Category Archives: The video experts blog

A survey of marketers conducted by the Content Marketing Institute found that a massive 71% of B2B organizations use video as a documented part of their content marketing strategy. Further, 57% of them use webinars and online events for marketing regularly.  Why? Because they know the potential of video. Video is one of the most […]

The influence, use and growth of video-on-demand have been explosive. With billions of people hooked up to the internet, video streaming is booming. In light of this, many businesses are taking advantage. The savviest businesses, whether they be in technology, fitness, marketing or anything else, are monetizing their video-on-demand content. It makes complete sense, then, […]

There is a wide array of factors to consider when choosing the right streaming solution for your professional streaming needs, but have you considered the importance of live streaming API? When it comes to broadcasting a live video stream, your first priority should be to reduce latency and provide a great experience to your viewers. […]

As the business world becomes increasingly digital, video content becomes a vital tool for connecting with customers, training employees, and sharing information. But with the rise of high-definition and ultra-high-definition video, the technology to deliver it needs to evolve. That’s where HEVC (High-Efficiency Video Coding), also known as H.265, comes in. This cutting-edge codec allows […]

Nobody wants slow, stuttering, lagging video streaming – especially in this day and age. On the contrary: everyone wants a fast, smooth, and perfectly synced video streaming experience. The difference between having constant buffering issues and buttery smooth video streaming comes down to one word: latency. Online video streaming, whether it be live streaming, OTT […]