Author Archives: Emily Krings

A few decades ago, what would someone do if someone needed to research a topic? Go to the library, ask an experienced mentor, or read about it in newspapers or magazines. What do we do now? Simply take our phones out and search for whatever information we require on a search engine. Today’s OTT content […]

Even though broadcasting videos on your website through a professional online video platform (OVP) gives you the most control over your video content and live streams, multi-platform streaming comes with its own benefits. You might already have an audience on Youtube, Facebook, and other social media platforms with live streaming functions, so why not stream […]

People are accustomed to paying for quality video content through subscriptions, pay-per-view access, or watching commercials on their favorite content.  It’s estimated that over-the-top (OTT) revenue, which reverses to revenue earned for video content outside of traditional television or movie setup, will reach $210 billion by 2026.  One of the most popular ways of monetizing […]

  TikTok, the young, hip application changing the social media scene, has many things going for it. The application has been around since 2017 but hit it big during the 2020 lockdowns when more of us were home and bored.  Although it’s not the only platform that hosts short, bite-size bits of video content, TikTok […]

  The live video streaming market has grown consistently over the past few years, creating business opportunities for broadcasters in many industries. Although many have the broadcasting down in terms of equipment configuration and cinematic effects, some still need help with monetization. Access to monetization tools is readily available, but figuring out which monetization methods […]

Live-streaming events are a fantastic way of connecting with your audience worldwide. Everyone from influencers to startups to government organizations to business corporations is jumping on the trend to reap its numerous benefits. The live-streaming industry bloomed in 2019 and 2020, with about 57% of marketers leveraging it to build their brands. And with good […]

Video streaming platforms have become game-changers in the industry, especially in the past few years. They provide broadcasters with the tools to reach a large audience worldwide and keep revenues going during these tough times. They also allow people to enjoy video-streamed content from the comfort of their homes. Let’s look at why more and […]

Live streaming software has been incredibly valuable for businesses in today’s video-dominant world. No matter the desired end result, one common goal for companies who live stream is to get in front of their target audience and increase stream viewership. Starting your first live stream and instantly getting thousands of viewers would be nice, but […]

As of October 2022, there are almost 6.64 billion mobile users worldwide. That’s more than 83% of the world’s population. Thanks to this widespread mobile phone usage and better internet availability, the way we use our phones is changing. Think about it, this little marvel of technology has replaced how many devices and gadgets? As […]