When it comes to consuming media and entertainment, the people have spoken: cable television is out, and over-the-top content is in. The number of people who used OTT services worldwide reached approximately 5.27 billion in 2025, future projections show this figure continuing to grow rapidly. Audiences want to stream their content and subscribe to streaming platforms […]
Author Archives: Jon Whitehead
RTMP is still the universal ingest standard—paired with HLS/LL-HLS or WebRTC for delivery. Despite all the innovation in streaming technology, Real-Time Messaging Protocol (RTMP) continues to play a critical role in live broadcasting. As the most widely supported ingest protocol, RTMP makes it easy to capture and deliver high-quality streams from virtually any encoder. With […]
In 2026, embedded live video isn’t a nice-to-have—it’s the default expectation. Viewers want to watch events, webinars, worship services, product launches, and sports without being pushed to a third-party platform. Embedding keeps your audience on your pages, supports a branded player experience, and gives you more control over privacy, monetization, and analytics. Audience behavior is […]
To create a high-quality mobile streaming setup, you need the right mobile live streaming equipment, the gear that improves audio clarity, video stability, and reliability when you’re broadcasting on the move. In 2026, you can build a strong portable setup at almost any price point. Smartphones are more capable than ever, and lightweight accessories (mics, […]
Choosing the right video codec for web streaming is one of the fastest ways to improve video quality, reduce buffering, and lower bandwidth costs—without changing your cameras, CDN, or player. In 2026, there isn’t a single “best codec” for every business. The best codec depends on what you’re optimizing for: Maximum reach (every device plays […]