Search Results for: Monetization and Paywall

  2019 has been a major year for the live streaming industry. We’ve seen acquisitions, market shifts, and technological innovations. Every video streaming platform is becoming more capable than ever. At the same time, some of the big players have taken steps to differentiate themselves from the competition This updated article will review some of […]

In February 2019, Brightcove announced that it was acquiring the Ooyala online video platform. This $15 million deal brought together two major players in the OTT solutions and video hosting industry. Now, current customers of the Ooyala online video platform face a bad situation. Brightcove is pulling the plug on Ooyala completely. In fact, Ooyala will […]

  In today’s highly digital world, publishers have a lot on their plates already. Content, marketing, metrics, contracts, monetization–and the list goes on. In recent years, online video has grown explosively. Relatedly, with video streaming rising 72.4% between Q1 2018 and Q1 2019, publishers today have even more to keep track of. As a result, […]

  More and more small and medium businesses (SMBs) are using online video. And for good reason. An online video hosting platform is an incredibly powerful tool for marketing, sales, communication, and more. The statistics readily underscore the importance of video for your businesses. For example, video content makes online purchases 1.6x more likely. Likewise, marketers […]

Still, a relatively new video distribution approach, Over The Top video (OTT) continues to push the big dogs—cable and broadcast TV—towards the fringes. With Netflix an early adopter of this trend, OTT video providers have exploded in numbers in recent years. Amazon, Apple, and dozens of other major companies have explored this approach. For example, […]