Author Archives: Kevin Graham

Most consumers expect a sleek website and mobile app design from their favorite brands. Yet many video players are clunky and hinder the web experience. Today’s brands need to use video streaming technologies that automatically adjust to the user’s device to ensure a high Quality of Experience. With this in mind, we’ll cover what responsive […]

The cloud is transforming the way broadcasters operate. In fact, many brands are starting to recognize that all-in-one cloud video platforms for live streaming and video on demand (VOD) are more convenient, scalable, and feature-rich than traditional broadcasting technologies. With this in mind, let’s look at what cloud video platforms are, and the key features […]

Quality of Experience is top of mind for today’s brands, and video streaming technologies have been rapidly improving to keep up with demand. In fact, studies show that buffering issues have fallen 41% and picture quality has risen 25% year-over-year. Even so, companies still need to make a tradeoff between video quality and performance often, […]

Cloud video streaming is ideal for most modern marketers that need a straightforward and scalable video infrastructure. That way, brands can focus on putting out good video content without dealing with a lot of technical challenges. Let’s take a deep dive into cloud video streaming and the most important features to look for in video […]

Today’s viewers want complete control over their video streaming experience. That’s why many broadcasters are providing video on demand (VOD) streaming content for their audiences. Choosing a video on demand software solution, however, can be challenging. Let’s take a closer look at video on demand and how it differs from live streaming. We’ll also cover […]

More enterprises are moving to the cloud each year. With video content becoming so important, it only makes sense to shift their video hosting and streaming to the cloud as well. That’s why we’re taking a deep dive into cloud video hosting and streaming for broadcasters. More specifically, we’ll take a closer look at what […]

Video has become critical for most brands, yet many relinquish control of their content to public hosting platforms. Only private video hosting can ensure today’s broadcasters get the most out of their content. We’ll take a closer like at online video hosting and why private hosting matters for broadcasters. You’ll also learn the key features […]

As piracy and hacking continue to increase each year, broadcasters should be concerned with securing their video content. That’s because the U.S. Chamber of Commerce estimated $29.2 billion of lost revenue from piracy in 2019. Data breaches, unauthorized video sharing, and hacks, therefore, can be a substantial cost for many companies. That’s why protecting video […]

For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long. In fact, over half of viewers will abandon a poor quality stream in 90 seconds or less. That means one bad stream could be devastating for business. The problem is that most users rely […]

When it comes to live streaming, there are a lot of moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern video streaming platform makes it simple to get started, issues can still pop up along […]