Category Archives: The video experts blog

Streaming is an innovative way to connect with your audience, especially as video is one of the most effective, preferred mediums for online consumers. Streaming can seem difficult, with many associated technicalities to consider. It’s rarely as straightforward as configuring a stream and hoping for the best, so it’s important to understand different video formats […]

During the 2020 pandemic, while most of the world went into lockdown, streaming services saw record numbers regarding new subscribers and hours watched. According to Nielsen research, streaming went up nearly 100%. The surge in streaming forced all major streaming platforms to agree on limiting their video content to 480p to preserve internet bandwidth for […]

Streaming has become a popular convention across multiple platforms. It’s a great way to present visual information that educates, informs, and entertains. Streaming has emerged as a fantastic online medium because it’s scalable and users can capitalise on the increased network bandwidth they have access to. Live streaming is more commonplace than ever before, where […]

Releasing video content for public consumption is a fantastic way to gain business exposure. Consumers are always looking for information to inform their purchases, and Google will rank your business higher on the results pages if you enhance the user experience. If you’re looking to reach a wider audience and engage visitors with useful content, […]

The terms “transcoding” and “encoding” are thrown around regularly when it comes to online cloud video streaming. Both of these processes are very important to make live streaming possible and to maintain the video quality on both live and on-demand content. The terms are not the same though, and it is important to understand the […]