How to Read the Information on the Dacast Video Analytics Dashboard

By Ruth Young

11 Min Read

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Ruth Young

Ruth is a Customer Success Specialist with experience in digital video platforms as well as technology companies in Silicon Valley and beyond.

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    In this tutorial, we will cover how to read graphs on the Dacast analytics dashboard. For an overall tutorial of our new analytics platform, please read our dedicated tutorial.

    The dashboard gives you an analysis of your overall content and provides you the following general information: data usage, audience, engagement, paywall, plays by location, and top 10 content.

    How to Read the Information

    To read the information on the Dacast video analytics, start by selecting: 

    • A specific time frame:

    Once you’ve clicked on the time frame your data will appear for that selected time.

    Metrics

    One of the most important things to know about reading the Dacast analytics is what the graphs are measuring. 

    Here’s what you need to know about the metrics:

    • Unique viewer metrics: It’s the number of individuals who watch your videos, no matter how many times they view your video.
    • Tooltips are available to explain what each metric is about
    • Data usage: the amount of data used (GBs).
    • Audience: number of times your audience played your videos. 
    • Engagement: number of hours your audience spent viewing your content. 
    • Paywall: your earnings. 
    • Plays by Location: countries where your viewers have been playing your content.
    • Top Content: your content that works best based on the number of viewers and revenue.

    -View your stats hourly from the past 7 days.

    – All stats per hour can be reviewed only for the last 24h
    – All stats per day can be reviewed only for the last 30 days
    – In all stats for more than 30 days back in time the data consumption is accumulated for the entire month

    -Export your reports in .xls format

    On the right side of the cards showing data usage, audience, engagement, and paywall, you will see a “See more” option and by clicking on it, you will be redirected to the different tabs of the analytics section and will see further information.  

    Data Usage

    In your analytics dashboard, you will see your GBs consumption during the selected period.

    By clicking on “Data Usage”, you will see the detail of your data usage by time as shown below.  Data usage can be displayed for each live stream event 

     

    Audience

    On the right side of the data usage card, you will see “Audience”. In the general dashboard, you will only see the overall number of times your audience played your videos for the period you selected.  

    Audience Card Dacast platform

    By clicking on “Audience”, you will be able to see the Plays (number of times viewers clicked “play” on your video), Impressions (number of times your video player has been displayed to your viewers) and Unique viewers (number of individuals who watch your videos, no matter how many times) by time, device, and location as shown below:

    Plays/Impressions/Unique Viewers By Time:

     

    Plays/Impressions/Unique Viewers By Device/Browser:
    By Device: 


    Plays/Impressions/Unique Viewers By Location:


    Engagement

    To the right of the Audience card, you will see “Engagement”. In the general dashboard, you will only see the overall number of hours your viewers have been engaging/viewing with your video content, for the time range you’ve selected.   

    Engagement card

    By clicking on the options in the upper right corner, you will be able to see the engagement details by time, device/browser, and location as shown in the following sections below.

     

    Engagement/Unique Viewers By Device/Browse

     

    Engagement/Unique Viewers By Location:

     

    3

    Paywall

    To the right of the Engagement card, you will see “Paywall”. In the general dashboard, you will only see the overall earnings, for the time range you’ve selected.  

     

    By clicking on “Paywall”, you will be able to see the number of sales and your revenues by time and location as shown below. 

    By time: 

    By Location:

    Plays by Location

    In the lower-left part, you will see the plays by location. In this map, you will be able to see the number of plays by country, for the time range you have selected.

    New plays by location map dacast dashboard

    Top 10 Content

    Finally, you will see your top 10 content. By clicking on your top 10 content titles, you will see your analytics details for each video content (audience, paywall, engagement; and real time video analytics for live only). Note that any deleted content won’t appear in the top content.

    Top 10 content Dacast Analytics dashboard  

    If you have any questions about this feature, please contact us any time,

    Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

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    Real Time Analytics

    Real time Analytics gives you real time stats about your Live Stream. Now you can even share those charts via the Real Time Analytics sharing feature. Just click on Share Link in the upper right corner.

    Additional Resources

     

    author avatar

    Ruth Young

    Ruth is a Customer Success Specialist with experience in digital video platforms as well as technology companies in Silicon Valley and beyond.

    Sign up for a 14-Day trial.

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