How to Read the Information on the Dacast Video Analytics Dashboard

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In this tutorial, we will cover how to read graphs on the Dacast analytics dashboard. For an overall tutorial of our new analytics platform, please read our dedicated tutorial.

The dashboard gives you an analysis of your overall content and provides you the following general information: data usage, audience, engagement, paywall, and plays by location.

Dashboard New April 2021

How to Read the Information

To read the information on the Dacast video analytics, start by selecting: 

  • A specific date:

date picker dacast platform

  • Or a date range with the date selector using the quick settings buttons at the top: 

Date picker custom dacast platform

Once you’ve chosen a date or date range, click “Apply.”

Metrics

One of the most important things to know about reading the Dacast analytics is what the graphs are measuring. 

Here’s what you need to know about the metrics:

  • Data usage: the amount of data used (GBs).
  • Audience: number of times your audience played your videos. 
  • Engagement: number of hours your audience spent viewing your content. 
  • Paywall: your earnings. 
  • Plays by Location: countries where your viewers have been playing your content.

On the right side of the cards showing data usage, audience, engagement, and paywall, you will see a “See more” option and by clicking on it, you will be redirected to the different tabs of the analytics section and will see further information.  

Data Usage

In your analytics dashboard, you will see your GBs consumption during the selected period.

By clicking on “Data Usage”, you will see the detail of your data usage by time as shown below.

Audience

On the right side of the data usage card, you will see “Audience”. In the general dashboard, you will only see the overall number of times your audience played your videos for the period you selected.  

Audience Card Dacast platform

By clicking on “Audience”, you will be able to see the plays (number of times viewers clicked “play” on your video) and impressions (number of times your video player has been displayed to your viewers) by time, device, and location as shown below: 

By Time:
 

table by time dacast platform

By Device: 


By Location:




Engagement

To the right of the Audience card, you will see “Engagement”. In the general dashboard, you will only see the overall number of hours your viewers have been engaging/viewing with your video content, for the time range you’ve selected.   

Engagement card

By clicking on “See more”, you will be able to see the engagement details by time, device, and location as shown below. 

By Time:


By Device:

By Location:

 

Paywall

To the right of the Engagement card, you will see “Paywall”. In the general dashboard, you will only see the overall earnings, for the time range you’ve selected.  

 

By clicking on “Paywall”, you will be able to see the number of sales and your revenues by time and location as shown below. 

By time: 


By Location:

Plays by Location

Finally, you will see the plays by location. In this map, you will be able to see the number of plays by country, for the time range you have selected.  

Plays by location

If you have any questions about this feature, please contact us any time,

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