Success Story: How Callahan & Associates Are Using Video to Respond to Changing Market Needs

By Elise Furon

4 Min Read

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Elise Furon

Elise is a digital marketer and an SEO expert. In 2019, she obtained the Google Analytics Advanced Certificate and the ClickMinded SEO Specialist Qualification.

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      Callahan & Associates have been providing cutting-edge insight and leadership to credit union industry decision-makers for over 25 years. As such, they believe that co-operation is key for credit unions to be more responsive to the market and member needs. In fact, C&A aims to provide insight into the trends and innovative practices that can move the industry forward as a whole.

      In today’s world, video is critical to this goal. Moreover, webinars and informational video form the backbone of the company’s online content. As Steven Rubin, Online Experience Manager, explains, “The credit union industry overall is experiencing a shift in leadership and shift in technology. Callahan is reformatting our strategy to match. Our overarching goal is to provide media that matches up to our readers’ expectations. Providing quality, dynamic video at all times is crucial to this effort succeeding.

      Given those online video needs and goals, C&A ultimately landed on dacast for their advanced video hosting platform of choice.

      Brightcove didn’t offer us the financial flexibility or customization we were looking for. With dacast, we are able to create a video delivery system on our site that was both beneficial to us as a business as well as consistent and dependable for our users.

      Steven Rubin, Online Experience Manager, Callahan & Associates

      Moving From Brightcove

      Callahan & Associates began their online video journey with Brightcove, another video hosting provider. However, the team was soon disappointed: “Brightcove didn’t offer us the financial flexibility or customization we were looking for. With dacast, we are able to create a video delivery system on our site that was both beneficial to us as a business as well as consistent and dependable for our users” says Rubin.

      Callahan needed to transfer their videos from Brightcove to their new dacast account. As such, the company sought a quick and easy solution to help them do just that. Ruben notes: “We had over 1000 videos stored with Brightcove, which would have been very time-consuming to transfer ourselves. dacast designed a solution that saved us the hassle of downloading and re-uploading into the dacast platform. They took care of it all for us.

      Customer Support

      In particular, the team at Callahan is impressed with the high-quality personal support that dacast offers. According to Rubin, “the team at dacast listened to exactly what we needed and provided us with a plan that worked for us.”

      Customization

      Furthermore, Callahan & Associates appreciate dacast’s customizable video player. Ruben explains, “setting various customizations with the player and playlists offered us good flexibility. It also made embedding the player into our template stress-free.

      Mobile Delivery

      In addition, dacast helps C&A respond to the changing demands of a new generation of Credit Union professionals. According to Rubin, “Credit Union leaders are younger than ever. In fact, many have access to mobile devices that make video much more accessible than in the past. We strive to provide quality, dynamic videos to our readers via our website. Fortunately, dacast certainly meets those requirements.”

      Ease of Use

      Rubin continues, “dacast offers an extremely understandable user interface. This made our transition very smooth. Similarly, familiarizing ourselves with the new platform was seamless. The uploading and encoding speeds are also very fast compared to other services we’ve used in the past.

      Social Sharing

      “As part of our brand awareness strategy, we need to upload videos to various sites and social media platforms. We’ve found this incredibly easy using dacast’s social settings,” Rubin concludes.

      Given that success story, is your business ready make the move to our professional streaming solutions? If so, just click the button below to sign up for our 14-day free trial. No credit card required. We’d love to support your business goals with online video–whatever your industry!

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      author avatar

      Elise Furon

      Elise is a digital marketer and an SEO expert. In 2019, she obtained the Google Analytics Advanced Certificate and the ClickMinded SEO Specialist Qualification.

      Sign up for a 14-Day trial.

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