Frequently Asked Questions

What is OTT (Over-the-Top) video?

OTT video is content that is streamed over the internet as opposed to using more traditional distribution methods, such as cable, satellite or over the air (OTA) broadcasts.

How does OTT streaming work?

Content that uses OTT technology is transmitted from the broadcaster to the viewer via the internet.

What are some content licensing issues for OTT video?

Unless you are creating all of your own content, most of the videos you stream will require some sort of licensing. These include things like model releases, geo and referrer restrictions, advertising contracts, and revenue-sharing with content creators.

What are OTT providers?

OTT providers are online video platforms that provide complete streaming solutions including live, video hosting, monetization, and the ability to develop apps.. Essentially, this means that the broadcasters’ content will be distributed to the audience over the internet.

What is an example of OTT?

Hulu or PBS or any entertainment /news content website facing the public with mobile and smart TV apps are examples of VOD services that use OTT technology. Anything that can be streamed over the internet is considered OTT.

What is the difference between VOD and OTT?

VOD means “video on demand,” and OTT means “over-the-top.” A lot of VOD services use OTT technology to bring the content to their viewers, but OTT can also apply to live streaming. They are often used side-by-side, but they are not mutually exclusive.