Category Archives: Team Blog

Video is a powerful sales tool, and using the words of your satisfied customers in a video makes your videos even more successful. Showing potential customers the experiences of others just like themselves on tape lends a humanizing quality to your business. Your potential customers see that your product or service does what you promise […]

Cloud video streaming is ideal for most modern marketers that need a straightforward and scalable professional video hosting infrastructure. With the support of cloud video streaming platforms, brands can focus on putting out good video content without dealing with many technical challenges. In this post, we’ll look into cloud video streaming and provide an in-depth […]

Taking a DIY approach to streaming and setting up your own video streaming server and streaming process may sound like a simple way to broadcast. The idea of everything getting done in-house and on your own terms can be incredibly appealing. Plus, you get to save money on private video streaming services. Right? Wrong. Unfortunately, […]

Remember Vimeo? The video-sharing platform launched in 2004 and emerged as a competitor to the famous site “Collegehumor.” Vimeo was one of the earliest platforms for video makers and content creators. The platform that preceded YouTube was considered an industry leader in small-scale online streaming. But one thing we learned from the fall of Nokia […]

For many B2C broadcasters, just about any software encoder will suffice. However, as a professional broadcaster, it’s important to consider updating to an encoder that supports RTMP streaming. RTMP stands for “real-time messaging protocol” and is a standard that makes high-quality live streaming possible. In this article, we’ll get into the technical details of RTMP […]

Video content has many purposes in the business world. It is primarily used in ads and content marketing strategies, but video content can be used as a product. You can sell mini-films, tutorials, lessons, webinars, and other videos for on-demand consumption. There are a few ways to monetize video-on-demand services, and SVOD is among the […]

Want to share your passion for art? Here’s an idea: Stream drawing videos as you create art. As an artist, you can generate a new stream of revenue for your business by deciding to share your passion online. Creative folks of all genres can use art streaming to spread awareness for their craft and magnetize […]

When was the last time you picked up a book to learn about something in detail? Also, when was the last time you listened to a podcast featuring an expert on a subject you’re passionate about? Answering the two questions above gives you a clear picture of how we consume content these days. In the […]

Nearly 44% of people watch less live TV because they are instead watching live streams online. And over 80% of audiences prefer to watch a live video over reading a blog. So, to connect with a modern audience, you must broadcast live. Thankfully for broadcasters in the streaming business, the live streaming industry has evolved […]