The video streaming market is experiencing massive growth. Overall, the video streaming industry is predicted to be worth $70.5 billion by 2021. Within that industry, live streaming is making up the majority of the expected growth over the next few years. In the words of marketing expert Neil Patel, “Live streaming is accessible and beneficial to everyone, and it’s time you started using it.”
Businesses today have a variety of options for incorporating video into their workflow. Some of these video for business models include: OTT video, eLearning, sports, marketing and promoting products and services, video reselling, eCommerce and internal communications. No matter the business sector, video can boost communication, generate leads, strengthen your brand, and increase your profit.
If you’re interested in getting started with online video, you’ve come to the right place. In this ebook, we’ll teach you how to professionally plan and produce video for business. We’ll explore the online video business model, discuss case studies on how to use video for business, and share some tips, tricks, and essential considerations. First, we’ll review some current trends within the video streaming market. In addition, we’ll consider four specific video for business use-cases in more detail.