Author Archives: Kevin Graham

For most broadcasters, the user experience they provide is crucial because most viewers won’t deal with a poor stream for long. In fact, over half of viewers will abandon a poor quality stream in 90 seconds or less. That means one bad stream could be devastating for business. The problem is that most users rely […]

When it comes to live streaming, there are a lot of moving parts. Broadcasters need a workflow for filming the live event, encoding or transcoding the files, delivering the video to users, and allowing playback by viewers. While a modern video streaming platform makes it simple to get started, issues can still pop up along […]

Video viewership has been exploding over the past few years. Moreover, the multitude of devices being used to stream is also growing rapidly. That means it’s more complicated than ever to offer a seamless user experience. Since a video player is the most tangible part of the video streaming process, it only makes sense to […]

While 51% of marketing professionals worldwide see video content as having the best ROI, broadcasters are still looking for ways to maximize the results of live streaming events. It can be costly to produce videos, so it makes sense to keep a recording of these broadcasts for further monetization.  The question is: Can a live […]