Two recent headlines caught my attention. The first was, “OTT to Overtake Broadcast in Five Years,” which details a report from Level3 Communications finding that streaming media will bypass traditional and cable television before 2020. Over-the-top content is on the rise, and will soon take over the industry. The second headline was a little […]
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This article is aimed at businesses and broadcasters who want to integrate their OVP (Online Video Platform) into pre-existing digital media workflows. Specifically, we’re going to look at developer-friendly application programming interfaces (APIs). A powerful OVP should offer a full-featured API that allows you to create powerful integrations with existing infrastructure, as well as […]
Depending on the industry that you work in, the way that you approach online video will differ. In this article, we’ll discuss the best OTT video services for a variety of businesses and organizations. Specifically, we’re going to look at OTT video for those working in TV and media, schools and universities, religious congregations, sporting […]
Brand awareness refers to the ability of potential customers to recognize and remember a given brand. The gold standard here for decades has been Coca-Cola, which slathers its logo and bottle shape on billboards around the world. This article is about a more modern brand awareness solution: video, specifically OTT streaming. Coke and other […]
Online video is experiencing a revolution. Over the past few years, video delivery over the internet has skyrocketed in popularity. The trend doesn’t seem to be changing. One of the main arenas in which this change is having a substantial impact is in the world of television. Increasingly, online content (often called OTT video) […]