own online channels. 24-hour live streams are the latest variation of the trend, and you can also use them to your advantage. Organizations and businesses of all sizes […]

When it comes to live video streaming for professional use, there is so much to know. However, since a top professional-grade live streaming platform is a very powerful broadcasting tool that solution providers update regularly, it is difficult to find reviews and comparisons that include all of the information you need. For new broadcasters looking […]

Ever wondered what it is about telethons that made [and still make!] hoards of people call a random hotline and donate their hard-earned money for a cause? Why can’t the non-profits just put up flyers or advertise on social media? The same reason content creators prefer to live stream these days instead of recording, editing, […]

Did you know that 59% of executives report that they’d rather consume information through a video as opposed to reading written text? Watching videos accounts for nearly one-third of all online activities of computer users. People have turned to online video services for news, entertainment, sports, and more so it makes sense that this trend […]

Over the last decade, live streaming has become easier to achieve, largely due to advances in streaming software. Streaming software allows anyone from a newbie to an advanced broadcaster to easily create live streams. The global enterprise video market should reach $25.6 billion by 2025. If you do the math, that’s an annual growth rate […]

Video on-demand is the new Cable TV – but better.  Many businesses are monetizing their libraries of on-demand video content, from educational courses to fitness training videos and internal resources for new employees. In 2020, video streaming through apps was a $24.1 billion industry in the United States alone. That same market is projected to […]

One essential element for live streaming is functional live stream encoding software (or hardware). It’s a tool that transcodes video from one format to another. Encoder lets you capture video content from a source you previously selected (your webcam, a camera, or phone). Then you can send this content to your online video platform to […]