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How to Set Up a Live Streaming Website in 6 Simple Steps [2021 Update]

By Max Wilbert

17 Min Read

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Max Wilbert

Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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      Live streaming has found its place in the business world, and it’s serving a multitude of purposes. Some businesses offer paid streaming solutions for events, and others use website streaming as a way to build online communities to support their brands.

      While it’s possible to use Youtube, Facebook, Twitch, and other third-party social media platforms to live stream, there is value in setting up your own live website and integrating with a live streaming platform. It gives you more control over your content and comes across as more professional when done right.

      In this article, we’re going to walk you through the steps of choosing the right online video platform (OVP) and setting up live streaming websites. We’ll also identify what sort of streaming equipment is right for the job, encoder setup, how to embed a video player, and how anyone can start website live streaming in 6 easy steps.

      *Note to our readers: We have updated this article to reflect the latest information as of July 2021.

      Let’s get into it.

      Table of Contents:

      • What is Website Live Streaming?
      • Why Create Websites with Live Streams?
      • Preparing Your Live Streaming Website
      • How to Set Up a Live Streaming Website
        1. Invest in Recording Equipment
        2. Choose an Encoding Software
        3. Secure a Reliable Internet Connection
        4. Choose a Live Website Video Platform
        5. Generate an Embed Code
        6. Embed Your Video Player
      • Setting Up a Web Live Streaming Site with Dacast’s Expo Video Gallery 
      • Conclusion

      Let’s get into it.

      What is a Website Live Streaming?

      Live Website
      With a live website streaming solution, anyone can broadcast video online on their website.

      A live streaming website is a site that hosts live streams. This is where broadcasters embed their video players for viewers to access their content. When it comes to online streaming, viewers must have an internet connection to access content that is being broadcast in real-time.

      With the support of a professional video player and access to a website’s HTML, just about any site can be made into a live website.

      Why Create Websites with Live Streams?

      Web live streaming is beneficial to businesses for several reasons. Aside from generating revenue and broadcasting live events, one of the main uses of streaming live video is raising brand awareness.

      There are many benefits to streaming from your own website, such as giving you total control of what is going on around the video player. That means that you don’t have to worry about distracting third-party branding or advertisements that don’t align with your brand’s values.

      Using a live streaming website to host your online video player also gives you more control over the broadcast itself. You don’t have to worry about content restrictions or time limits on live streams. You also maintain total ownership of your content, which is not necessarily the case if you stream via free platforms, like YouTube.

      When you create your own website with an online video platform, you can also curate the other content on the page to drive your intended conversions. You can use calls to action (CTAs) to direct your viewers to join your email subscription list, purchase your offer, or sign up for another virtual event.

      Preparing Your Live Streaming Website

      To set up live streaming on your website, you must decide whether you’ll add your live streams to an existing business website or one that is dedicated to web streaming. Which way you go will depend on your specific web stream goals.

      For example, if you’re using live streams to build brand awareness, it’s a good idea to add a new page to an existing site. That way, viewers will have the opportunity to browse through your other content.

      If you’re using web streaming as a service model or if you’re using professional video hosting for paid virtual streaming events, you’re likely better off building a new site. 

      Although there are platforms that make it easy to build a “drag and drop” website, hiring a designer with brand strategy and web development experience will yield more professional results.

      Creating and launching website live streaming is certainly a process, so you want to get it right from the start. Before we go any further, there are a couple of questions you need to ask yourself:

      • What sort of content will you be streaming?
      • Who is your intended audience?
      • Do you plan on monetizing your streams? If so, how?
      • What sort of live stream plan fits your budget? How much are you willing to invest?
      • What happens when my broadcast fails, how do I troubleshoot my live stream?

      Use the answers to those questions to develop your website in a way that makes sense in terms of your target audience and your web streaming goals.

      With your website in place and a general idea of what you want to do, you’re ready to get started on setting up a web live streaming video on your website.

      How to Set Up a Live Streaming Website

      Setting up a live streaming website is very straightforward, especially with the support of a professional online video platform like Dacast. We’ve outlined the process with 6 simple steps to make it even easier for you to set up website live streaming.

      Are you ready to set up video on your live website? Let’s get started.

      1. Invest in Live Recording Equipment

      live recording equipment
      Investing in professional audio and video filming equipment can improve your live stream quality.

      Creating professional-grade video content requires an investment in the proper live streaming recording equipment

      Video cameras can be as simple as a webcam or as complex as a 4K ultra-HD professional camcorder, so you must choose the right live streaming camera for the job.

      Webinars, training sessions, and other simple broadcasts are fine with a simple camera setup, but when more advanced broadcasts call for more professional setups with TV-grade equipment. 

      For the best quality video, look for a high-quality camera with an HDMI connection, since HDMI-compatible cameras typically produce the highest quality stream.

      You’ll need some kind of audio recording equipment, as well. While built-in camera microphones may suffice, we don’t recommend relying on that option. The best high-quality audio comes from external microphones worn on the lapel or held just outside the camera frame.

      2. Choose and Encoding Software

      Many live streamers face one challenge: most cameras are designed to record, rather than to live stream. That’s why you’ll need to choose a hardware or software encoder that works with your camera of choice.

      Encoding changes your video from a format that is optimized for recording and storage to one designed for transmission over the web. This ensures that your viewers can access your web streaming video without issue.

      Hardware encoders are dedicated devices that let you bypass the need for a computer. This physical alternative to encoding software is useful in some professional broadcasting contexts.

      Hardware encoders are typically used by advanced broadcasters given their high price points. They are designed specifically for encoding, which gives them an advantage over software encoders.

      Software encoders, on the other hand, are usually much more affordable than hardware. Small-scale producers generally prefer this alternative to hardware encoders. You can even opt for free and open-source software or RTMP encoders that utilize the RTMP (real-time streaming protocol) to deliver video content or ingest HLS.

      OBS Studio is a good option for broadcasters who are new to the game because it is easy to use and it’s absolutely free.

      Pro-level RTMP-enabled encoders like Wirecast Pro and vMix, however, are better options in terms of features and quality. Please note that paid encoding software packages do require a computer with a fairly fast processor. You want a reliable machine that can encode video in real-time.

      3. Secure a Reliable Internet Connection

      Broadcasters also need a reliable, fast internet connection to produce a high-quality live stream. Most cable internet speeds are sufficient for web streaming. Wi-Fi is another option, but it isn’t as reliable, so we recommend only using it if you have no other live streaming options. However, both of these options are superior to cellular data.

      There are some minimum upload speed requirements related to internet connection based on the video quality you’re aiming for. If you want a higher video quality, you need a faster internet connection. We recommend an upload speed of at least half the quality at which you plan to stream. For example, if you are doing an HD, 3 Mbps stream, you will need a 6 Mbps upload speed.

      At lower speeds, your video quality could be pixelated, lagging, and potentially unwatchable. Make sure your internet service isn’t prone to disruptions or fluctuations in speed. Interruption of an important broadcast is the last thing you want.

      Furthermore, don’t accept the advertised upload speed from your internet service provider at face value. Your internet service provider will likely quote you a peak speed. Your actual average speed will most likely always be lower. We highly recommend checking your true internet speed on before you start web live streaming.

      Also, you should avoid streaming while other users are using the same live streaming server’s bandwidth for other activities as this could cause issues.

      4. Choose a Live Website Streaming Video Platform

      Video Streaming Sites
      Choose a platform that specializes in streaming solutions rather than a social media platform that offers it as a secondary service.

      To fully own the rights to your video content, you’re going to need to invest in a professional-grade video streaming site or platform. YouTube is the most popular and easy-to-use streaming video host, but unfortunately, free, consumer-grade platforms like YouTube and Facebook Live pose serious limitations for live streaming video. Those services are designed for uploading videos, rather than for live streaming and management of video content.

      Using streaming solutions via a dedicated white-label video streaming platform such as Dacast, IBM Cloud Video, or Livestream is highly recommended. You can check out our comparison of the top live streaming platforms for more information on these solutions.

      Additionally, these platforms provide a better live streaming video service and give you more control over video placement, monetization, branding, privacy, recording, and more.

      Pay close attention to the features of your chosen platform before committing. If you need a lot of bandwidth, viewing hours, and storage for advanced VOD and live event streaming, make sure that you choose an enterprise video platform that supports these needs.

      The live streaming software solution you choose will also provide you with specific information related to your live channel. You’ll need this information to set up your encoding software or hardware to access the video host website for live streaming. That way, you can ensure a secure video upload for your viewers.

      You’ll want to test out your streaming setup before you launch your first broadcast to ensure that everything works smoothly with your streaming solution.

      There are a variety of guides available to you, as well, based on your specific encoder. For example, here are the OBS Studio guide and the Wirecast Pro video broadcasting software guide.

      Here is a short video tutorial using Wirecast 8 to give you a little more insight.

      Watch the Tutorial

      5. Generate an Embed Code

      Once you have chosen the equipment and tools that you’ll use to create your live stream videos, you’re ready to move on to the second phase of this process. It is time to generate an embed code and to prepare your website for your first live stream broadcast.

      This is a relatively simple process.

      To get started, you have to navigate to the admin dashboard for your live streaming video host. Once you’re there, schedule a live stream event for the time your event will begin. After you schedule it, you should be able to access the embed options.

      To find the embed options in Dacast, select the live stream that you’ve created. Next, click the tab labeled “Publish Settings.” You’ll see two different code options in the lower-left corner of the screen, one labeled iFrame and the other Javascript (JS).

      Javascript is more widely supported on various browsers and devices, and it provides better features to the user. An iFrame is functional, and it has the advantage of being more compatible with certain website frameworks. 

      It doesn’t matter which of these you choose unless you have an audience with specific needs. You will want to test both on your website to make sure they work. WordPress sites, for example, require the iFrame code.

      Once you choose one of these two embedding options, select the code in the box and copy it to your clipboard.

      6. Embed a Live Stream Into a Web Page

      The next step is to embed your video onto your live stream website. To do so, you need to access the HTML editor on your website’s management dashboard. This looks a little bit different on every website hosting platform.

      For example, if you’re using a WordPress site, you’ll proceed as follows:

      • Click “Edit” on your chosen post or page
      • Click the tab for “Text” to enter the code editor view
      • Paste your video code from your clipboard on a new line
      • Click “Update” or “Publish” to save your changes

      It’s truly that simple. Please note that most other website editors have similar tools for embedding HTML code quickly and easily, so the general process will be the same.

      Setting Up a Live Streaming Site with Dacast’s Expo Video Portal 

      website live streaming
      Website live streaming is made simple with Dacast’s Expo virtual video gallery feature.

      In the past year, Dacast has rolled out a feature that saves our broadcasters time and money on setting up a live streaming site.

      Our Expo Video Portal tool allows you to create a custom landing page with a gallery to display your video library to your viewers. This tool is free to Dacast users on every plan.

      Expo pages are very easy to set up, and users can create as many as they want. How it works is users curate a collection of content to display on the page. The idea is to create a gallery like the ones you’d find on Netflix or Hulu.

      The Expo pages are completely white-label and brandable, and the layout is sleek and professional. Additionally, the feature works seamlessly with our secure paywall and advertising tools.

      You can set up an Expo gallery in four simple steps. Here’s how it works:

      1. Select “Expo” from the menu on the left-hand side of your Dacast dashboard
      2. Select “Create Expo” (purple button on the top right)
      3. Name your Expo
      4. Click “Create” to save your changes

      Please check out our Expo Video Portal article for additional information on adding videos to and customizing your Expo.

      Conclusion: Start Live Streaming Today

      After you square away your filming and encoding equipment, test your internet speed, generate your embed code, and then embed the video, you’re ready to start broadcasting live streaming video. The only thing left to do is start filming.

      If you need additional information about live streaming, we’ve got you covered.

      You can find a step-by-step walkthrough as an introduction to live streaming on the Dacast blog. You’ll find tons of links to helpful resources for video broadcasting.

      At Dacast, we help a wide range of businesses get started with live streaming. For more details, you can check out our live streaming pricing plans and customization options.

      Are you ready to try our streaming solutions for yourself? Just click the button below to sign up for a 30-day free trial (no credit card required). We’ll have you up and streaming in no time.


      For regular tips on live streaming, feel free to join our LinkedIn group. JOIN THE GROUP

      Please note that this post was originally written by Max Wilbert. It was revised in 2021 by Emily Krings to include the most up-to-date information. Emily is a strategic content writer and storyteller. She specializes in helping businesses create blog content that connects with their audience.

      author avatar

      Max Wilbert

      Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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