You may have wondered why you might want a paywall for pay per view streaming? In recent decades, advertising has been the most common video monetization method on the internet by far. According to a Digital TV Research report, advertising revenue will reach $47 billion by 2023. So, why even consider another approach?
Well, there’s a problem with ad-based content monetization. Namely, ad blockers are becoming more and more common. Users are pushing back against invasive tracking, and that’s biting into revenues. Today, ad blockers block around 40 percent of online ads.
That’s a big hit to content publishers, and it’s driving increased adoption of PPV and subscriptions. The future of revenue generating video is likely a model in which pay-per-view streaming and subscription-based content become dominant. Here at Dacast, we’ve seen our customers experience significant growth in gross incomes when they started using our multiple currency paywall.
This post will examine:
- Why To Use a Paywall for Your Online Video Content
- What to Look for in a Paywall for Pay Per View Streaming
- How to Access This Kind of Paywall
Why To Use a Paywall for Your Online Video Content
With the paywall model, users can’t access your content until they have paid for access. This is perfect for events, music shows, sports, conferences, and all sorts of other content. One-time events are perfect for pay-per-view monetization. But TV shows and other content can be effectively monetized with PPV as well.
And that’s where video streaming solutions become key. Video streaming platforms support pay per view streaming through a payment system linked directly to your content itself. There are many different ways to integrate paywalls. In addition, broadcasters can use a paywall for live streaming and on-demand video content.
Let’s take a look at the pros and cons of a few of the most popular paywall providers for use with online video content. We’ll also compare features that distinguish each paywall provider from one another. Our goal is to help you answer this question: how can you choose the best paywall for pay per view streaming?
What to Look for in a Paywall for Pay Per View Streaming
Nowadays, there are a variety of video monetization solutions on the market. But they’re not all created equal. For example, some have only basic features, or only support advertising monetization. When a business needs a paywall, we suggest looking for the following features:
- White-Label Paywall + Invoicing — Ensure that no other business is branding the paywall or customer receipts. A white-label service will only ever display your business name and logo to customers.
- Easy to Use — Minimize clicks and clutter to maximize conversion rates.
- Multiple Currency Support — Your streams are accessible globally. Multi-currency support automatically speaks to users directly, maximizing sales.
- Multiple Language Support — As above.
- Different Monetization Options — Support both subscriptions and pay per view streaming on the same library of content, with flexible configuration.
- Promo Code — Offer sales and discounts.
- Schedule Pricing — Offer a discount for early purchases, start charging more after a certain date, or schedule a time when sales begin. Use this feature to boost excitement and FOMO and to drive early purchases.
- Video Preview — Give customers a taste of what they’re purchasing by showing them a teaser of the video content for sale.
- Terms of Service — Monetize on your own terms, by including a custom terms of service agreement for purchasers. This allows you to protect yourself against legal threats and ensure you’ve covered all legal requirements.
How to Access This Kind of Paywall
Now you understand why to use a paywall, and we’ve reviewed features that are important. How can you gain access to a paywall for your business? There are two main methods: external video monetization platform, and by using a streaming solution that offers an internal paywall. Each has its own advantages, so let’s examine them now.
1. Use Your Own Monetization Platform
One way to access a high-end paywall is to contract with a third-party paywall provider such as Cleeng, InPlayer, or Piano. All of these services offer sophisticated and powerful paywalls with some unique features.
The Cleeng system, for example, supports pre-registration for live events and DRM to prevent privacy. Additionally, Cleeng support selling PDF files or other downloads alongside your video content. Security is a major focus of InPlayer, which is PCI Security Council certified. InPlayer also supports a Facebook paywall option, as well as plugins for popular CMS platforms. And Piano’s paywall service is a sophisticated platform that supports billing, communications, and sales tax across multiple jurisdictions.
However, there are a few potential drawbacks to using your own monetization platform:
- Double check that the video monetization platform you choose is compatible with your online video platform. At Dacast, we are compatible with Cleeng and InPlayer (our paywall is based on InPlayer).
- An integration between both platforms is most ideal. That way, you don’t have any development work to do. Most video monetization platforms are compatible with the main live streaming solutions on the market, including Dacast.
- Next, choose an OVP that is already using a top-notch video monetization platform. That way, you do not need to have 2 subscriptions to 2 different platforms. In addition, you’re using the best solutions for live streaming and video monetization by default.
2. Use an Online Video Platform That Provides a Paywall
Dacast has gone further by directly integrating the InPlayer paywall into our solutions. In other words, Dacast users on the Premium Plan and above gain access to a powerful paywall for no additional charge.
This system is fully integrated and supports both a pay-per-view streaming model and recurring subscriptions.
One of the best features of Dacast’s InPlayer paywall is multi-currency support. Our internal metrics show that multi-currency support is one of the most popular features for users of the Dacast paywall. And for good reason! This feature allows you to engage your global audience and maximize revenue.
Other features include:
- White-Label Paywall + Invoicing
- Easy to Use
- Multiple Language Support
- Different Monetization Options
- Promo Codes
- Schedule Pricing
- Video Preview
- Custom Terms of Service
- Credit Card and PayPal support — Multiple payment options to make transactions easy for a range of customers.
- Sales Dashboard and Audience CRM — Track revenue and content performance, and gather customer contact information.
- Analytics — Aggregate and analyze viewer location, device usage, country and city, length of viewing time, etc.
- Group Pricing — Charge a single fee for access to a bundle of content.
- And more
We all understand that advertising is important to business. However, we have to face the current reality. Inundations of heavyweight, annoying advertisements increasingly cause internet users to adopt ad blockers. But there is a great alternative: pay per view. Nowadays, more and more broadcasters prefer pay per view streaming (and subscription models) as a way to monetize their online video content.
Dacast’s live streaming and video hosting platform makes it easy to deliver and monetize OTT video content. With Dacast, you’re always 100% in control of your content. Our paywall is very easy to use. And through our partnership with InPlayer, we can offer your business a solution that fits your needs.
Dacast also offers a range of other features, including API access, Akamai CDN delivery, comprehensive analytics, and custom professional services to help you get up and running. Ready to give pay per view streaming via the Dacast paywall a try? If so, click below to sign up for our 30-day free trial (no credit card required) and get started today.
For exclusive offers and regular tips on live streaming, you can also join our LinkedIn group. Finally, do share your questions and feedback in the comment section below. We’ll get back to you!
Good luck with your sales, and thanks for reading.
By Max Wilbert