Advertising as a business model has driven commercial use of the internet for the past decade. However, this trend has already started to change in recent years.
Inundations of heavyweight, annoying advertisements increasingly cause internet users to adopt ad blockers. This tactic prevents the display of advertisements on the screen. Ad-blocking can also save battery life, lower the usage of data, and prevent malware exposure as well.
The future of revenue generating video is likely a model in which pay-per-view and subscription-based content become dominant. Here at DaCast, we’ve seen our customers experience significant growth in gross incomes when they move away from advertising. Nowadays, more and more broadcasters prefer pay per view streaming and subscription models as a way to monetize their content.
Let’s jump into pay per view streaming options by first considering the paywall model for monetizing your content.
Choosing a Paywall for Pay Per View Streaming
With the paywall model, users can’t access your content until they have paid for access. Video streaming platforms can offer this option through a payment system linked directly to your content itself. There are many different ways to integrate paywalls. Moreover, broadcasters can incorporate a paywall model into both live streaming and on-demand video content.
Let’s take a look at the pros and cons of a few of the most popular paywall providers that you can use with video content. We’ll also compare features that distinguish each paywall provider from one another.
Our goal is to help answer a commonly asked question: how can you choose the best paywall for pay per view streaming?
One of the most popular video paywall systems is Cleeng. Cleeng is a platform that offers three different models: live pay per view streaming, on-demand pay per view streaming, and on-demand video streaming via a subscription model.
The Cleeng system also offers pre-registration for live events and DRM to prevent privacy. Additionally, Cleeng support selling PDF files or other downloads alongside your video content. This platform also integrates with popular video streaming solutions like DaCast, IBM Cloud Video, and Livestream.
For VOD content, Cleeng provides a portal for managing your content, the ability to generate coupons, analytics to keep track of income, and a system for managing weekly, monthly, or yearly subscribers.
Another popular method of monetizing video content is via InPlayer. InPlayer offers a variety of services related to online video, including a simple click-and-pay paywall service.
InPlayer has a several interesting features that merit comment here. These include the ability to pay and watch content directly on Facebook and geo-targeting and geoblocking to restrict (or target) your content to specific locations. InPlayer also supports plugins for WordPress, Joomla, Drupal, and other common Content Management Systems (CMS).
Security is a major focus of InPlayer, which is PCI Security Council certified. Finally, InPlayer also offers common features like subscriptions and coupons. Likewise, this platform provides detailed reporting and analytics to help you to keep track of sales.
Piano is a third option that supports pay per view streaming via a paywall system. This platform offers a wide variety of services for businesses involved in media. Piano works with major players like Esquire and CNBC. Piano’s paywall service is a sophisticated platform that supports billing, communications, and access to content.
The Piano paywall is optimized for more sophisticated needs such as a “hard” or metered paywall. As a result, it offers several unique features. These include the ability to incentivize ad views and other behaviors. The piano system also makes it easy to work with people around the world through utilizing multiple currencies and languages.
Other strong features from Piano include universal payments, including Apple Pay, Bitcoin, Amazon Payments, as well as a system for managing sales tax. All of these features help to simplify the accounting process.
The DaCast Paywall
DaCast has an integrated paywall system that supports charging for access to videos. Our streaming platform offers both a pay-per-view streaming model and a recurring subscription option. The latter provides unlimited access to whatever content you decide to share within a specified period of time.
The DaCast paywall system is integrated with our video host system. This makes it easy to set up a pay per view live stream and to scale up to a global audience. Among its features are:
- Euro and USD dollars are supported (for multiples currencies, we are compatible with Cleeng and Inplayer)
- Scheduled price (PPV or subscription)
- White Label
- Credit card and Paypal are accepted as payment method
- Ability to include your own terms of service
- Promo Code (money discount and free pass)
- Get all your transactions from your viewers reported into your DaCast account
Check out this video tutorial to see how to use the DaCast paywall
DaCast white-label video streaming and hosting services makes it easy to deliver and monetize OTT video content. This means that you’re always 100% in control of your content. Our paywall is very easy to use and we also offer partnerships with other paywall providers to make sure any business can find a solution that fits its needs.
Ready to give pay per view streaming via the DaCast paywall a try? If so, click below to sign up for our 30-day free trial (no credit card required) and get started today.
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Finally, do share your questions and feedback in the comment section below, and good luck with your sales!
By Max Wilbert.