How to Set Up a Live Streaming Website in 11 Simple Steps [2022 Update]

By Max Wilbert

25 Min Read

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Max Wilbert

Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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    Live streaming has found its place in the business world, and it’s serving a multitude of purposes. Some businesses offer paid streaming solutions for events, and others use website streaming as a way to build online communities to support their brands. It has become common for businesses to offer website live streaming. 

    While it’s possible to use Youtube, Facebook, Twitch, and other third-party social media platforms to live stream, there is value in setting up your own live website and integrating with a live streaming platform. It gives you more control over your content and comes across as more professional when done right.

    Live streaming to your website offers a more professional atmosphere. 

    In this article, we’re going to walk you through the steps of choosing the right online video platform (OVP) and setting up live streaming websites. We’ll also identify what sort of streaming equipment is right for the job, encoder setup, how to embed a video player, and how anyone can start website live streaming in 11 easy steps.

    *Note to our readers: We have updated this article to reflect the latest information as of June 2022.

    Let’s get into it.

    Table of Contents:

    • What is Website Live Streaming?
    • Preparing Your Live Streaming Website
    • How to Set Up a Live Streaming Website
      1. Set the Requirements to Create a List of Features
      2. Choose a Business Model
      3. Get Domain Name and Web Hosting
      4. Invest in Recording Equipment
      5. Choose an Encoding Software
      6. Secure a Reliable Internet Connection
      7. Choose a Live Website Video Platform
      8. Ensure Security and Privacy Settings
      9. Generate an Embed Code
      10. Embed a Live Stream Into a Webpage
      11. Rinse, Improve, RepeatWhy Create Websites with Live Streams
    • Live Streaming Websites Trends and Statistics
    • How to Stream to Multiple Websites at Once
    • Setting Up a Web Live Streaming Site with Dacast’s Expo Video Gallery
    • Conclusion

    Let’s get into it.

    What is a Website Live Streaming?

    Live Website
    With a live website streaming solution, anyone can broadcast video online on their website.

    Let’s begin by quickly defining what is live streaming. A live stream is an act of streaming an event as it’s happening in real-time over the internet.

    A live streaming website is a site that hosts those live streams. This is where broadcasters embed their video players for viewers to access their content. When it comes to online streaming, viewers must have an internet connection to access content that is being broadcast in real-time.

    With the support of a professional video player and access to a website’s HTML, just about any site can be made into a live website. It is easy to learn how to create a live streaming website. 

    Preparing Your Live Streaming Website

    To set up live streaming on your website, you must decide whether you’ll add your live streams to an existing business website or a new one that is dedicated to web streaming. Which way you go will depend on your specific web stream goals.

    For example, if you’re using live streams to build brand awareness, it’s a good idea to add a new page to an existing site. That way, viewers will have the opportunity to browse through your other content. This is great if you want want the content to drive awareness and tie into the rest of your website.

    If you’re using web streaming as a service model or if you’re using professional video hosting for paid virtual streaming events, you’re likely better off building a new site. For example, if you want to just livestream concerts, you may want to create a website dedicated just to live streaming concerts. That way you can build up your client base for that content.

    How to Set Up a Live Streaming Website

    Setting up a live streaming website is very straightforward, especially with the support of a professional online video platform like Dacast. We’ve outlined the process with 11 simple steps to make it even easier for you to set up website live streaming.

    Are you ready to set up a video on your live website? Access all of our features and see how our live streaming platform can help you reach your streaming goals. We can help you learn how to put a live stream on your website, and give you the tools to become a successful online broadcaster. 

    Get Started For Free

    1. Set the Requirements to Create a List of Features

    Creating and launching a website live streaming is certainly a process, so you want to get it right from the start. How to create a live streaming website is one thing, but how to make one that succeeds requires a lot more strategy.

    Before we go any further, there are a couple of questions you need to ask yourself:

    • What sort of content will you be streaming? For example, the process will differ if you plan to stream Q&As with industry experts instead of streaming college football games.
    • Do you know your ideal audience? Setting up live streams will differ depending on your ideal audience’s size, language(s), and locations. You are going to want to meet your audience where they are at. 
    • How important is the streaming quality? Some livestream websites need a higher streaming quality than others. For example, although you’d likely want HD quality for product demos, you can probably get away with SD when streaming live lectures.
    • Who’ll have access to the stream? The process for how to set up a live stream will look different if, for example, you only want to give paying members exclusive access to your streams  or if you want to keep your streams free for everyone. 
    • What are your goals? Do you want your website with live streaming to be a source of leads for your business, a side hustle, full-time job, or do you just want to do it for fun?
    • Do you plan on monetizing your streams? If so, what is your monetization strategy? There are multiple ways to make money off a live streaming website, and the exact steps for how to setup a streaming website will differ depending on your preferred monetization strategy.
    • What happens when my broadcast fails? How do I troubleshoot my live stream? Things happen, and you should have a plan in place for worst-case scenarios.

    Once you’ve given these questions more thought, you’re ready to get started on setting up a web live streaming video on your website. Embedding a live streaming video is the first step to broadcasting live content on your website. 

    2. Choose a Business Model

    If you don’t plan to monetize your live streaming website, you can skip this step.

    If you’re looking to monetize your live streaming website, a few proven models are available.

    Once your live streams are over, you can repurpose them as video-on-demand videos. This will open you up to three popular business models: Ad-Based Video on Demand, Subscription Video on Demand, and Transactional Video on Demand (AVOD, SVOD, and TVOD).

    • AVOD: As the name suggests, AVOD generates money through the use of ads. Through this business model, getting your streams in front of as many viewers is important, so videos tend to be free to watch. Keep in mind that although a large following is nice, there is value in finding a smaller niche audience because you generally could charge more per ad.
      Ads can come in the form of commercials, ad breaks, banner ads on your website, affiliate programs, or sponsored content.
    • SVOD: Through this business model, you don’t need as large of a viewerships as AVOD. In fact, you can make a good amount of money with a small loyal viewership audience. Some examples of SVOD include charging a subscription fee for insider access to live streams with industry experts, product training, and coaching.
    • TVOD: In the TVOD or pay-per-view model, you charge a one-time fee per transaction. For example, if you are streaming a masterclass of some sort or managed to get a famous industry influencer to hold a Q&A, it’s common to charge a small fee for viewers to gain access to that exclusive event.

    Other ways to make money are selling your products, advertising your services, and even accepting donations. If you want to know how to start a streaming site and make money, the three options above are the most common way to monetize video content.

    3. Get Domain Name and Web Hosting

    You can skip this step if you have a domain name and web hosting.

    Once you have your requirements and business plan in place, it’s time to setup up a live streaming website.

    First, you’ll have to choose a domain name. Your domain name will likely be your brand’s name moving forward, so give it careful thought.

    Next, you’ll register your domain name with a web hosting service. Two popular web hosting services are GoDaddy and Bluehost. GoDaddy gives you an option to choose a domain name that ends with .stream, which is a good way to communicate quickly what your site is about. If you want to establish a website with live streaming focus, having a .stream URL is a good way to achieve that objective. 

    An added bonus is that both work well with WordPress. WordPress is a popular content management system that makes the process to build a live streaming website easy for people with all types of experience levels, from newbies to developers. It’s also easy to embed a live stream on your WordPress website, making it even easier to start live streaming on your website. 

    4. Invest in Live Recording Equipment

    live recording equipment
    Investing in professional audio and video filming equipment can improve your live stream quality.

    Creating professional-grade video content requires an investment in the proper live streaming recording equipment

    Video cameras can be as simple as a webcam or as complex as a 4K ultra-HD professional camcorder, so you must choose the right live streaming camera for the job.

    Webinars, training sessions, and other simple broadcasts are fine with a simple camera setup, but when more advanced broadcasts call for more professional setups with TV-grade equipment. For more visually engaging content, or content where you want multiple cameras, you are going to want to invest in a higher quality camera for your live steam website content.

    For the best quality video, look for a high-quality camera with an HDMI connection, since HDMI-compatible cameras typically produce the highest quality stream.

    You’ll need some kind of audio recording equipment, as well. While built-in camera microphones may suffice, we don’t recommend relying on that option. The best high-quality audio comes from external microphones worn on the lapel or held just outside the camera frame.

    5. Choose and Encoding Software

    Many live streamers face one challenge: most cameras are designed to record, rather than to live stream. That’s why you’ll need to choose a hardware or software encoder that works with your camera of choice.

    Encoding changes your video from a format that is optimized for recording and storage to one designed for transmission over the web. This ensures that your viewers can access your web streaming video without issue.

    Hardware encoders are dedicated devices that let you bypass the need for a computer. This physical alternative to encoding software is useful in some professional broadcasting contexts.

    Hardware encoders are typically used by advanced broadcasters given their high price points. They are designed specifically for encoding, which gives them an advantage over software encoders.

    Software encoders, on the other hand, are usually much more affordable than hardware. Small-scale producers generally prefer this alternative to hardware encoders. You can even opt for free and open-source software or RTMP encoders that utilize the RTMP (real-time streaming protocol) to deliver video content or ingest HLS.

    OBS Studio is a good option for broadcasters who are new to the game because it is easy to use and it’s absolutely free.

    Pro-level RTMP-enabled encoders like Wirecast Pro and vMix, however, are better options in terms of features and quality. Please note that paid encoding software packages do require a computer with a fairly fast processor. You want a reliable machine that can encode video in real-time.

    Part of learning how to setup live streaming video on your website is about finding the right encoding software or hardware to change the format of your video for online transmission. 

    6. Secure a Reliable Internet Connection

    Broadcasters also need a reliable, fast internet connection to produce a high-quality live stream. Most cable internet speeds are sufficient for web streaming. Wi-Fi is another option, but it isn’t as reliable, so we recommend only using it if you have no other live streaming options. However, both of these options are superior to cellular data.

    There are some minimum upload speed requirements related to internet connection based on the video quality you’re aiming for. If you want a higher live stream video quality, you need a faster internet connection. We recommend an upload speed of at least half the quality at which you plan to stream. For example, if you are doing an HD, 3 Mbps stream, you will need a 6 Mbps upload speed.

    At lower speeds, your video quality could be pixelated, lagging, and potentially unwatchable. Make sure your internet service isn’t prone to disruptions or fluctuations in speed. Interruption of an important broadcast is the last thing you want.

    Furthermore, don’t accept the advertised upload speed from your internet service provider at face value. Your internet service provider will likely quote you a peak speed. Your actual average speed will most likely always be lower. We highly recommend checking your true internet speed on before you start web live streaming.

    Also, you should avoid streaming while other users are using the same live streaming server’s bandwidth for other activities as this could cause issues.

    7. Choose a Live Website Streaming Video Platform



    Video Streaming Sites
    Choose a platform that specializes in streaming solutions rather than a social media platform that offers it as a secondary service.

    Videos take up a lot of bandwidth, which is why you are going to want to work with a professinal video streaming platform that will host your content on their servers. This will help you establish a responsive live streaming website. 

    This is perhaps the most critical step when learning how to put a live streaming video on your website. To fully own the rights to your video content, you’re going to need to invest in a professional-grade video streaming site or platform. YouTube is the most popular and easy-to-use streaming video host, but unfortunately, free, consumer-grade platforms like YouTube and Facebook Live pose serious limitations for live streaming video. Those services are designed for uploading videos, rather than for live streaming and management of video content.

    Using streaming solutions via a dedicated white-label video streaming platform such as Dacast, IBM Cloud Video, or Livestream is highly recommended. You can check out our comparison of the top live streaming platforms for more information on these solutions.

    Additionally, these platforms provide a better live streaming video service and give you more control over video placement, video monetization, branding, privacy, recording, and more.

    Pay close attention to the features of your chosen platform before committing. If you need a lot of bandwidth, viewing hours, and storage for advanced VOD and live event streaming, make sure that you choose an enterprise video platform that supports these needs.

    The live streaming software solution you choose will also provide you with specific information related to your live channel. You’ll need this information to set up your encoding software or hardware to access the video host website for live streaming. That way, you can ensure a secure video upload for your viewers.

    You’ll want to test out your streaming setup before you launch your first broadcast to ensure that everything works smoothly with your streaming solution.

    There are a variety of guides available to you, as well, based on your specific encoder. For example, here are the OBS Studio guide and the Wirecast Pro video broadcasting software guide.

    Here is a short video tutorial using Wirecast 8 to give you a little more insight.

    Watch the Tutorial

    8. Ensure Security and Privacy Settings

    Make sure not to skip this step, especially if you’ve decided on hosting private streams or monetizing your content. Run through the privacy and security setting options of the online video player platform you’ve chosen, and adjust the setting as you see fit.

    If you’ve decided you want a live stream website with private live streams, then make sure you use password protection to protect your stream from outsiders. Additionally, consider setting geographic controls on your stream if you know who will be attending. For example, if you know all the audience members live in the USA, you can white-list the United States so that other countries can’t access your live stream.

    Other security features to consider are domain restrictions, watermarking, and digital rights management. If you want to monetize your content, it is important to learn how to keep it secure while learning how to livestream to your own website.

    9. Generate an Embed Code

    Once you have chosen the equipment and tools that you’ll use to create your live stream videos, you’re ready to move on to the second phase of this process. It is time to generate an embed code and to prepare your website for your first live stream broadcast.

    This is a relatively simple process.

    To get started, you have to navigate to the admin dashboard for your live streaming video host. Once you’re there, schedule a live stream event for the time your event will begin. After you schedule it, you should be able to access the embed code options.

    To find the embed options in Dacast, select the live stream that you’ve created. Next, click the tab labeled “Publish Settings.” You’ll see two different code options in the lower-left corner of the screen, one labeled iFrame and the other Javascript (JS).

    Javascript is more widely supported on various browsers and devices, and it provides better features to the user. An iFrame is functional, and it has the advantage of being more compatible with certain website frameworks. 

    It doesn’t matter which of these you choose unless you have an audience with specific needs. You will want to test both on your website to make sure they work. WordPress sites, for example, require the iFrame code.

    Once you choose one of these two embedding options, select the code in the box and copy it to your clipboard.

    10. Embed a Live Stream Into a Web Page

    The next step is to embed a live video stream onto your website. To do so, you need to access the HTML editor on your website’s management dashboard. This looks a little bit different on every website hosting platform.

    For example, if you’re using a WordPress site, you’ll proceed as follows:

    • Click “Edit” on your chosen post or page
    • Click the tab for “Text” to enter the code editor view
    • Paste your video code from your clipboard on a new line
    • Click “Update” or “Publish” to save your changes

    It’s truly that simple. Please note that most other website editors have similar tools for embedding HTML code quickly and easily, so the general process will be the same.

    Keep in mind, the best way to stream live video on your website is with a white-labeled video player so that people stay on your website. If you use a platform like Youtube to generate an embed code, you risk people clicking through to Youtube and leaving your site. That is why it is important to learn how to stream video on your website, so you can keep people on your website, engaging with your content. 

    11. Rinse, Improve, Repeat

    You’ve effectively learned the key steps on how to create a video streaming website.  Once you’re done live streaming on your website for the first time, the process never stops. Next, you have to learn how to make a live streaming website better to grow and accomplish your goals.

    There are always ways to get incrementally better. One way to improve the next live stream includes gathering user feedback, and this can be by monitoring comments in real-time or sending out surveys afterwards for feedback.

    Another way to monitor how well your live stream went is to look at analytics. Many live streaming platforms offer the ability to analyze your stream in real-time. An added benefit of streaming on your website is that you can also set up Google Analytics for further insights. Some examples of insights you’ll get access to include live viewer count, what devices they’re using, the locations of your viewers, and much more.

    Knowing these pieces of data will help you optimize your next live streaming session accordingly.

    Live Streaming Websites Trends and Statistics

    • By 2027, the live streaming industry is forecast to be worth $247 billion
    • Live streaming events increased by 300% in the first 6 months of the pandemic
    • Live content holds viewers’ attention 10-20x longer than on-demand video content
    • Sites that have videos are 50x more likely to rank in SERPs with only text content
    • Multistreaming will be big in 2022, with many multistream platforms already available to stream to multiple sources
    • 87% of video marketers report that using video content has increased their site traffic

    How to Stream to Multiple Websites at Once

    Multi-destination streaming, which is also known as “simulcasting,” “multicasting,” is a broadcasting technique that involves streaming to multiple destinations at once. Some broadcasters opt to live stream to multiple websites at once as a way to extend their reach.

    If you are planning to stream to multiple websites, you can embed your video player as normal. Simply copy and paste your stream’s embed code into the HTML code or text editor on each site you’d like to stream on.

    Make sure to test each website that you embed your code into so that you can ensure that each is working properly before you go live.

    Broadcasters can also simulcast to multiple types of platforms at once. This could include a combination of websites, live streaming apps, and social media platforms.

    Simulcasting to different types of platforms requires a slightly different approach than simply streaming to different websites. It requires the support of a dedicated simulcasting tool, such as Switchboard Live, Splitcam, Wirecast, Castr, and Splitscreen.

    You can set this type of software up as an encoder with your OVP to stream to the destinations of your choice. Different simulcasting software options support different destinations, so pay close attention to this as you choose one for your streaming setup.

    Setting Up a Live Streaming Site with Dacast’s Expo Video Portal 

    website live streaming
    Website live streaming is made simple with Dacast’s Expo virtual video gallery feature.

    In the past year, Dacast has rolled out a feature that saves our broadcasters time and money on setting up a live streaming site.

    Our Expo Video Portal tool allows you to create a custom landing page with a gallery to display your video library to your viewers. This tool is free to Dacast users on every plan.

    Expo pages are very easy to set up, and users can create as many as they want. How it works is users curate a collection of content to display on the page. The idea is to create a gallery-like the ones you’d find on Netflix or Hulu.

    The Expo pages are completely white-label and brandable, and the layout is sleek and professional. Additionally, the feature works seamlessly with our secure paywall and advertising tools.

    You can set up an Expo gallery in four simple steps. Here’s how it works:

    1. Select “Expo” from the menu on the left-hand side of your Dacast dashboard
    2. Select “Create Expo” (purple button on the top right)
    3. Name your Expo
    4. Click “Create” to save your changes

    Please check out our Expo Video Portal article for additional information on adding videos to and customizing your Expo.

    Conclusion: Start Live Streaming Today

    Now that you know how to set up your own webcam site, the only thing left to do is start filming.

    After you square away your filming and encoding equipment, test your internet speed, generate your embed code, and then embed the video, you’re ready to start broadcasting live streaming video. The only thing left to do is hit record on your camera and start filming.

    If you need additional information about live streaming, we’ve got you covered.

    You can find a step-by-step walkthrough as an introduction to live streaming on the Dacast blog. You’ll find tons of links to helpful resources for video broadcasting.

    At Dacast, we help a wide range of businesses get started with live streaming. For more details, you can check out our live streaming pricing plans and customization options.

    Are you ready to try our streaming solutions for yourself? Just click the button below to sign up for a 14-day free trial (no credit card required). We’ll have you up and streaming in no time.

    Get Started For Free

    For regular tips on live streaming, feel free to join our LinkedIn group.

    author avatar

    Max Wilbert

    Max Wilbert is a passionate writer, live streaming practitioner, and has strong expertise in the video streaming industry.

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