It’s no secret that China is heralded as one of the biggest markets for nearly everything. And it’s no different when it comes to streaming events. In fact, the Chinese live-streaming market is expected to grow from 700 billion Yuan ($103.19 billion) in 2023 to 2,100 billion ($309.57 billion) in 2026. If you have a […]
Author Archives: Jon Whitehead
Professional streaming setups have many moving parts. There the video cameras, online video platforms, and encoders, but there are also many miscellaneous tools used in streaming that are often overlooked. One of these tools is a video capture device. We cover everything you need to know about video capture devices for recording video and live […]
Live-streaming video content today is essential for growth. Brands and businesses everywhere are connecting with their target audiences and providing more value through live-streaming video. Live streaming video content is part and parcel of a great marketing strategy. It enables anyone from anywhere to connect with brands and allows them to build a large audience. […]
Context-aware encoding is a newer development in the online broadcasting world that is making the streaming process more efficient. This type of encoding is designed to stream with a lower bitrate while maintaining quality, which is a win-win for broadcasters. In this post, we are going to discuss everything broadcasters need to know about context-aware […]
Live video streaming is booming like never before. The market continues to grow, creating business opportunities for broadcasters in many industries. And there are more monetization options than ever for those who know how to use them. Table of Contents Why Selling Video Content Makes Sense 3 Video Monetization Models How AI and Technological Advancements Are […]