Video Analytics

How to Read the Information on the Dacast Video Analytics Dashboard

By Ruth Young

15 Min Read

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Ruth Young

Ruth is a Customer Success Specialist with experience in digital video platforms as well as technology companies in Silicon Valley and beyond.

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      In this tutorial, we will cover how to read graphs on the Dacast analytics dashboard. For an overall tutorial of our new analytics platform, please read our dedicated tutorial.

      The dashboard gives you an analysis of your overall content and provides you the following general information: data usage, audience, engagement, paywall, plays by location, and top 10 content.

      Dacast New Dashboard May 2021

      How to Read the Information

      To read the information on the Dacast video analytics, start by selecting: 

      • A specific date:

      date picker dacast platform

      • Or a date range with the date selector using the quick settings buttons at the top: 

      Date picker custom dacast platform

      Once you’ve chosen a date or date range, click “Apply.”

      Metrics

      One of the most important things to know about reading the Dacast analytics is what the graphs are measuring. 

      Here’s what you need to know about the metrics:

      • Data usage: the amount of data used (GBs).
      • Audience: number of times your audience played your videos. 
      • Engagement: number of hours your audience spent viewing your content. 
      • Paywall: your earnings. 
      • Plays by Location: countries where your viewers have been playing your content.
      • Top Content: your content that works best based on the number of viewers and revenue.

      On the right side of the cards showing data usage, audience, engagement, and paywall, you will see a “See more” option and by clicking on it, you will be redirected to the different tabs of the analytics section and will see further information.  

      Data Usage

      In your analytics dashboard, you will see your GBs consumption during the selected period.

      By clicking on “Data Usage”, you will see the detail of your data usage by time as shown below.

      Audience

      On the right side of the data usage card, you will see “Audience”. In the general dashboard, you will only see the overall number of times your audience played your videos for the period you selected.  

      Audience Card Dacast platform

      By clicking on “Audience”, you will be able to see the plays (number of times viewers clicked “play” on your video) and impressions (number of times your video player has been displayed to your viewers) by time, device, and location as shown below: 

      By Time:
       

      table by time dacast platform

      By Device: 


      By Location:

      Audience Location part 1
      Audience by location part 2

      Engagement

      To the right of the Audience card, you will see “Engagement”. In the general dashboard, you will only see the overall number of hours your viewers have been engaging/viewing with your video content, for the time range you’ve selected.   

      Engagement card

      By clicking on “See more”, you will be able to see the engagement details by time, device, and location as shown below. 

      By Time:


      By Device:

      By Location:

      Engagement by location part 1 
      Engagement by location part 2

       

      Paywall

      To the right of the Engagement card, you will see “Paywall”. In the general dashboard, you will only see the overall earnings, for the time range you’ve selected.  

       

      By clicking on “Paywall”, you will be able to see the number of sales and your revenues by time and location as shown below. 

      By time: 


      By Location:

      Paywall by location part 1
      Paywall by location part 2

      Plays by Location

      In the lower-left part, you will see the plays by location. In this map, you will be able to see the number of plays by country, for the time range you have selected.  

      New plays by location map dacast dashboard

      Top 10 Content

      Finally, you will see your top 10 content. By clicking on your top 10 content titles, you will see your analytics details for each video content (audience, paywall, engagement; and real-time for live only). Note that any deleted content won’t appear in the top content. 

      Top 10 content Dacast Analytics dashboard  

      If you have any questions about this feature, please contact us any time,

      Not yet a Dacast user, and interested in trying Dacast risk-free for 30 days? Sign up today to get started.

      GET STARTED FOR FREE

      Additional Resources

      author avatar

      Ruth Young

      Ruth is a Customer Success Specialist with experience in digital video platforms as well as technology companies in Silicon Valley and beyond.

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