Author Archives: Emily Krings

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are used to while […]

Online video content has become a staple in the business world. That’s why a video hosting platform should be part of any content marketing strategy. You need to be able to upload and share high-quality videos with your audience without your website going down or your server lagging. That means choosing the best video hosting […]

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]

The purpose of broadcasting is to bring video content to your target audience. But what if you could stretch the reach of your broadcast and bring your video to more people? With simulcasting, you can reach larger audiences by broadcasting your content on multiple platforms at the same time. Think beyond your video player. Think […]