Author Archives: Emily Krings

Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]

Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]

The way people and businesses conduct meetings has changed. Using technological advantages and spurred by the pandemic, virtual sessions are now the norm. To sum up this shift, in 2023, nearly 300 million daily meetings will be conducted on Zoom. This is an increased attendance of 2900% since its last figure was taken. However, not all meetings […]