The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]
Author Archives: Emily Krings
Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]
Using video in sales emails is an incredibly powerful tool to help increase prospect engagement, decrease the length of the sales process, and improve information retention. However, not enough companies utilize video for sales emails as a regular part of their marketing and distribution process. While creating the right video for your sales emails takes […]
Green screens are a commonly used cinematic technique called chroma keying. Essentially, green screens allow production teams to swap or even erase background elements from the production environment. By using green screens, producers, with the help of green software engineering engineers, can create a staging environment that allows creativity to flow and spectacularly curated films to […]
In the ever-evolving digital landscape, businesses are always looking for new ways to create videos that are interesting and informative and that will connect with their audience. How many times a day do you use your mobile device to look something up? Your search results likely contain as many video results as they do written […]