Author Archives: Jon Whitehead

The Pros and Cons of Using MKV vs. MP4 for Video Streaming

The Pros and Cons of Using MKV vs. MP4 for Video Streaming Image

As a streamer or broadcaster, choosing the wrong video format could cause playback failures across modern browsers, 4K devices, or adaptive streaming systems. As video streaming becomes more complex, picking the correct format for your video content isn’t just a technical detail, but a selection that can directly impact whether your content succeeds or falls […]

Video Bandwidth – A Guide to Streaming Bandwidth Calculations in 2025

Video Bandwidth – A Guide to Streaming Videos Image

Streaming at a professional level may be more accessible than ever, but behind every smooth broadcast is the video bandwidth that’s easy to overlook. As we move through 2025, intelligent bandwidth management is a must, not just to keep streams running, but to optimize quality, cost, and scale across an increasingly complex streaming environment. Today’s […]

From SEO to GEO: How Video Content Drives Visibility and Traffic in the AI Era

From SEO to GEO: How Video Content Drives Visibility and Traffic in the AI Era

Search is going through a major shift. SEO used to mean optimizing for keywords and trying to rank on Google’s results pages. Now, with AI tools like Google’s SGE and ChatGPT, search is starting to look more like a conversation than a list of links. Where once marketers fought for blue links on Google, we’re […]

H.264 Codec – The Definite Guide to Advanced Video Coding (AVC)

Video codecs and compression standards are the backbone of modern streaming, enabling smooth playback of pre-recorded content across a wide range of devices and networks. With numerous codecs available, choosing the right one can significantly impact video quality, streaming efficiency, and compatibility. The H.264 codec, also known as Advanced Video Coding (AVC), remains one of […]

Cloud Video Hosting: What Professional Broadcasters Need to Know in 2025

Cloud Video Hosting_ What Professional Broadcasters Need to Know Image

Each year, more enterprises are migrating their digital infrastructure to the cloud, and video is no exception. As video content becomes increasingly vital for communication, engagement, and monetization, shifting video hosting and streaming to the cloud is a strategic move. With demand for high-quality, on-demand, and live video content at an all-time high, broadcasters are […]