Providing your on-demand video viewers with the best user experience should be a priority. Making sure your viewers can stream your content in the optimal quality for their internet speed is a must. Multi-bitrate streaming is a video hosting tool that allows you to do just that. Multi-bitrate streaming allows your audience to access the […]
Author Archives: Emily Krings
Online video streaming is a booming industry. This type of media distribution is leveraged by brands to help their viewers feel updated and informed. Live streaming, in particular, is often used to make their audience feel they are part of an event. This increased viewer engagement is valuable to countless businesses, schools, and other professional […]
Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are used to while […]
Broadcasting live streaming video on your website or app comes with several advantages. The ability to incorporate your own branding, monetize your videos, completely own your content, and generally have more control over what you broadcast is useful. However, when you only stream in one place, there is the potential to lose out on viewers. […]
Businesses are using video content for all sorts of purposes in business. In fact, 80% of marketing professionals say that video content is becoming more important in this arena. It is used for sales, marketing, training, virtual event hosting, and more. Broadcasters use video hosting to store and deliver their content. Naturally, this comes with […]
Video files are large, and streaming them over the internet would be very difficult if it wasn’t for codecs. Codecs are continuously developing to optimize this technical workflow, and Versatile Video Coding is on the horizon when it comes to new and improved codecs. In this post, we’re going to discuss everything you need to […]
In this post, we’re going to break down everything you need to know about video streaming technology. We’re going to take a look at how streaming video works in general before looking at different types of live streaming technology and notable broadcasting tools and equipment. To wrap things up, we will review a couple of […]
Live streaming technology has made leaps and bounds in the past few years. Thanks to these developments, it’s possible for broadcasters with little to no technical knowledge to produce high-quality streams. One of the most important types of technology that works behind the scenes to deliver video files over the internet in real-time is streaming […]
The OTT industry is booming since more consumers are abandoning traditional cable for online streaming every day. Many broadcasters are jumping on this growing trend since the video streaming industry is slated to be worth $124.6 billion by 2025. One main concern that broadcasters are faced with as they build their OTT streaming services is […]
Several components play into the quality of a video stream. The resolution of a video is a major component that broadcasters can manipulate to get their desired results. Different video resolutions are categorized based on the quality of the video they produce. Two of the most common categorizations are standard definition (SD) and high definition […]