It’s been nearly four years since the millennial demographic began consistently consuming more digital video than TV. The OTT video industry is flourishing, with 2017 worldwide revenue coming close to $47 billion. By 2022, experts predict that OTT revenue worldwide will reach $83.4 billion. As a direct result, more and more businesses across all sectors are capitalizing on the profits of online video making and distribution. In turn, there’s been a rise in streaming solutions for video hosting, which are increasingly necessary for hosting and delivering online video across the world.
This blog will take a look at how streaming solutions for video hosting can boost your business. Specifically, we’ll compare and contrast five of the top streaming solutions for video hosting available today. The platforms we’ll review here include Brightcove, Wistia, Vzaar, VidYard, and DaCast, our own live streaming platform.
Though of course we hope you’ll consider streaming with DaCast, our goal is to offer up-to-date and helpful comparisons to inform your decision-making process. With that in mind, let’s dive right into the applications of streaming solutions for video hosting for your business.
Boosting your business with online video
As mentioned above, starting in 2015 young millennials (ages 14-25) watched more video on digital devices than on TV. Online video consumption has since far surpassed regular TV consumption among all kinds of viewers. And the online video industry is still growing. Among other advantages, online video streaming comes with fewer limitations than tv (e.g., limited bandwidth on the airwaves). Likewise, internet user base continues to grow into the billions, meaning that digital video is exploding in all kinds of realms.
Unsurprisingly, businesses and individuals across multiple industries are taking advantage of this trend.
In the entertainment industry, for example, Netflix and countless other OTT video providers (large and small) have revolutionized the market. Concerts and live sports are also live streamed around the world, expanding viewership into the millions. Corporate users, too, consider live and on-demand video streaming as ideal tools for marketing and internal communications. As of 2017, 82 percent of viewers in one study reported a preference for seeing a live stream over a brand’s social posts.
What do all of these trends have in common? Together, they signal the impact of the rise of online video content and streaming in all kinds of industries, as well as in our daily lives.
Top 5 streaming solutions for video hosting
With that industry background established, let’s turn to look at the five streaming solutions under review in this article. Of course, these aren’t the only streaming platforms for video hosting on the market. For example, there are free, B2C (consumer-grade) platforms like YouTube Live and Facebook Live. However, for professional video hosting, most broadcasters and businesses will find it worth the time and cost to look elsewhere.
In our comparisons, we’ll include a basic overview, review of best features, as well as pricing details for each OVP.
First up is Brightcove. Brightcove’s streaming solutions mainly target large businesses. Among their products, Video Cloud is their streaming video solution for hosting on-demand and live video. This service includes an all-screen video player, monetization tools, and analytics.
Brightcove best features
- Major focus on advertising functionality and monetization
- Integration with CRM and marketing platforms
- HTML5 all-device video player
- Social media tools
- Single Sign-On (SSO) for corporate users
Brightcove pricing starts at $199 per month. This Basic Marketing plan includes on-demand video hosting, video portals, social media tools, video interaction tools, and analytics.
Do you plan to use your streaming solution not only for video hosting but also live streaming? If so, you’ll need to choose the $499 per month Enterprise Communications plan. This plan also includes security features, internal portals, and SSO (Single Sign-On). For high-volume streaming, Brightcove also offers a Monetization plan, which is custom-priced and geared toward large-budget streaming with advertising. This is the only plan that supports 24/7 live streaming, server-side ad insertion, and OTT solutions. Contact them directly to inquire about customized plan options.
First launched in 2010, DaCast Streaming as a Service offers a broad range of live streaming and video hosting services for business and individual users. Based in San Francisco, this platform also has offices in Paris and Manila.
More than 114,000 broadcasters have used our streaming solution to add online video to their businesses. Our users do so either via our white-label online video platform, or via our video API. The latter supports integrating all the features into your own digital media workflows.
DaCast best features
- Native html5 video player
- Monetization via built-in paywall for pay-per-view or subscriptions
- White label service
- Analytics dashboard
- robust APIs & documentations, including code samples and sandboxes
- All videos are delivered via the Akamai CDN
- 24/7 customer support at all plan levels
DaCast plans start at only $19 per month, an accessible option not offered by many other OVPs. This Starter plan includes live streaming and on-demand video hosting with 100 GB of bandwidth and 20 GB of storage. The Premium plan*, for $125 per month, includes 2 TB of bandwidth and 200GB of storage. Our most popular plan, it also adds monetization, API functionality, phone support, and chapter markers for VODs. The Enterprise plan, at $289 per month, includes the same diverse features and further reduces bandwidth costs.
*New DaCast broadcasters can now access our Premium Plan through a special Introductory offer of only $79 per month!
Finally, Custom plans are available for users with high-volume streaming needs. Event plans are also an money-saving option for occasional broadcasts. Event pricing charges for a “bucket” of bandwidth, which you can use anytime within 12 months of purchase. This option is ideal for one-time or occasional events, as you won’t worry about wasting bandwidth you don’t need.
VidYard is the next provider of streaming solutions for video hosting we’ll compare. This platform focuses on business and lead generation by offering basic video hosting and streaming services. VidYard mainly offers an all-in-one solution for businesses that includes internal video creation and communication tools.
VidYard best features
- Integration with marketing automation for email capture
- Analytics dashboard
- A/B testing tool for video thumbnails
- Built-in system for members of the public to upload content
- Features to personalize video splash screens to each user
- Various security features
VidYard doesn’t make pricing information available publicly available on its website. Instead, you can contact them to inquire about pricing and plan options. However, review websites note that the average price of VidYard is approximately $1,500 per month. Also, you’ll want to consider the $2,000 fee required to activate marketing automation with VidYard. Overall, VidYard’s website emphasize video marketing and selling to generate demand and increase customer engagement.
England-based Vzaar is a video hosting service that originally launched in 2007 as a video platform for eBay users. Vzaar was designed as an online bazaar for videos–hence the name Vzaar. Today, Vzaar primary focus are video streaming services for businesses—especially in education, media, publishing, and e-commerce sectors.
It’s important to note here that only the high-end tiers of the Vzaar platform support live streaming.
Vzaar best features
- Developer API for integrations and custom platforms
- Integration with Dropbox for video uploading
- Integration for multi-language subtitles
- Dual-encoding for video on-demand
- Video SEO features
- Custom branding
Vzaar offers four tiers of pricing, ranging from self-service to custom. The basic Self Service plan ($25 per month) includes 250 GB of bandwidth and storage, email support, and video analytics. The Premium plan ($250/month) ups bandwidth and storage to 1 TB each; this plan also adds access to the API, video advertising, and security features.
If you plan to use this streaming solution for video hosting for live streaming as well, you’ll need to choose the Enterprise plan, at $500 per month. Finally, Vzaar offers a custom pricing option for broadcasters needing higher bandwidth or more features.
Founded in Massachusetts in 2006, Wistia provides streaming solutions for video hosting geared for businesses. This platform’s tools focus on driving engagement via video, with features like CTAs. Wistia also includes some interesting features, such as built-in video editing tools. However, this online video platform does not support live streaming.
Wistia best features
- Guaranteed smooth playback
- Video SEO and marketing tools
- Analytics dashboard
- API access
- Security features to control access to content
- Integration with HubSpot for workflow automations
Wistia offers three levels of video hosting plans. The Free plan offers only basic access to the service, much like an unlimited free trial. It allows you to upload a maximum of three videos, and includes Wistia branding on your content.
The Pro plan, at $99 per month, removes this branding and targets professionals improving their websites with video content. It includes support for 10 videos, and it allows you to add as many additional videos as you want for 25 cents/month per video. This plan has no Wistia branding.
Finally, the Advanced plan is aimed at larger viewers. This plan includes integration with marketing CRMs, as well as priority support and a number of other features. Pricing is custom-based and depends on your specific needs.
In this article, we’ve reviewed the basic details about five of the best streaming solutions for video hosting today. We hope it’s helped you to narrow down your choices and decide what features are most important to you. The final decision, of course, depends on your particular business needs and resources. For best results, we highly recommend that you go for a streaming solution for video hosting that also supports live streaming.
Most of the streaming solutions for video hosting offer free trials. Take advantage of this! You can try out several options in order to see which one is the best for your business! Ready to get started? You can take advantage of the DaCast 30-day free trial (no credit card required) by clicking the button below. We’ll have you up and streaming in a matter of minutes!
Any questions, comments, or ideas? Let us knowthe comment section down below! We love to hear from our readers, and we will get back to you. Finally, for regular tips on live streaming in a community of experts, as well as exclusive offers, you’re invited to join our LinkedIn group.
Thanks for reading, and best of luck with your broadcasts!
By Max Wilbert.