How to Link Google Analytics to Your Dacast Analytics

By Harmonie Duhamel

11 Min Read

banner image featured
author avatar

Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

     

    Before we get started, please be sure that you have both a Google Analytics account and an active Dacast account.

    Linking your Google Analytics to your Dacast account is a convenient way to collect more data on your streaming video traffic and enhance the built-in Dacast analytics. Together, these tools will offer you well-rounded video analytics, including a live viewer count through “Real-Time” analytics. This feature allows you to display more relevant viewer data, thereby understanding your audience activity better. When you combine forces, you can see your viewers’ origins, access devices, and more.

    Dacast Google Analytics - Viewers’ origins

    How to Get Started

    You can connect your Google Analytics to your Dacast analytics platform in just a few simple steps.

    1. Login to your Google Analytics account at https://analytics.google.com/analytics

    Go to the “Admin” section at the bottom of the menu (as shown below):

    1. Under the “Property Settings” section, click “Tracking Info” then click “Tracking Code”:

    Google_A_-Tacking Code

    At this point, your page should mirror the following screenshot. 

    GA - Tracking ID

    Here, you will find your tracking ID which is a series of digits starting with “UA.“ Please copy this Tracking ID for later use. 

    If you don’t see Tracking Info > Tracking Code, you are probably viewing a Google Analytics 4 property. We invite you to review this article to create a Universal Analytics property.
    1. Next, log into your Dacast account and click on the “Settings” section in your menu and then “Engagement“. You should now be able to see the following information:

    GA - Settings - Engagement

        5. Under the “Engagement” page, you will see the Google Analytics section as shown below:

    Paste the Tracking ID you copied earlier from your Google Analytics account into the Tracking ID area which appears in grey above.
    Finally, don’t forget to click “Save” once you have entered your Tracking ID.

    GA - tracking ID - Save

    At this point, you have successively set up google analytics tracking from within your Dacast account and will now be able to track the performance of your video content on your Google Analytics account.

    How To See Your Video Metrics in Google Analytics

    Once your google analytics tracking ID is implemented within your Dacast account, you will see your video metrics within your google analytics account. 

    To see your google analytics results, you will go to the “Behavior” section on your google analytics left menu and click in “Event” as shown below:

    GA - Events - Sections

    In the Event option, you will see four sub-categories: 

    • Overview
    • Top Events 
    • Pages 
    • Events Flow

    We invite you to play with the different options to get greater insights on how your users are behaving when they’re watching your video content (number of play, how long they have been watching, player size, errors etc…):

    GA - Event Label - Dacast

    With Google Analytics integration you will also be able to see the video content that performs best:

    Event Action Google Analytics

    And in what pages your video content perform best:

    Page Title GA

    Note that it can take some time for Google Analytics to pull the data under the Behavior menu.

    For live streaming analytics, we recommend you going to the real-time section of Google Analytics instead, still in the Event section as shown below:

    Google Analytics Real Time Events

    Both options work, it’s just a quicker alternative in live situations.

    Any questions or need help/access to this feature? Please contact us. Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

    get started for free

    Additional Resources

     

    author avatar

    Harmonie Duhamel

    Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

    Sign up for a 14-Day trial.

    Read Next

    Read Next

    article featured

    Type of channels Dacast Offers

    author avatar

    polina

    3 Min Read

    article featured

    Find Your Language With The Multilingual Tool

    author avatar

    Samantha Lo

    2 Min Read

    article featured

    Beta Side Panel

    author avatar

    Samantha Lo

    2 Min Read

    Subscribe Now

    Stay up-to-date with the latest features and product releases. Cool tips, expert advice and more.