Success Story: How yoopod Launched Its Business with Online Video

yoopod brings award-winning exercise classes to your screen via online video. Training young and old, rookies and veterans, desk-bound and vagabonds, across the globe, the team make pilates and yoga classes accessible to everyone via online courses.

yoopod: From Concept to Success Story with Online Video

Video is yoopod’s core product. Since its launch in 2012, the business has seen massive growth. Founder Maya Haiman Eilon couldn’t be prouder, noting that “[s]ince launch we have been capitalising on the massive growth in popularity of streaming content. Our revenue has grown 40-50% year on year and our traffic has been increasing by 62%.”

yoopod offers something for everyone, from five-minute routines you can do at your desk, to hour-long intensives for dedicated practioners. Most ideally, yoopod subscribers can watch their online videos from anywhere, anytime to become pilates or yoga rockstars on their own time. The company provides specialist classes for breast cancer recovery and pregnancy, to name only a few examples. In fact, yoopod even trains celebs, counting Pippa Middleton and chef Yotam Ottolenghi among their fans.

Haiman Eilon adds: “We have great plans for the future – to grow our membership in the UK and worldwide and expand our content to include a variety of fitness methods. vzaar has proven to be a really good partner for us.

Why vzaar by DaCast for online video hosting

As video is yoopod’s main source of revenue, it was vital the team chose the best online video platform to host their classes. Maya explains, “It’s naturally extremely important that we can rely on our video hosting partner. We look for reliability, quality, ease of uploading, good API that will allow us to track usage, good prices and good customer service. vzaar have been growing and developing their product in the same passionate way that we try to grow and develop our business.”

And that’s where vzaar becomes key to their business model.

Our revenue has grown 40-50% year on year and our traffic has been increasing by 62%. We have great plans for the future – to grow our membership in the UK and worldwide and expand our content to include a variety of fitness methods. vzaar has proven to be a really good partner for us.

Maya Haiman Eilon yoopod
Among other benefits, the following features were key in yoopod’s decision to rely on vzaar to host their video content:
Reliable Video Streaming

“The platform has been extremely reliable, which is our number one requirement and very responsive to questions. Knowing that we have a good value, reliable partner is crucial for yoopod.”

Developer API

We also looked at the API and how we could integrate to our site. Our development team found it easy and friendly to integrate into our CMS. They also found it easy to protect the videos, which are only available to our members.”

Affordable Pricing

“When we launched yoopod we researched various providers. We chose vzaar initially because it provided good pricing and structure for a large amount of videos with good bandwidth options.”

Personal Support

“The team are always very responsive to our questions. Knowing that we have a good value and a reliable partner is crucial for yoopod.”

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2 thoughts on “Success Story: How yoopod Launched Its Business with Online Video

  1. Anna Kendrick says:

    Elise, it’s a very nice initiative from Yoopod!! Now people from worldwide can learn Yoga & Pilates in the comfort of their home. I have noticed that the subscription cost is also very less. Now no one has to go to any training institute to learn these fitness programs.

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