Success Story: How yoopod Launched Its Business with Online Video
yoopod brings award-winning exercise classes to your screen via online video. Training young and old, rookies and veterans, desk-bound and vagabonds, across the globe, the team makes pilates and yoga classes accessible to everyone via online courses.
yoopod: From Concept to Success Story with Online Video
Video is yoopod’s core product. Since its launch in 2012, the business has seen massive growth. Founder Maya Haiman Eilon couldn’t be prouder, noting that “[s]ince launch we have been capitalizing on the massive growth in popularity of streaming content. Our revenue has grown 40-50% year on year and our traffic has been increasing by 62%.”
yoopod offers something for everyone, from five-minute routines you can do at your desk, to hour-long intensives for dedicated practitioners. Most ideally, yoopod subscribers can watch their online videos from anywhere, anytime to become pilates or yoga rockstars on their own time. The company provides specialist classes for breast cancer recovery and pregnancy, to name only a few examples. In fact, yoopod even trains celebs, counting Pippa Middleton and chef Yotam Ottolenghi among their fans.
Haiman Eilon adds: “We have great plans for the future – to grow our membership in the UK and worldwide and expand our content to include a variety of fitness methods. Dacast has proven to be a really good partner for us.“
Why Dacast for online video hosting
As video is yoopod’s main source of revenue, it was vital the team chose the best online video platform to host their classes. Maya explains, “It’s naturally extremely important that we can rely on our video hosting partner. We look for reliability, quality, ease of uploading, good API that will allow us to track usage, good prices and good customer service. Dacast has been growing and developing their product in the same passionate way that we try to grow and develop our business.”
And that’s where Dacast becomes key to their business model.
Our revenue has grown 40-50% year on year and our traffic has been increasing by 62%. We have great plans for the future – to grow our membership in the UK and worldwide and expand our content to include a variety of fitness methods. Dacast has proven to be a really good partner for us.Maya Haiman Eilon yoopod
“The platform has been extremely reliable, which is our number one requirement and very responsive to questions. Knowing that we have a good value, a reliable partner is crucial for yoopod.”
“We also looked at the API and how we could integrate into our site. Our development team found it easy and friendly to integrate into our CMS. They also found it easy to protect the videos, which are only available to our members.”
“When we launched yoopod we researched various providers. We chose Dacast initially because it provided good pricing and structure for a large number of videos with good bandwidth options.”
“The team is always very responsive to our questions. Knowing that we have a good value and a reliable partner is crucial for yoopod.”
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2 thoughts on “Success Story: How yoopod Launched Its Business with Online Video”
Elise, it’s a very nice initiative from Yoopod!! Now people from worldwide can learn Yoga & Pilates in the comfort of their home. I have noticed that the subscription cost is also very less. Now no one has to go to any training institute to learn these fitness programs.
It is! Thanks a lot for your comment!