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15 Benefits of Live Streaming with a Professional Service for Business [2021 Update]

By Emily Krings

23 Min Read

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Emily Krings

Emily is a strategic content writer and story teller. She specializes in helping businesses create blog content that connects with their audience.

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      There are many benefits of live streaming. For starters, making your in-person events available for remote attendance is a great way to widen your business or organization’s reach.

      With the help of a professional live streaming platform, you can host your first live stream event with little to no technical know-how.

      In this post, we’ll discuss what exactly streaming is and the benefits of live streaming events with a professional streaming service as opposed to a free platform, like YouTube or DailyMotion. Some advantages that we will cover include high-quality streaming, video analytics, video monetization, privacy and security, and more. 

      Table of Contents

      • What is Live Streaming?
      • Why Use a Professional Live Streaming Service?
      • Top 15 Benefits of Live Streaming with a Professional Service
        1. High-Quality Streams
        2. Greater Audience Potential
        3. Wide Variety of Content Uses
        4. Ease and Convenience
        5. Analytics Tracking
        6. Customer Support
        7. Mobile Streaming
        8. Distraction-Free Streaming
        9. Video Monetization
        10. Reliable Global Delivery
        11. Customizable Video Player
        12. Cost-Effectiveness
        13. Integrations with External Tools
        14. Privacy and Security
        15. Streamlined Broadcasting Experience
      • How to Live Stream with Zoom
      • Conclusion

      What is Live Streaming?

      what does live streaming mean
      Live streaming is becoming more popular among businesses.

      Live streaming is a broadcasting practice that brings audio and video of real-time happenings to viewers over the internet. Live streaming is becoming more and more popular in the professional world as it helps businesses and organizations to connect with their audience on a deeper level despite the barrier of physical location.

      Streaming live events online can be effective and impactful in a wide variety of contexts because it allows professionals to share in-person events, service promotions, live announcements, online classes, church services, and wildlife broadcasting

      Companies can also use live broadcasts to enhance and maximize direct communication with customers and community partners. Live streaming an event allows you to reach and interact with more people across the world.

      In order to host live events, many broadcasters use live streaming software solutions and their toolbox of valuable streaming resources.

      Why Use a Professional Live Streaming Service?

      There are many benefits to using video live streaming services to broadcast your event as opposed to creating a server on your own.

      Setting up your own live stream requires technical skills and experience that the average business professional doesn’t have. You can purchase your own server with Wowza Media Systems, for example, but this option can get too complicated and expensive. 

      If you aren’t yet very familiar with streaming technology, it’s generally easiest and more affordable to use a professional live streaming service. Using this type of platform makes it easier for you to broadcast your live event with just a few clicks of your mouse.

      Top 15 Benefits of Live Streaming with a Professional Service

      Let’s take a look at a few of the reasons why broadcasters use professional video services and the advantages live streaming has on hosting virtual streaming events.

      1. High-Quality Streams

      stream benefits
      A global CDN is essential to broadcasting high-quality video, and overall stream benefits resulting in a quality experience.

      When you stream with a free platform or your own servers, it’s difficult to achieve high-quality streaming. You need to have a live streaming service with a robust infrastructure and a good content delivery network (CDN) to achieve high-quality video. 

      A CDN works as a global delivery system that distributes your content using the CDN’s own server. If you stream on your own, there is a high possibility that you will clog your servers. 

      When you broadcast live to other viewers, you want to ensure that your stream works perfectly and functions consistently without any technical glitches. This is why it’s wise to select a service with a reliable video streaming CDN

      Dacast, for example, partners with top-tier CDNs available on the market today to bring our users’ content to their viewers both far and wide.

      2. Greater Audience Potential

      Physical events are usually limited to the space available at a given venue. With live streaming, however, you can invite as many people as you like to “attend” your event. Sometimes people are interested in attending a particular event, but they can’t attend in person due to work commitments or increasing expenses. 

      Live streaming your event can make your content accessible to these people whom you wouldn’t reach otherwise. You can reach anyone in the world remotely through live streaming, as you are no longer limited by geographical or size constraints. 

      Your only limitation with live streaming is linked to the server capacity of the streaming service you choose.

      3. Wide Variety of Content Use

      advantages of streaming
      One of the biggest advantages streaming provides is the ability to repurpose your content in a variety of ways.

      Live broadcasting isn’t solely restricted to live video and audio streaming services. You have the flexibility to use a variety of forms of video content and multimedia, including pictures, text, and live chat. 

      Many platforms provide a lot of flexibility to access different presentation methodologies. 

      Furthermore, you can repurpose your live streams into on-demand content. This allows you to maximize viewership.

      4. Ease and Convenience

      A common myth about live streaming is that it’s too difficult and technical for the average person to pull off. On the contrary, live streaming can be very simple. All you need are relevant video and audio equipment, an internet connection, an encoder, and a trusty streaming platform

      Many professional streaming services provide in-depth documentation and tutorials to help broadcasters use their platforms.

      5. Analytics Tracking

      live streaming analytics
      The best live streaming services offer video analytics and insights features in their platforms.

      The best live streaming services offer 24/7 customer support when you need it most.

      It’s important to be able to track the success of your live-streamed event in terms of viewership and viewers’ behavior. Most professional streaming services are equipped with tracking tools and analytics dashboards to help you evaluate the outcome of your live event. 

      With many video live streaming services, you can see relevant metrics like viewer numbers, engagement, and behaviors. This data will help you to identify more clearly who your audience really is. 

      At that point, you can assess which aspects of your broadcast you may need to change for future events. This, in turn, will help you refine your overall content and strategy.

      6. Customer Support

      It can be tricky to troubleshoot technical problems, especially if you have minimal live streaming experience. Luckily, using a live streaming service typically means you have access to a knowledgeable 24/7 customer support team when troubles arise. 

      Alternatively, if you stream on your own, your only support will be Google or the information you already know about live streaming. A reliable live streaming service will provide you with ongoing customer support and will guide you through any difficulties you encounter.

      7. Mobile Streaming

      mobile live streaming
      It is important to make your streams mobile-friendly.

      Most of your potential viewers likely use smartphones and other smart devices. Since consumers today view almost half of all video content online through a mobile device, the odds are that the majority of your viewers will tune in via mobile streaming.

      It’s important to keep up with these live streaming statistics and trends and to ensure that consumers can easily access your live stream via smartphone

      Most platforms will allow you to stream your content to mobile devices and tablets through the dynamic HTML5 player, as opposed to the older Flash technology. 

      The HTML5 video player is universal in the sense that it allows viewers to access your live stream anytime, anywhere. Using a professional streaming service gives you easy access to this type of video player.

      8. Distraction-Free Streaming

      One of the most prominent downfalls of free streaming services like YouTube is that the video player is loaded with distractions that can take away from the viewers’ experience. Unrelated advertisements and third-party logos tend to clutter the screen and take the focus away from your live event.

      Most professional services offer ad-free streaming so you never have to burden your viewers with ads that simply aren’t related to your content. 

      Some platforms, like Dacast, are white-label services, which means that your live stream player comes equipped with control buttons that allow you to customize your content to your liking.

      9. Video Monetization

      video monetization
      Monetize your virtual event as a way to generate revenue in lieu of ticket sales.

      At this point, you may be wondering: how can I make money from live events? Luckily, many professional streaming services are equipped with a variety of tools for video monetization

      One method is to charge viewers to watch your live stream just like they’d pay for a movie or concert ticket. Viewers can pay via a pay-per-view model or a monthly subscription.

      video paywall is necessary for SVOD and TVOD monetization. It restricts free access to digital content by requiring a viewer to purchase the video or pay for a subscription to gain access to the content.

      It’s up to you to choose the payment plan that works for you and your video live streaming goals.

      Many live streaming platforms also give you the option to monetize with sponsored ads. The benefit over free platforms here is that you’re in control of which ads are displayed.

      10. Reliable Global Delivery

      Most professional streaming solutions partner with powerful content delivery networks (CDNs). A CDN is a collection of servers placed strategically across different geographic regions. Partnering with powerful CDNs does more than avoid lagging and quality issues. It helps you to ensure reliable content delivery to viewers both near and far.

      A CDN partnership is the best way to secure global content delivery.

      Some streaming services also have partnerships with the Chinese government that make it possible to stream across the Great Firewall. This clearance is difficult to get since it often requires signing papers and filing documents in China. That’s why it is advantageous to use a video hosting platform that has already put in that work.

      11. Customizable Video Player

      HTML5 Video Player
      An HTML5 player allows requires an easy-to-use, mobile-friendly video platform for optimal streaming performance.

      As we mentioned earlier, many professional streaming platforms support distraction-free video streaming. They allow you to stream without third-party ads or logos. However, using a paid streaming solution takes it a step further by providing a customizable HTML5 video player.

      Not only can you customize the branding, but you can select functional elements of the video player. It is up to you to decide what buttons and controls your player has, in addition to whether or not the player is responsive. You can set the size to fit wherever it is embedded and more.

      The ability to customize your video player allows you to integrate it seamlessly into the app or web page where it will live. These small things add a very professional touch.

      12. Cost-Effectiveness

      Another advantage of live streaming with a professional service is that it is generally more cost-effective than self-hosting and investing in all of the related technology. This is especially applicable when it comes to content delivery and bandwidth.

      Access to a powerful CDN is expensive when you purchase it outside of a professional streaming service. CDN prices are often determined by how much bandwidth you use, so the cost can creep up on you.

      Since streaming services for business are typically equipped with easy-to-use features, you don’t need to hire a developer to configure things for you. Some professional streaming services are more expensive than others, but it is almost always cheaper to go with one of these pre-developed software options.

      13. Integrations with External Tools

      zoom live streaming
      Live streaming comes with an array of benefits that makes it superior to video conferencing in some situations.

      Although many professional streaming solutions have a wide range of features, there is a common recognition that there can always be more useful tools.

      The best streaming services are equipped with video API access, which allows you to customize your video hosting experience by integrating external apps and programs. This could include encoders, mixers, CRMs, and more.

      One of Dacast’s most valuable integrations is Zoom. Broadcasters can integrate with Zoom live streaming to use the web conferencing platform’s peer-to-peer functionality while still taking advantage of the live streaming service’s professional hosting features.

      14. Privacy and Security

      Privacy and security are now more important than ever as piracy is at an all-time high.

      Free streaming platforms, like DailyMotion and YouTube, have no real privacy or security tools, so it is almost impossible to limit access to your content. Paid tools, however, are generally equipped with both privacy and security features. This keeps your content and video CMS safe from hackers and it allows you to control who has access to your video players.

      Some features for privacy and security include:

      • Password protection
      • Tokenized security
      • IP/Geographic restrictions
      • Domain/Referrer restrictions

      These tools make it possible to protect your video content from people with poor intentions.

      15. Streamlined Broadcasting Experience

      live streaming experience
      One of the top benefits of streaming is a streamlined broadcasting experience.

      With all of the benefits we mentioned above, it is safe to say that live streaming with a professional service helps streamline the broadcasting experience. With all of your streaming tools on one, easy-to-use platform, it is quite simple to get started.

      Most platforms include all of the tools you need to host, manage, monetize, and deliver your content, so you’re not jumping from program to program to bring it all together.

      How to Live Stream with Zoom

      As we mentioned, the ability to stream with the support of integrations can really elevate the broadcasting experience. Some live streams, like webinars, conferences, and private events, call for participation from the audience, but many professional streaming services don’t have web conferencing capabilities.

      Zoom is among the most popular peer-to-peer conferencing tools, but on its own, it is not capable of the advanced streaming professional online video platforms are. As we mentioned, some of these online video platforms, including Dacast, can be integrated with Zoom to give broadcasters access to the best of both tools.

      Let’s run through the four steps for live streaming an event with the Zoom live streaming integration on Dacast.

      Please note that this tutorial requires you to have a  Zoom Pro, Business, Education, or Enterprise account to access the “Custom Live Streaming Service” Zoom feature.

      Step 1: Create Your Dacast Live Stream

      Log in to your Dacast account, and go to the “Live Stream” section on the left-side vertical menu. Click “Create Live Stream” on the right side of your screen. Enter a stream name, then select the type of stream.

      Click “Create”:

      Your live stream should now appear in your live streams list. You can manage the stream by clicking the “Edit” icon on the right side.

      Step 2: Enable “Live on Custom Live Streaming Service” 

      Log in to your Zoom Pro, Business, Education, or Enterprise account. On the vertical menu to the left navigate to Admin. Click “Account Management” then “Account Settings.” 

      In the section “In Meeting (Advanced)” under the meeting tab, turn on the option “Allow Live Streaming Meetings,” and check the sub-option “Custom Live Streaming Service”:

      Dacast - Zoom live streaming - enable live stream

      Update the instructions so that the meeting organizer can configure the required settings when scheduling the meeting. You can find these instructions in your Dacast account.  Edit the live channel you want to use to stream the Zoom meeting.

      Under the “General” tab, click “Encoder Setup,” and use the copy icon to copy and paste the required values into your Zoom account:

      Make sure to use the following format: 

      Stream URL: rtmp://{Username}:{Password}@{Server (without rtmp://)}

      Stream key: {Stream Key}

      Live streaming page URL: you can use your website URL or the Share Link in the General tab of the live stream.

      This is what it should look like:

      Zoom Set Up Dacast Example

      Step 3: Set Up Your Zoom Custom Live Streaming Meeting 

      On your Zoom account, click “Meetings” then “Schedule a New Meeting.” Enter the required information, and click “Save” to display advanced options:

      At the bottom of the page, click the “Live Streaming” tab. Then, click the “Configure Live Stream Settings” link:

      Zoom live streaming - Zoom Meeting Launch

      Apply the information in the green box in accordance with the format we provided in Step 2:

      Dacast - Zoom live streaming - configure the custom live stream

      Click “Save” to save your live streaming settings. Now, the host will be able to live stream this meeting without having to add these settings after the beginning of the event.

      Step 4: Start Streaming 

      On your Dacast account, make sure that the live stream used for the meeting is set to “Online”:

      zoom live stream online

      Open the Zoom application or web portal, and start your meeting. At the bottom of the Zoom window, click the “•••” icon and select “Live on Custom Live Streaming Service.” 

      If the Streaming URL, Streaming key, and Streaming page URL have not been entered at this point, Zoom will open a window where you can paste these values from the Encoder Setup section of your Dacast live stream. 

      Once you have your Zoom and Dacast accounts connected and all of your settings configured, you are now ready to live stream your Zoom meeting straight to your website via Dacast.

      Conclusion

      Live streaming services are designed to help you broadcast like a professional and create videos that stand out to your viewers.

      These platforms are built for creating content that shows your audience that you are a forward-thinking and technologically savvy company skilled at implementing innovative and up-to-date solutions. 

      Overall, live streaming services allow you to access a broader viewer base and customize the viewing experience to meet the needs of diverse consumers.

      Not sure how to choose the best live streaming service? We recommend reading comparisons of the top streaming platforms and taking advantage of free trials.

      Start with Dacast and our 30-day risk-free trial. All you have to do to get started is sign up today. No credit card required.

      GET STARTED FOR FREE

      We love to hear from our readers, so sound off in the comment section if you have any questions or comments. For regular tips on live streaming, feel free to join our LinkedIn group.

      author avatar

      Emily Krings

      Emily is a strategic content writer and story teller. She specializes in helping businesses create blog content that connects with their audience.

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