53 Must Know Live Streaming Statistics [2020 Update]

live streaming statistics

The live streaming industry is growing faster than ever. However, some people are still unsure whether or not incorporating professional broadcasting into their business is worth it. 

We’ve put together the top 53 live streaming statistics that show the growth and current state of the live streaming industry. With these numbers in mind, you should have a clearer image of what live streaming could look like for you.

This post has been updated to reflect the most accurate live streaming statistics available as of September 2020.

The Rise of Live Streaming

Live Streaming Statistics 2020

  1. Live streaming is growing fast. One report, for example, shows that “Live video grew by 93%, with an average viewing time of 26.4 minutes per session.” (Streaming Media, 2019)
  2. In 2018, 47% of live streaming video viewers watched more live video as compared to last year. (eMarketer, 2018)
  3. The live music event with the highest live viewership was 2019 Coachella at about 82.9 million live views. (Variety, 2020)
  4. Video streaming rose 72.4% between Q1 2018 and Q1 2019. (Streaming Media, 2019)
  5. The online live streaming industry has grown 99% between April 2019 and April 2020. (Tech Jury, 2020)
  6. The live streaming industry is expected to be valued at 184.27 billion USD by 2027. (Tech Jury, 2020)
  7. Millennials are the largest group of consumers of live content. 63% of people ages 18-34 are watching live-streaming content regularly. (Neil Patel, 2018)

How Do People Watch Live Streams?

live video statistics

  1. By 2022, almost 25% of the U.S. Households will cancel their cable subscriptions. (Adweek, 2019)
  2. In 2020, 232 million people watched streaming or downloaded video across all devices in the U.S. (Statista, 2019)
  3. 90% of people watch videos over the internet. (PWC)
  4. On mobile, people watch videos for an average of 16 minutes a day. (Statista, 2019)
  5. On a desktop, people watch videos for an average of 7 minutes a day. (Statista, 2019)

The Importance of Live Streaming Quality

online streaming statistics

  1. Quality for live streams is improving rapidly. In fact, “live streams now have better buffering and video starts time metrics than on-demand video.” (Streaming Media, 2019)
  2. The biggest quality issue for live video is now starting failure. Live streams fail to start 2.6% of the time. (Streaming Media, 2019)
  3. Quality matters. OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. (Verizon via Livestream)
  4. Online videos with a start-up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of viewers to jump ship. (Akamai)

Technologies’ Influence on Live Streaming

  1. H.264 remains the dominant codec, supported by 96.96% of browsers, and makes up 82% of the video processed by encoding.com. (Streaming Media, 2019)
  2. The coming 5G cell networks will provide speeds roughly 100x faster than the best available 4G LTE networks. (Streaming Media, 2019)
  3. 5G will cut latency by 10x. (Cisco, 2020)
  4. 29% of consumers would pay a premium if 5G provided a better quality video on mobile devices and decreased buffering. (PWC, 2018)

Live Streaming Statistics for Business

  1. 77% of employees have experienced problems like buffering while streaming live video at work. (Streaming Media, 2018)
  2. As of 2019, 55% of enterprises are now using live video for their company or division-wide broadcasts. (Haivision, 2019)
  3. 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily. (Haivision, 2019)
  4. 65% of enterprises surveyed said they live-streamed to multiple locations. (Haivision, 2019)
  5. The top 3 challenges faced by enterprise live streamers include: live streaming to employees working remotely (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth in their facilities (36%). (Haivision, 2019)
  6. 81% of Enterprise live streamers display their live video streams or broadcasts on employee desktops. 64% display on mobile devices or smartphones, while 31% used a combination of TVs and screens with set-top boxes. (Haivision, 2019)

Live Streaming in Marketing

live video statistics for marketing

  1. Nearly 3/4 of millennials report that videos are helpful when they are comparing products while online shopping. (TechJury, 2020)
  2. 35% percent of marketers use live video. This is a rise of 20% year-on-year. (Mediakix, 2019)
  3. In 2018, 60% of viewers conduct online searches while watching a live stream. (Neil Patel, 2018)
  4. Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing results with video marketing. (Animoto, 2016)
  5. 79% of marketers say live video facilitates a more authentic interaction with an audience. (Go-Globe, 2017)
  6. 61% of marketers say a benefit of live video is that it creates content that can be viewed or repurposed later. (Go-Globe, 2017)
  7. 60% of marketers say a benefit of live video is getting real-time audience feedback. (Go-Globe, 2017)
  8. 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. (Tech Jury, 2020)
  9. 80% of people would rather watch a live video from a brand than read their blog. (Tech Jury, 2020)

Live Streaming Events Facts

live streaming events

  1. Major events are a huge draw for live streaming. The US saw a 217% spike in live news viewership with the midterm election, and the World Cup lifted overall global traffic up by 29%. (Conviva, 2018)
  2. 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. (Amp.Live, 2017)
  3. Breaking news makes up 56% of most-watched live content. Conferences, speakers, concerts, and festivals are the second most popular type of content at 43%. (Livestream, 2018)
  1. Sporting events account for 86% of live-streamed content. (99 Firms, 2019)

Live Stream Monetization Stats

video monetization pay-per-view streaming

  1. The video streaming market is predicted to be worth $124.6 billion by 2025. (Techjury, 2020)
  2. Companies that use video features grow revenue 49 percent faster than non-video users. (Wordstream, 2020)
  3. Every area of home entertainment spending has declined over the past five years—except online video. (Streaming Media, 2019)
  4. Streaming is going global. Seventeen countries are expected to generate $1+ billion in video streaming revenue by 2023. (DigitalTV, 2018)
  5. According to a Digital TV Research report, advertising revenue will reach $47 billion by 2023. (DigitalTV, 2018)
  6. More than a third of professional broadcasters monetize their content via subscription models. (Bitmovin, 2017
  7. 70% of marketers say that video produces more conversions than any other content. (Hubspot, 2017)
  8. 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. (Livestream, 2018)
  9. By 2021, there are expected to be 383 million SVOD subscriptions worldwide. (Techjury, 2020)

Live Stream Security Issues

  1. Akamai has found that credential theft for online video subscriptions is a major issue. Millions of accounts are compromised every year. (Streaming Media, 2019)
  2. Piracy costs the online video industry up to $71 billion each year. (CNET, 2019)

Live Video in Education

virtual events

 

  1. 62% of people believe that video helps to make teachers’ lectures more effective. (Livestream)
  2. eLearning is expected to be worth $325 billion by 2025. (Forbes, 2018)
  3. 53. 81% of students report that digital learning technology (including video) helps them learn. (Statistica, 2020)

Conclusion

live video streaming

These live streaming statistics paint a picture of a vibrant industry that is on the come up. 

If you’re looking for a new professional live streaming solution, you should consider Dacast. Dacast provides live and on-demand video hosting to business clients around the world.

We offer all the advanced features that broadcasters need to create a successful stream.

If you’re ready to try live streaming with our solution today, take advantage of our 30-day free trial. All you have to do is sign up today. No credit card required.

Click the button now to start streaming live today!

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