Author Archives: Emily Krings

A survey of marketers conducted by the Content Marketing Institute found that a massive 71% of B2B organizations use video as a documented part of their content marketing strategy. Further, 57% of them use webinars and online events for marketing regularly.  Why? Because they know the potential of video. Video is one of the most […]

Right now, there are a whopping 6.92 billion mobile users worldwide. That’s 86.2% of the entire world’s population that’s using mobile every day. As technology continues to rapidly improve, and as more of the world has access to the internet, mobile technology use and the way we use mobile technology are constantly changing and expanding. […]

Live streaming is massively popular and continues to bloom. In fact, live streaming accounts for a whopping 23% of total viewing time globally. That’s almost one-quarter of all video content viewed worldwide. And this uptick will continue as the benefits of live streaming compound. Businesses, broadcasters, content creators and the like are reaching audiences larger, […]

Live streaming software has been incredibly valuable for businesses in today’s video-dominant world. No matter the desired end result, one common goal for live stream companies is to get in front of their target audience and increase stream viewership. Starting your first live stream and instantly getting thousands of viewers would be nice, but that’s […]

There is a wide array of factors to consider when choosing the right streaming solution for your professional streaming needs, but have you considered the importance of live streaming API? When it comes to broadcasting a live video stream, your first priority should be to reduce latency and provide a great experience to your viewers. […]

In the ever-evolving digital landscape, businesses are always looking for new ways to create videos that are interesting and informative and that will connect with their audience. How many times a day do you use your mobile device to look something up? Your search results likely contain as many video results as they do written […]

Schools use live video broadcasting for many things, including remote learning for students, and live streaming sporting events and theater productions.  Since the coronavirus outbreak, students, high schools, and universities have been forced to step into a “new normal”. That meant most teaching happened over a zoom call, and students maintained social distance over the […]

Video content has many purposes in the business world. It is primarily used in ads and content marketing strategies, but video content can be used as a product. You can sell mini-films, tutorials, lessons, webinars, and other videos for on-demand consumption. There are a few ways to monetize video-on-demand services, and SVOD is among the […]

There was a time when blogging was all the rage. But no one has the time or attention span to read through lengthy web pages anymore. Videos, especially short videos and live streaming, are preferred over blogs and social media posts by 80% of one study’s participants. Facebook’s FB shorts, Instagram’s reels, and new platforms […]

We don’t have to convince anyone that streaming live video online is more popular than ever. More than 85% of all internet users in the United States watch online video content monthly on their devices. As a brand or a broadcaster, If you’re not creating online content, you could miss out on 85% of possible […]