Category Archives: The video experts blog

OTT Linear Broadcasting: Everything You Need to Know in 2025

OTT Linear Broadcasting_ What TV & Radio Broadcasters Need to Know Image

Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on their connected TV cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are […]

What Is Transcoding and Why Is It Important to Video Streaming?

What Is Transcoding and Why Is It Important to Video Streaming Image

Video has become the dominant form of content on the internet. The latest statistics show that 82.5% of all internet content is video, while the average user spends 88% more time on websites that have videos. Given this, businesses, organizations, and creators are increasingly using video to engage audiences, enhance their brands, and drive exposure. […]

Cloud Transcoding: What It Is and Why It’s Important in 2025

Cloud Transcoding_ What It Is and Why It’s Important Image

The quality of online video streaming plays a massive role in the viewer experience. When streaming quality is compromised, OTT (Over-The-Top) platforms face potential revenue losses of up to 25%. To address this, cloud video encoding and cloud transcoding have emerged as critical processes for broadcasters aiming to deliver high-quality streams efficiently. Cloud transcoding, in […]

The 10 Best Video Storage Solutions for 2025: A Comparison Guide for Professional Broadcasters

With video content continuing to surge across all platforms, how you store and manage that content is just as important as the content itself. In 2025, choosing the wrong video storage solution can result in slow streaming, security vulnerabilities, and lost opportunities. But get it right, and your broadcasting game can reach new heights. The […]

How to Live Stream Outside Successfully: A Step-by-Step Guide [2025 Update]

How to Live Stream Outside Successfully A Step-by-Step Guide

Live streaming outdoors opens up new and exciting possibilities for sharing real-time events and experiences with a global audience. To successfully navigate how to stream outside, there are several key factors to consider. Most importantly, understanding how to live stream outdoors requires a reliable outdoor streaming setup, including robust internet connectivity and durable equipment. To […]