Video Analytics

Dacast Analytics Audience: How to Read the Graphs

By Harmonie Duhamel

8 Min Read

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Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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      You will be able to review your Audience analytics in two different ways: per content and globally. 

      1. Per Content:

      You will be able to access per content Audience analytics for both your Live Streams and Videos.

      To review your Audience analytics per content under the Live Streams and/or Videos sections, you will have to go under the “Analytics” tab of the video content of your choice and select the “Audience” option in the dropdown menu as shown below (do not forget to select the time period you want to observe):

      VIDEOS-ANALYTICS-AUDIENCE-1024x514

      Under the Audience section of your live or video stream, you will be able to observe the Plays & Impressions by time, device, and location. 

      These next steps show you the individual features of your Audience analytics per content and explain how to read the various sections available to you. Let’s get started!

      1. Plays & Impressions by Time

      The “Plays & Impressions by Time” graph shows you the number of plays (number of times viewers clicked “play” on your video) and impressions (number of times your video player is displayed to your viewers) within the time period you’ve selected from the preset menu:

      Audience - per content - time

      2. Plays & Impressions by Device

      The “Plays & Impressions by Device” graph gives you the number of plays and impressions by device in the selected period of time:

      Audience - Device - Per content

      3. Plays & Impressions by Location

      The “Plays & Impressions by Location” graph gives you the number of plays and impressions by country in the selected period of time:

      Audience Location part 1

      2. Globally: 

      To review your Audience analytics globally, we invite you to go under the section “Analytics” in the left vertical menu, then in “Audience” (do not forget to select the time period you want to observe on the toolbar).

      The Audience section will help you to understand your viewers’ behavior and will provide you with the following information:

      1. Audience (Plays & Impressions) by Time

      Get the specific data consumption (number of plays and impressions) by time for all of your video content.

      Analytics audience general
      audience general table

      2. Audience (Plays & Impressions) by Device

      Get the specific data consumption  (number of plays and impressions) per device for all of your video content.

      3. Audience (Plays & Impressions) by Location

      Get the specific data consumption (number of plays and impressions) per country for all of your video content.

      Audience Location part 1
      Audience by location part 2

      Any questions or need help/access to this feature? Please contact us. Not yet a Dacast user, and interested in trying Dacast risk-free for 30 days? Sign up today to get started.

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      author avatar

      Harmonie Duhamel

      Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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