Are you tired of your live streaming material going to waste? Are you struggling to gain viewers for your live broadcasts? When it comes to ways to increase viewership on live event broadcasts, there’s a lot to keep in mind. Even when you know you have information people want to see, growing and maintaining your audience can be a difficult task.
But not to worry–that’s where we come in. In this blog post, we’ll help ensure that your next broadcasted live stream stands out and attracts more viewers to your content.
Now, let’s dive right into these seven key ways to increase viewership on live event broadcasts:
- Use the right equipment
- Choose an event
- Offer on-demand post-broadcast
- Keep it lengthy
Interaction is perhaps the most important aspect of the ways to increase viewership on live event broadcasts that we review here. By interacting and engaging with your audience, you are providing a unique and memorable experience for your viewers. This goes unnoticed far too often in the broadcasting world. Your viewers are interested in not only learning about what you are presenting but also about yourself.
In an article by fanbridge.com, Chris Thompson described it this way: “Treat engagement online like a conversation in real life. There have to be two sides for it to work. Make sure you respond to your audience on your various social media pages, and you will see a vast improvement across all of your platforms.”
By connecting on a personal level, you’re building relationships with each of your viewers. In short, they will be more likely to come back if you can create and maintain these relationships.
Establishing this sort of interaction is simple. Try a live chat where viewers can comment and ask questions. They can also interact with the other viewers, making it a free-flowing conversation with everyone. Relatedly, you could implement a Q&A after live streaming your main content. This encourages your audience to participate by asking questions, learning from you, and generating conversation between audience members.
Lastly, you can embed your live stream to social media platforms like Facebook or Twitter. Facebook, in particular, is ideal in that users can comment and engage with your content easily. It will also allow them to share your video content directly, if you allow it, leading to a growth in viewers and popularity. (Of course, if you’re monetizing your content, you may take a different approach here.)
Consistency is key when growing your fan base. First, pick a day and time to broadcast live–and stick to that plan! The last thing you want is for your viewers to have to do extra work looking for your stream.
Starting your live streaming on time is also an important aspect of consistency. You want to be ready and online at least 15 minutes before your scheduled broadcast time. This ensures that anyone who arrives early to the stream will not leave because there is a blank screen. You can also take this time to make final adjustments and check that everything is working before the actual event.
Additionally, routine live streaming is always recommended to boost your video viewership. In other words, regularly streaming live will keep you fresh in your viewers’ minds. If you go too long between broadcasts, viewers can easily forget you amidst all the other content out there. Getting into a routine will keep your audience engaged.
Finally, consider promoting your next event at the end of your current one. Teasers are great for getting your viewers excited and keeping them engaged well before the actual stream.
In terms of ways to increase viewership on live event broadcasts, there is no better way to promote your live stream and yourself than on social platforms. Thirdteam.org states that networking on live streams “allows marketers to generate a bigger audience, more than those you expected to attend your event physically, and consequently, generate bigger revenues, too.”
Make sure you plan out your event months in advance. In fact, a good rule of thumb is to announce your broadcast two months prior if it’s a particularly big event. Update your viewers on Facebook and Twitter to ensure they’re informed about the time, place, and theme of the event.
4. Use the Right Equipment
There’s nothing that will deter your current and future viewers more than poor quality video. If your viewers have to put up with buffering issues, low-quality video, and/or poor audio, they won’t stick around long. You also won’t gain (or retain) any new viewers.
On that note, reliable equipment is key to successful live streaming. For your live streaming platform, you’ll likely want to choose one that hosts videos using a content delivery network (CDN). For example, Dacast partners with top-tier Akamai, one of the leading CDNs in the world. This helps to ensure your stream can reach viewers on their devices worldwide without causing server congestion. Also, a good CDN will allow to you publish higher bitrate videos. As a direct result, your video quality will be better for your viewers.
5. Choose an Event
If you don’t regularly stream live, but you want to grow your viewership, take a closer look at the event you want to broadcast. You want your event to stand out and be unique–in short, content that readily captures the attention of viewers. For example, Fourth Source states that “[t]he main criteria for Media Events has stayed the same: events that are not routine and are by definition the interruption of routine.”
Simply put, choose an event that is unique and interesting enough to break the routine of viewers and incentivize them to tune in.
Some potential event ideas include:
- Video Gaming
Additionally, Roman Kozlowski’s top 5 live streaming ideas include:
2. Live Concerts
5. New Product presentations
Live streaming also gives you the opportunity to save friends and family time and money. From the comfort of their own homes, viewers can watch any event that would ordinarily require them to travel. Even events that might cost money to attend can be live-streamed to an audience, concerts, and sports especially.
6. Offer On-Demand Post-Broadcast
So, you thought once the camera was turned off your job was done, eh? Not even close! In fact, this is where broadcasters can gain a lot of followers. By uploading VoD content- or Video on Demand – your viewers can watch any of your past videos with ease. This can be a crucial step in building a loyal fan base, as new viewers can easily catch up and get to know your material.
Make sure not to skip this step when addressing ways to increase viewership on live event broadcasts. It’s important to find an online video platform (OVP) that can host not only live streams but VOD (video-on-demand) as well. That way, you can create playlists of VOD content that function as a TV channel; you pick the times a certain video will be available, and your viewers can watch that content.
For example, let’s say you make a playlist for your live streams in September. You make the playlist and set the first one for 10 am, the second for 11 am, and the third for 2 pm. Now, when potential viewers access your playlist, they will see the first video exactly at 10 am, followed by the second and so forth.
7. Keep it Lengthy
In general, you want to keep your live broadcasts streaming for as long as possible. Why? A longer live broadcast offers more time for your audience to get engaged.
However, it’s important to note that engagement with live video tends to be much different than with VOD content. VODs that are shorter in length are more popular. For example, VideoBrewery states that “20% of your viewers will leave your video in 10 seconds.” Videos on Vine or Twitter are shared the most because they are short and sweet, making them easy to watch and digest.
With live streaming, on the other hand, the viewers participating have prepared and thought about watching your stream already. That’s the crucial difference between live and video on demand.
In live events, viewers want to be engaged. With that in mind, don’t be afraid to be entertaining, be real, be goofy! At the same time, give your viewers the information they want. Generally speaking, we suggest live streaming each event for 30-60 minutes. This should be enough time to lock in the viewers’ attention.
For broadcasters seeking key ways to increase viewership on live event broadcasts, these 7 tips will go a long way. Just keep practicing these habits when you broadcast live, and then measure your results as you go. Remember, the most important thing you can do while live streaming is to interact with your audience. Likewise, creating engaging content is the primary way to improve your viewership numbers.
We hope you found this list helpful as you continue to work and perfect the craft of live streaming. Let us know your thoughts and questions in the comment section below. We will get back to you!
If you’re not yet streaming with Dacast, we’d love to get you set up with our 30-day free trial (no credit card required). That way, you can test our platform and features for yourself. Just click the button below to start streaming live today!
Thanks for reading, and good luck with your live broadcasts.
By Nick Small.