Author Archives: Emily Krings

For the past several years, the millennial demographic has consistently increased their consumption of digital video, now spending more time watching videos online as opposed to on TV. Today, the OTT video industry is flourishing with no end in sight. In 2018, OTT revenue in the United States alone grew by more than 25%. Experts […]

A video content management system is an integral part of doing business nowadays. With more people telecommuting or working off-site, video has become a primary means to communicate, collaborate, and conduct business. However, as much of a blessing as live video streaming and video on demand are for broadcasters, they also create unique challenges in […]

Streaming on-demand has evolved over the past few years. In fact, every area of home entertainment spending has declined except for online video. For example, advertising on OTT content distributed via smart TVs alone is expected to hit $20.1 billion this year. Many businesses are finding value in creating video on demand (VOD) platforms for […]

When it comes to live video streaming, it can be a challenge to know where to start. Before going live, broadcasters need to consider which online video platform (OVP) suits their streaming needs.  With so many video streaming platforms on the market, it can be difficult to decide which is right for you. When it […]

Choosing a video streaming API is a huge undertaking for professional broadcasters. It is one of the most important decision points to make and can be especially daunting for those who want maximum customization capabilities when it comes to optimizing the player in their online video platform. The API you choose to integrate with your video […]

Schools use live video broadcasting for many things, including remote learning and live streaming of sporting events and theater productions.  Since the outbreak of the coronavirus, high schools and universities have been forced to step into a “new normal” while trying to give graduating seniors the commencement ceremonies they’ve worked hard for. Dacast and other professional […]

A strategic video monetization strategy represents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using modern live streaming platforms, video on demand, and OTT technologies to distribute content quickly and effectively while generating income at the same time.  Yet, with traditional cable and satellite networks pushing their own video marketing and subscription […]

In today’s world, a comprehensive video marketing strategy is no longer optional but an integral part of doing business. According to marketing giant HubSpot, online video has eclipsed all other forms of media and is now the most requested type of user content.  Brands are taking notice as 87% of businesses report using video as […]

Video monetization is skyrocketing growth for broadcasters and online brands. Research shows that overall video ads grew by 46% last year with live content doubling in market share. Not to mention that online viewership is up by 72% and consumer spending for streaming services is expected to reach nearly $17B in 2020. Clearly, audiences are […]

Online video content has found its place in the professional world. One survey found that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.  Similarly, eighty percent of people in another poll would rather watch live video from a brand than read their blog. These numbers are on […]