Video Analytics

Dacast Analytics Dashboard: An Intro to Key Features

By Harmonie Duhamel

17 Min Read

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Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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      Advanced video analytics are used to help broadcasters assess the performance of their videos. This information can be used to shape future live streams and other videos.

      3 Things to Know About Your Analytics Dashboard

      There are three main features to take note of when navigating the new Dacast analytics dashboard.

      1. Timezone Settings

      Your analytics data of “Dashboard” and “Engagement” are provided in your local time (for example, if you are in NYC, it will provide data in EST).

      2. Start Date of the Data Collection for the New Graphs

      Among the changes are new graphs with new metrics. These new graphs have started to collect data since July 29, 2018. This is specified under each graph affected. Please take that into consideration when analyzing a longer time period.

      Regarding the new revenue section, please note that the data displayed is starting from the date of the first use of the new paywall.

      3. Conditions of Data Collection

      The new graphs located in the dashboard and engagement sections collect data via Dacast default player only.

      If you are using Dacast M3U8 live channels or a custom player, the data won’t be tracked. The same applies if you are playing your content via a TV set-up box or a mobile app that is not based on Dacast SDK.

      Again, this is specified under each affected graph.

      Analytics Dashboard - data not tracked

      If you are using a custom player or playing your content via a TV set-up box or a mobile app not based on Dacast SDK, you will only access the consumption of data per time.

      The revenue analytics section, however, is collecting your data through the new paywall, independently of the player used.

      How to Read Your Video Analytics Data

      The dashboard gives you an analysis of your overall content and provides you the following general information: data usage, audience, engagement, paywall, plays by location, and top 10 content.

       

      Dacast New Dashboard May 2021

       

      To read the information on the Dacast video analytics, start by selecting: 

      • A specific date:

      specific date

      • Or a date range with the date selector using the quick settings buttons at the top:

      Custom range date

      Once you’ve chosen a date or date range, click “Apply.”

      Metrics

      One of the most important things to know about reading the Dacast analytics is what the graphs are measuring. 

      Here’s what you need to know about the metrics:

      • Data usage: the amount of data used (GBs).
      • Audience: number of times your audience played your videos. 
      • Engagement: number of hours your audience spent viewing your content. 
      • Paywall: your earnings. 
      • Plays by Location: countries where your viewers have been playing your content.
      • Top 10 Content: your content that works best based on the number of viewers and revenue.

      On the right side of the cards showing data usage, audience, engagement, and paywall, you will see a “See more” option and by clicking on it, you will be redirected to the different tabs of the analytics section and will see further information.  

      Data Usage

      In your analytics dashboard, you will see your GBs consumption during the selected period.

      By clicking on “Data Usage”, you will see the detail of your data usage by time as shown below.

      Audience

      On the right side of the data usage card, you will see “Audience”. In the general dashboard, you will only see the overall number of times your audience played your videos for the period you selected.  

      Audience Card Dacast platform

      By clicking on “Audience”, you will be able to see the plays (number of times viewers clicked “play” on your video) and impressions (number of times your video player has been displayed to your viewers) by time, device, and location as shown below: 

      By Time:
       

      table by time dacast platform

      By Device: 

      By Location:

      Audience Location part 1
      Audience by location part 2

      Engagement

      To the right of the Audience card, you will see “Engagement”. In the general dashboard, you will only see the overall number of hours your viewers have been engaging/viewing with your video content, for the time range you’ve selected.   

      Engagement card

      By clicking on “See more”, you will be able to see the engagement details by time, device, and location as shown below. 

      By Time:


      By Device:

       

      By Location:

      Engagement by location part 1 
      Engagement by location part 2

      Paywall

      To the right of the Engagement card, you will see “Paywall”. In the general dashboard, you will only see the overall earnings, for the time range you’ve selected.  

       

      By clicking on “Paywall”, you will be able to see the number of sales and your revenues by time and location as shown below. 

      By time: 


       

      By Location:

      Paywall by location part 1
      Paywall by location part 2

      Plays by Location

      Finally, you will see the plays by location. In this map, you will be able to see the number of plays by country, for the time range you have selected.  

      New plays by location map dacast dashboard

      Top 10 Content

      Finally, you will see your top 10 content. By clicking on your top 10 content titles, you will see your analytics details for each video content (audience, paywall, engagement; and real-time for live only). Note that any deleted content won’t appear in the top content. 

      Top 10 content Dacast Analytics dashboard  

      How Long Does it Take for the Dacast Analytics Dashboard to Populate?

      Your Dacast Analytics Dashboard will populate in real-time within your account.

      The Dashboard section will help you to understand your viewers’ engagement and will provide you with the following information:

      • Data usage
      • Audience
      • Engagement
      • Paywall
      • Plays by location
      • Top 10 content

       

      Dacast New Dashboard May 2021

       

      Analytics per Content

      We’ve reviewed how to read the analytics in the main analytics section to get a general overview of your content performance. Now, suppose you want to understand better how your viewers consume a specific live stream or video on demand. In that case, we invite you to take a look at the following written article about how per content analytics works. 

      Any questions or need help/access to this feature? Please contact us. Not yet a Dacast user, and interested in trying Dacast risk-free for 30 days? Sign up today to get started.

      GET STARTED FOR FREE

      Additional Resources

      author avatar

      Harmonie Duhamel

      Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

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