Author Archives: Emily Krings

Live Video SEO: What Digital Marketers Need to Know in 2024

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Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]

Simulcasting: The Multi-Destination Streaming Guide [2024]

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The purpose of broadcasting is to bring video content to your target audience. But what if you could stretch the reach of your broadcast and bring your video to more people? With simulcasting, you can reach larger audiences by broadcasting your content on multiple platforms at the same time. Think beyond your video player. Think […]

RTMP vs. RTSP: Which Streaming Protocol is Right for You?

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If you stream online video content, it needs to be seamless. Today, viewers demand the highest quality content. If they have difficulty watching your video stream, you could lose viewers. Therefore, ensuring you stream video, audio data and media files in the best quality is paramount to your online content success. Live video streaming is particularly […]

The Ultimate Guide to OTT Technology for Professional Broadcasters in 2024

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The influence of traditional media is dwindling. Viewers want more control and options over what they watch. Over-the-top (OTT) content delivery is the alternative taking the world by storm. Hence video streaming via OTT content providers such as Netflix, Hulu, and YouTube TV are more popular than ever. In this ultimate guide, we cover what […]

OTT Content Management Systems: What You Need to Know About Video CMS in 2024

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Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]