Brand awareness refers to the ability of potential customers to recognize and remember a given brand. The gold standard here for decades has been Coca-Cola, which slathers its logo and bottle shape on billboards around the world. This article is about a more modern brand awareness solution: video, specifically OTT streaming. Coke and other […]
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Online video is experiencing a revolution. Over the past few years, video delivery over the internet has skyrocketed in popularity. The trend doesn’t seem to be changing. One of the main arenas in which this change is having a substantial impact is in the world of television. Increasingly, online content (often called OTT video) […]
Here at Dacast, we provide professional broadcasters with an easy to use online video platform combining top tier CDN streaming and a set of valuable integrated features that take the pain out of online video for businesses big and small. Our goal is to give you a cloud based infrastructure that let’s you get the most […]
Check it out! On September 2nd, Dacast CEO Stephan Roulland was interviewed (via live streaming, of course) on the PTZOptics Live weekly show. Stephan and PTZOptics Chief Streaming Officer Paul Richards discussed the Dacast platform and the state of live streaming in general. Topics covered include: Basic overview of the Dacast live streaming and […]
Hosting a successful event is a challenge. I know that intimately. I’ve organized events at which only one person showed up. Literally, just a single person. Talk about embarrassing! However, I’ve also organized events that had 1000 people in the audience, and thousands more joining in from afar. So what made the former example […]