In 2025, many broadcasters rely on free and social platforms like YouTube, Facebook, TikTok, and Twitch as their primary home for live and on-demand content. They offer massive reach and zero upfront cost – but also opaque rules, aggressive AI moderation, and ranking systems you don’t control. Your stream might be technically “live,” yet quietly […]
Search Results for: Monetization and Paywall
The balance of power in television has tipped. This past May, U.S. viewers spent 44.8% of their TV time on streaming platforms, nudging past the combined total of cable and broadcast for the first time. And it wasn’t a one-month blip – through July and August 2025, streaming’s share held steady at about 46-47%, making […]
A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. The market is shifting rapidly: CTV and FAST channels have grown over 40 percent in viewership […]
Live camera streaming is only growing in 2025, and it’s become one of the most engaging ways to connect with an audience. Whether you’re hosting an event, sharing behind-the-scenes moments, or broadcasting 24/7 views, live streams bring a level of authenticity that pre-recorded content just can’t match. No surprise that more than half of marketers […]
In 2025, successful OTT streaming is shaped by four priorities: monetization models, latency targets, app reach, and security. Broadcasters are balancing AVOD, SVOD, TVOD, and FAST for revenue, aiming for sub-10 second latency in live sports, expanding distribution across Roku, Fire TV, and smart TVs, and protecting content with multi-DRM and watermarking. Over-the-top (OTT) technology […]