To view the infographic, click below:
According to Mark Zuckerberg, video is the future of the internet.
At a recent event, he made that clear when he said:
“The vast majority of content that people consume online [in the near future] will be video.”
We believe he’s right!
The future of the internet lies with live video. Billions of dollars are being invested in the technology seem to align with our thinking. Microsoft, Twitter, Citrix, Salesforce, Apple, LinkedIn, Meerkat, Periscope, Facebook , YouTube—everyone is getting in on live video streaming.
Organizations, and brands – big and small – are beginning to use live video for everything from training sessions to product announcements. There’s so many different use cases that it’s hard to keep up:
- Broadcast news
- Online TV
- Micro shows and short live films
- Vlogs (video blogs)
- Religious ceremonies
- Board meetings
- Government broadcasts at the Federal, State, and local level
- Sporting Events
- Online learning
- Corporate product demos
- Many forms of webinars
There are good reasons behind this trend.
Live video allows you to engage your audience in real-time. You can chat, interact, and share. And it generates buzz unlike any other medium we’ve seen online. People just want to “be there”—even though they may be a thousand miles away.
It’s just exciting![Tweet “According to @cisco 76% of web traffic will be video. WOW!”]
Building an audience with live streaming
How can I grow my audience?
Exciting isn’t a bad place to start.
Businesses, non-profits, video producers, and broadcasters have to think about this every single day.
And the questions spiderweb outwards: How can I reach the right audience? How can I produce better quality video? How can I make my content reliable? How can I reduce buffering? How can I set up a high-quality stream?
All of these questions are related to building a large audience, and video can be part of the answer.
These are questions we hear all the time. There are thousands of organizations out there working to build a brand. Among them are sporting leagues, businesses, religious groups, and media. All face the same issues.
Video provides a powerful tool—and live video takes things to the next level
The statistics around engagement with videos are pretty shocking.
We’ve covered some of these before, but here are some highlights:
- Video posts tend to reach 135% more people than posts without video
- A full 76% of web traffic will be video by 2020
- Marketers who use video receive 41% more web traffic than those who don’t
Those numbers are quite stunning, right?
Check out our live streaming infographic
But those stats are just the beginning.
We like essays, but one of the best ways to communicate is visually. That’s why we’ve gathered the main benefits of live streaming into an infographic. It’s concise, pretty, and sharable. What’s not to like?
Give us some feedback in the comments section!
It’s an exciting time to be in this industry! Things are changing rapidly and the quality of content is growing fast. Technology is moving forward by leaps and bounds and the future looks bright for live streaming. We look forward to sharing the news as these changes happen.