Online video streaming is becoming more and more popular as people “cut the cord” on cable and traditional television. The OTT industry, which provides streaming video solutions like Netflix and Hulu, is doing particularly well since more than 88% of U.S. households subscribe to at least one streaming service.  For any business aiming to get […]

Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. […]

One of the central elements for live streaming is efficient live streaming encoding software (or hardware). This tool is responsible for transcoding video from one format to another. It also allows you to capture video content from a previously selected source such as a webcam, camera, or phone. You can then send this content to […]

As of early 2025, there are approximately 5.79 billion unique mobile subscribers worldwide, representing about 71.6% of the global population. As technology continues to rapidly improve, and as more of the world has access to the internet, mobile technology use and the way we use mobile technology are constantly changing and expanding. These mobile devices are […]

Context-aware encoding is a newer development in the online broadcasting world that is making the streaming process more efficient. This type of encoding is designed to stream with a lower bitrate while maintaining quality, which is a win-win for broadcasters. In this post, we are going to discuss everything broadcasters need to know about context-aware […]