Walkthrough to Per Content Video Analytics on Dacast

By Harmonie Duhamel

8 Min Read

banner image featured
author avatar

Harmonie Duhamel

Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

     

     

    Let’s find out more about our in-house build Video Analytics Technology!
    If you want to better understand how your viewers consume a specific live stream or video on demand, you can now do it with per content analytics on Dacast. To see the analytics of a specific piece of video content, you must select the live stream or video of your choice and go to the “Analytics” tab as shown below:

    In this tab, you will see three different views: by time, device, and location. You will also see four different types of data:

    • Audience
    • Paywall
    • Engagement
    • Real time video analysis (only available for live streams)
    • Tool tips are there to help explain what the metrics are about.

     

    Let’s take a closer look at the different options available in the analytics tab of your videos and live streams.

    1. Audience

    With Audience, you can observe who is watching your content, when (Time), from what device (Device/Browser), and from which country (Location) as shown below. You have full video view analytics.
    The parameters you can track for each aspect are Plays, Impressions and Unique Viewers:
    Plays/Impressions/Unique Viewers By Time
    Plays/Impressions/Unique Viewers By Device/Browser Plays/Impressions/Unique Viewers By Location

    3. Engagement

    With Engagement, you can see your video content engagement based on the time, device/browser, or location as shown below.
    The parameters you can track for each aspect are Engagement and Unique Viewers:
    Engagement/Unique Viewers By Time
    Engagement/Unique Viewers By Device/Browser
    Engagement/Unique Viewers By Location

    2. Paywall

    If you are monetizing your content, you can view paywall analytics, as well. With this option, you will be able to know when and where you are generating more sales as shown below:

     

    4. Real time video analytics

    The fourth type of analytics reporting you can observe exists for live streams only. It’s the real time video analytics option, which allows you can see how your audience interacts with your content in real time.

    Real Time - Live Streams Analytics - 3

    For Audience, Paywall, Engagement and Real time video analytics reports, you can export the tables in CSV format with this button available below the graphs.

    Also, you will be able to observe your per content analytics with the time frame of your choice:

    Export your reports in .xls format as well as CSV.

    Hourly stats are now available for the past 7 days.

    Our date selector and the tables beside the graphs give more detailed insight as to how many viewers have viewed your video in that specific time.

    Data usage can be displayed for each live stream event.

    Note that for the real time video analytics (live streams only), the time range will differ slightly, as your live streams are observed for a specific time/hours. You will be able to observe your live stream from the last 15 minutes to 2 hours:

    Real time - time period - per content

    As you can see, Dacast per content analytics gives you a precise snapshot of your content performance and the revenue generated with easy-to-read graphs and tables. 

    If you have any questions about Dacast Analytics or any other Dacast feature, please check out our knowledge base, or contact our 24/7 support team. 

    Not yet a Dacast user, and interested in trying Dacast risk-free for 14 days? Sign up today to get started.

    get started for free

    Additional Resources

     

    author avatar

    Harmonie Duhamel

    Harmonie is a Senior digital marketer with over 6 years in the Tech Industry. She has a strong marketing and sales background and loves to work in multilingual environments.

    Sign up for a 14-Day trial.

    Read Next

    Read Next

    article featured

    Type of channels Dacast Offers

    author avatar

    polina

    4 Min Read

    article featured

    Find Your Language With The Multilingual Tool

    author avatar

    Samantha Lo

    3 Min Read

    article featured

    Beta Side Panel

    author avatar

    Samantha Lo

    4 Min Read

    Subscribe Now

    Stay up-to-date with the latest features and product releases. Cool tips, expert advice and more.