Immersive Video: Everything You Should Know About VR Videos in 2023
Immersive video is a hot topic as it’s poised to revolutionise many industries and become a part of our everyday lives. The immersive experience already offered is becoming increasingly user-friendly and accessible. It’s only a matter of time before businesses and organizations are using immersive videos to captivate and reach wider audiences than ever.
Immersive videos in the form of VR, graphics and video content online is changing the viewer experience. People increasingly search for an immersive experience provided by immersive video content. Therefore, it’s likely only a matter of time before immersive video becomes mainstream.
In this article, we’re going to cover the basics of precisely what immersive video is. We’ll cover the different aspects such as the VR and the VR experience. Furthermore, we’ll delve into the industry shifts that are making this technology increasingly valuable. Moreover, we’ll distil some specific immersive video use-cases before we conclude with five tips for creating a truly immersive experience with enaging immersive video content.
- What is Immersive Video?
- What is Virtual Reality (VR)?
- What is the Difference Between Immersive Video and 360 Video?
- Recent Shifts in the VR Industry
- How Businesses are Using Immersive Video in 2023
- 5 Tips for Creating Engaging Immersive Videos
- Final Thoughts
What is Immersive Video?
Immersive video, which is often used with virtual reality (VR) technology, is a type of video content that is designed to make viewers feel like they are inside the video. The idea is to give viewers a lifelike perspective. VR headsets are often used to deliver immersive video content. Users can put the goggle-like gear on to experience the simulation.
Some VR experiences are more interactive than others in the sense that users are able to interact with things in the virtual realm as opposed to simply being an observer.
Since the virtual reality experiences that allow for active participation require more advanced development, we’re going to focus on the use of immersive video and VR technology that brings viewers into the virtual realm as observers throughout this post.
Immersive videos can be uploaded to streaming platforms like standard videos. What makes it immersive is mostly the filming style and the technology that is used to access it.
What is Virtual Reality (VR)?
Virtual reality is an innovative technology that is becoming more popular.
Virtual reality (VR) refers to technology that creates a simulation of an experience. This experience could be totally fictional or depictive of a reality that is slightly different than your current situation.
This technology has been around since the middle of the 20th century, but it has rapidly developed in recent years, consumers have interacted with VR in amusement park rides and simulations for years, but it is becoming more accessible to people in their own homes or other casual settings.
An example of VR in action is Google Maps Street View. It allows users to check out a location with a 360-degree view. This was launched back in 2007 and is really quite basic compared to today’s uses of the technology.
VR streaming technology can be used to watch video content, play video games, work out, and more.
What is the Difference Between Immersive Video and 360 Video?
VR and 360 video are very similar, but they are not one and the same.
Although the terms “360 video” and “immersive video” are often used interchangeably, the two technologies are a little bit different. 360 video allows users to navigate within the virtual environment to get a 360-degree view. They can see what is above, below, and all around them, depending on how they move.
Immersive video alone, on the other hand, does not necessarily give viewers the ability to actively participate.
360 video is useful, but it can be a bit more difficult to produce than a simple immersive video.
Recent Shifts in the VR Industry
Up until recently, virtual reality sets were relatively expensive.
The first consumer-grade virtual reality set was the , which was launched in 2016. This product went for nearly $1000. At the end of 2020, Oculus, which is owned by Facebook, released the , which is a more advanced virtual reality headset that is going for only $299.
The VIVE SteamVR required a connection to a powerful computer and a bulky setup that required mounted sensors. The Quest 2, which is about a third of the price, requires a simple headset and two handheld controllers. Furthermore, the Quest 2 has much better graphics, has more power, and is totally wireless.
The wireless setup and lower price point make this technology more accessible than ever. Consumers can easily get a set for personal use. Businesses can easily invest in a set to use for sales pitches, meetings, and more. Since the Quest 2 is wireless, it is easier to do product demonstrations outside of the showroom.
Recently, Apple have finally unveiled their entry into the VR market. The Apple Vision Pro is the company’s first step into the VR space, due to be released in 2024. Retailing at $3,499, the Vision Pro promises to seamlessly blend digital content with physical space.
Through navigation using your eyes, hands and voice, the Vision Pro will allow you to control your environment in new ways. You’ll be able to use apps live in your living spaces, freeing yourself from your normal desktop and office set-up. And watching movies is poised to be an immersive experience like you’ve never witnessed. What’s more, the Apple Vision Pro will be built on Apple’s first spatial operating system, built on the back of their successful Apple OS.
We’ll be keeping up-to-date with Apple’s VR venture as new updates unfold and an official release date is announced.
How Businesses are Using Immersive Video in 2023
VR and immersive video are welcomed enhancements to the professional world.
There are several different uses for immersive video in the business world, and as this technology develops, the possibilities are constantly expanding. There is so much room for creativity.
Let’s take a look at a few of the main uses for immersive video in business.
Immersive video is been major for sales for both B2B and B2C businesses. It gives buyers the ability to experience a lifelike demonstration of a digital rendering, even if the product is difficult to bring to a showroom or is still in the development or prototype phase
Some particular industries that have been using immersive video are auto and real estate. With auto sales, buyers can get a feel of a vehicle without taking it for a real test drive. This can be good for car dealerships since it minimizes the obvious implications that could come with having people take cars out on the open road.
With real estate, on the other hand, potential buyers can tour houses without having to travel between them. That way they can several to narrow down their list of the ones that they’d like to go see in person. This saves time for both buyers and realtors, and it is also safer in
Immersive video takes video content marketing to the next level. It includes all of the benefits of regular video content and amps it up to a higher degree.
By using immersive video, you can pull your audience in and give them a viewing experience that feels more hands-on and engaging.
Although online shopping has been popular for several years, COVID-related lockdowns have forced many people to shop online whether they liked it or not.
The hesitation that some people have with shopping online is the fact that the pictures do not always give a clear image of how the products look in real life. This is especially true for clothing items that people would prefer to try on to get a better idea of the fit.
Retailers are beginning to use a mix of VR and augmented reality (AR) to better present their products to consumers that are shopping on the internet, which enhances the online shopping experience.
Since COVID-19 began to spread across the world, virtual events have become more popular than ever. Since many events that are typically held in person are being live streamed, coordinators can encourage remote attendees to tune in with a VR set to make it feel like they are really there.
Tourism and Hospitality
Some luxury resorts allow guests to do virtual walkthroughs of their properties before they decide to book. This is particularly useful for guests that are booking these venues for destination events, like weddings, retirement parties, retreats, and the like.
Since many businesses, especially in the tourism and hospitality industry, have had to halt tours and excursions because of the pandemic, they have been forced to get creative with digital offerings to keep their businesses afloat.
These businesses are using immersive video to create adventures and activities that “tourists” can experience from their own homes. Some examples include jungle tours, landmark exploration, underwater adventures, and more. Nasa, Netlfix, and National Geographics have all participated in this trend over the past few months.
5 Tips for Creating Engaging Immersive Videos
Create an engaging immersive video to enhance the quality of the final product.
Immersive video can be very engaging when done right. Let’s take a look at a few tips for ensuring that your immersive videos come out as well as possible.
1. Use a 360 Camera
One of the most basic components of creating an immersive video is using a 360 camera that captures a wider angle.
There are some reliable 360 cameras from GoPro, VUZE, Garmin, Ricoh, and Insta 360.
2. Create a Storyline
Depending on the purpose of your immersive video, it is a good idea to incorporate a storyline. This is not to say that you need to create a script or narrate every move, but your content should be displayed in a way that feels meaningful.
With immersive video, the viewer isn’t necessarily able to control movement throughout the scene, so you’re going to have to do it for them.
For example, if your video involves exploring a landmark, you’re not going to want to simply walk in a circle around the subject. Think of how a tourist would approach it in real life. They’d likely step back for a full view, get close to example details or plaques. They may even grab a brochure about the place.
Create the story around the experience that you’re trying to create for the viewer.
3. Be Strategic with Point of View
As you film your immersive video, you have to be very strategic with your point of view (POV). Since the goal is for viewers to feel like they are in the scene, it is a good idea to record at eye level, which would create a first-person POV.
Either a head mount or chest point can help you achieve this. A neck camera or glasses with a built-in camera would work, as well.
4. Incorporate Lifelike Movement
Although you want to keep the camera relatively steady to avoid shakiness in your end result, it is a good idea to incorporate some natural movements that will make the video more lifelike. For example, a little bit of sway as you walk will make it feel real. Also, reaching out to touch or adjust things with your hands will make it feel more “real,” as well.
5. Add Unexpected Turns
Since many immersive videos are structured as a walkthrough or involve some other sort of “journey,” adding unexpected turns can make it more lifelike.
Let’s say that you are walking through a city. It’s not likely that you’ll walk perfectly straight and keep your head looking directly ahead the entire time. Naturally, you’re going to see what’s going on around you. You may move to the side to dodge a person coming your way.
Incorporate these turns and pivots as you record your content.
The opportunities and prospects that immersive videos provide organizations is vast. With virtual reality particularly becoming more accessible, any platform that can enhance the viewer experience with integrated VR graphics and videos are likely to be highly successful.
We believe this technology will continue to adapt to the markets and to viewer preferences and create even more possibilities in for professional online videos.
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Emily is a strategic content writer and story teller. She specializes in helping businesses create blog content that connects with their audience.