Author Archives: Emily Krings

Remember the good ol’ days when Adobe’s Flash players were pretty much the only option we had to play any type of video content on browsers? All web-based video players that adhered to this defacto standard have taken an almost 360-degree turn for the better. In 2022, Adobe’s browser plug-in Flash player seems almost as […]

Who would have thought kids would be glad to return to school one day? That’s just one of the many unpredictable changes that came with the covid 19 pandemic and shutdowns. The new normal seems to be settling in now that we’re almost done with 2022, from adopting better hand hygiene practices to normalizing work-from-home.   […]

A few decades ago, what would someone do if someone needed to research a topic? Go to the library, ask an experienced mentor, or read about it in newspapers or magazines. What do we do now? Simply take our phones out and search for whatever information we require on a search engine. Today’s OTT content […]

Even though broadcasting videos on your website through a professional online video platform (OVP) gives you the most control over your video content and live streams, multi-platform streaming comes with its own benefits. You might already have an audience on Youtube, Facebook, and other social media platforms with live streaming functions, so why not stream […]

People are accustomed to paying for quality video content through subscriptions, pay-per-view access, or watching commercials on their favorite content.  It’s estimated that over-the-top (OTT) revenue, which reverses to revenue earned for video content outside of traditional television or movie setup, will reach $210 billion by 2026.  One of the most popular ways of monetizing […]

  TikTok, the young, hip application changing the social media scene, has many things going for it. The application has been around since 2017 but hit it big during the 2020 lockdowns when more of us were home and bored.  Although it’s not the only platform that hosts short, bite-size bits of video content, TikTok […]

  The live video streaming market has grown consistently over the past few years, creating business opportunities for broadcasters in many industries. Although many have the broadcasting down in terms of equipment configuration and cinematic effects, some still need help with monetization. Access to monetization tools is readily available, but figuring out which monetization methods […]

Online video content has become a staple in the business world. That’s why a video hosting platform should be part of any content marketing strategy. You need to be able to upload and share high-quality videos with your audience without your website going down or your server lagging. That means choosing the best video hosting […]

Live-streaming events are a fantastic way of connecting with your audience worldwide. Everyone from influencers to startups to government organizations to business corporations is jumping on the trend to reap its numerous benefits. The live-streaming industry bloomed in 2019 and 2020, with about 57% of marketers leveraging it to build their brands. And with good […]

Video streaming platforms have become game-changers in the industry, especially in the past few years. They provide broadcasters with the tools to reach a large audience worldwide and keep revenues going during these tough times. They also allow people to enjoy video-streamed content from the comfort of their homes. Let’s look at why more and […]