Author Archives: Kevin Graham

Quality of experience (QoE) is very important for broadcasters as competition grows tighter in the online content creation space. Luckily, video streaming technologies have been rapidly improving to keep up with demand. In fact, studies show that buffering issues have fallen 41% and picture quality has risen 25% year-over-year. Even with these improvements, companies often […]

Cloud video streaming is ideal for most modern marketers that need a straightforward and scalable video hosting infrastructure. With the support of this type of platform, brands can focus on putting out good video content without dealing with a lot of technical challenges. In this post, we’re going to take a look into cloud video […]

For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long. In fact, over half of the viewers will abandon a poor-quality stream in 90 seconds or less. That means one bad stream could be devastating for business. The problem is that most users rely […]

Video has become a critical medium for many brands. Unfortunately, many companies automatically turn to public hosting platforms, like YouTube or Facebook, without considering the possible ramifications of using these types of platforms. These free platforms come with heavy restrictions on rights to published content, monetization, branding, and more. However, private video hosting platforms help […]

Today’s viewers want complete control over their video streaming experience. That’s why many broadcasters are providing video on demand (VOD) streaming content for their audiences. Choosing a VOD software solution, however, can be challenging. Let’s take a closer look at video on demand and how it differs from live streaming. We’ll also cover the key […]

The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]

More enterprises are moving to the cloud each year. With video content becoming so important, it only makes sense to shift their video hosting and streaming to the cloud as well. That’s why we’re taking a deep dive into cloud video hosting and streaming for broadcasters. More specifically, we’ll take a closer look at what […]

As piracy and hacking continue to increase each year, broadcasters should be concerned with securing their video content. That’s because the U.S. Chamber of Commerce estimated $29.2 billion of lost revenue from piracy. Data breaches, unauthorized video sharing, and hacks, therefore, can be a substantial cost for many companies. That’s why protecting video content and […]

When it comes to living streaming, there are a lot of moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern video streaming platform makes it simple to get started, issues can still pop up along […]

Today’s broadcasters face enormous challenges with building scalable video streaming infrastructure. In the midst of the pandemic, video viewership has grown dramatically, and this influx of simultaneous viewers is straining traditional streaming workflows. Cloud streaming infrastructure, however, can offer broadcasters service continuity and provide better Quality of Experience for viewers. That’s why many brands are […]