The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]
Author Archives: Jon Whitehead
Entertainment is moving forward from scripted television and endless commercials. Audiences want to watch real people with bigger-than-life personalities. Live streamers give them what they want. Recent numbers show live streaming now accounts for a 23% of total viewing time globally, the market is estimated to grow to over $3 billion by 2027. With such […]
A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. The market is shifting rapidly: CTV and FAST channels have grown over 40 percent in viewership […]
With the rapid rise of online education, the demand for high-quality remote learning solutions has surged. The online video education market is projected to grow at a 9.1% CAGR by 2026, highlighting the need for reliable and feature-rich platforms. Educators now require seamless, high-quality video streaming and tools to upload and manage pre-recorded lessons, replicate […]
Live camera streaming is only growing in 2025, and it’s become one of the most engaging ways to connect with an audience. Whether you’re hosting an event, sharing behind-the-scenes moments, or broadcasting 24/7 views, live streams bring a level of authenticity that pre-recorded content just can’t match. No surprise that more than half of marketers […]