Author Archives: Max Wilbert

In recent years, more and more businesses have chosen to monetize their videos via advertising. This is especially common for media and entertainment companies. It’s a smart move! Video ad monetization on OTT content distributed via smart TVs alone is expected to hit $20.1 billion by 2020. Given this growing trend, this blog post focuses […]

Over the past decade, we’ve seen the transformation of the consumer entertainment marketplace. In particular, TV has declined as online video has exploded. Now, a similar revolution is taking place when it comes to enterprise video streaming. Today, it’s easier than ever to use enterprise streaming video solutions to benefit your business at all levels. […]

Nowadays, live streaming is easier and more powerful than ever before. In fact, we can see evidence of this everywhere around us in our daily lives. Research, too, shows that the global enterprise video market should reach $19.8 billion by 2023. Do the math–that’s an annual growth rate of more than 20 percent! In this […]

By 2022, online video will comprise over 82% of all consumer internet traffic. And live video streaming, in particular, is exploding in popularity. Cisco predicts that live video will grow fifteen-fold by 2020, making up 17% of total video traffic. Today, CDNs exist to solve the problem of content delivery: moving data around the planet […]

I’m always encouraging businesses to broadcast live streaming video primarily on their websites. There are a lot of advantages to this, which we’ve covered in detail in the past. However, the full picture of potential use-cases for streaming solutions is not always so clear. In particular, many businesses may not yet know how to maximize […]

If you’ve missed the news, we’ve entered a very exciting time for online video. In fact, video is taking over the internet, with users watching more content online than ever before! Live video streaming, in particular, helps individuals and businesses alike to build authenticity. And with improved authenticity comes revenue increases, a plus for any […]

What is cloud transcoding? Why is this technology relevant to video streaming? Why has it become the dominant video processing method today? And more importantly, how can a business begin to use cloud encoding? In this blog post, we aim to answer these questions and introduce you to the world of cloud encoding. Along the […]

According to We are Social, 70% of marketers plan to use video marketing this year. That’s because it’s highly effective. Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing. And the right video marketing platform can make all the difference. In this article, we’ll share and […]

When it comes to the best live video streaming for personal use, there are plenty of internet articles out there. Yet there’s a lack of credible information on professional-grade live streaming platforms. For new broadcasters looking to get in the streaming game, it can be challenging to objectively assess the available options. To help you […]

Eighty percent of people would rather watch a live stream than read a blog post. The typical viewer watches a live stream for at least twice as long as they stick with a standard video. The conclusion is simple: why not give live streaming a try? Streaming live video does require some degree of technical […]