Do you know which CDN (content delivery network) your online video platform (OVP) uses? If not, we recommend giving this topic some thorough consideration! Why? A CDN network can affect every performance indicator for online video operations.
In this article, we’ll examine the impacts of CDN network choice on performance. We’ll also consider which live streaming CDNs are best for optimal video delivery performance. Finally, we’ll provide a list of some of the top-tier CDN networks available today, including the CDN that we use here at DaCast for live video streaming.
Let’s begin with some background and context as to the role and importance of CDNs for successful online video streaming.
Delivery: the central challenge of live streams
The average internet speed is trending up, and mobile networks are faster than ever. Despite this, delivery is still the central challenge for live streaming and online video. Major live events have continued to be plagued by stream failure and other delivery issues.
Streamers of Super Bowl 51 also encountered some widespread and significant problems to name only one concrete example.
This example and others illustrate the delivery challenges of live streaming in a globally-connected world. To a lesser extent, the same problems also occur with video-on-demand (VOD). Video, and especially live video, is a bandwidth-intensive, technically-intensive process. Therefore, it is worth diving into the topic of the CDN network, how such systems work, and crucially, how to know if the CDN that your OVP uses is up to the task of live streaming a demanding event.
Introduction to the CDN network
Before we move further, let’s define some critical terms. First up is the focal term of this article: CDN network. The term CDN stands for “Content Delivery Network.” A CDN is, first and foremost, a network of computer servers. The job of a server is to “serve” (deliver) data to users.
Whenever you visit a website, watch a video, or take any action on the internet, a server is involved. Your computer sends a request to the server, which in turn delivers the content to you.
A CDN network is made up of dozens, hundreds, or even thousands of servers located around the world. This design means that any internet user is physically closer to some servers than others. A CDN network will automatically link viewers to the closest, fastest available server. This reduces problems with buffering and lagging.
Additionally, a CDN network protects against common failures. Since there are so many nodes, the system is highly redundant. Even a hardware failure usually results in minimal or no disruption to service.
The basics of choosing an OVP
Video is a very powerful tool for communication. We live in a visual world, and young people especially are the online video generation. Nowadays, any business or organization wanting to take advantage of this has to come up with a method for hosting and delivering video content.
Many turn to free live streaming solutions such as YouTube Live or Facebook Live. However, as free, B2C (business-to-consumer) networks, these have some major drawbacks compared to dedicated, professional B2B (business-to-business) platforms (e.g., DaCast, Livestream, etc.). For example, every YouTube video contains the YouTube logo and links to their website. This lack of a white-label service is a drawback for many professional users who prefer a clean look.
Additional drawbacks of YouTube and Facebook include:
- Indiscriminate advertising, which can distract from your message
- Often blocked in schools, workplaces, and universities
- Advanced features, such as monetization, are missing or limited
More discerning professional users will generally want (and need) to use a professional OVP. A professional OVP differs from a free platform in a number of key ways, including:
Advertising – a professional OVP won’t include any advertising, except that which you choose to include.
Branding – a professional OVP will allow you to insert your own branding. This is often called a “white-label” service.
Monetization – a professional OVP may contain features to help you monetize your over-the-top video via pay-per-view, advertising, or subscriptions.
Management – a professional OVP should include a powerful yet easy-to-use management console or dashboard for organizing content.
Integration – a professional OVP should provide APIs (Application Programming Interfaces) that allow you to integrate with existing workflows and create new apps easily.
CDN – finally, a professional OVP should use a high-performance CDN network. We’ll explore what that means in more detail now.
Why your CDN network matters
Different CDNs provide different features and levels of performance. They are also optimized for different forms of content. For example, some CDNs focus on images, others on video content, others on downloads. Still other will deliver all types of content.
So how do these differences between CDNs play out?
Point of Presence (POP)
One example of a CDN network factor to consider is what’s called “point of presence,” or POP. POP refers to the geographical distribution of the servers used by a given OVP network. The closer servers are located to viewers, the better your stream will perform. In short, more POP yields a more effective CDN.
That’s why we recommended looking for a CDN network with a large and widely distributed POP. If your audience is concentrated in certain countries or regions, look for a CDN with plenty of servers nearby.
Speed and Latency
When it comes to live streaming, speed is always a concern. However, it’s difficult to compare one CDN to another on a pure-speed (or latency) basis. Besides this, the internet speed of the broadcaster and the viewers is often more important.
Instead, we recommend looking at the speed with which a CDN can operate. One measure of this is the provisioning of new live channels. For example, our own OVP, DaCast, works with Akamai—the largest and one of the most respected CDNs in the world.
This partnership allows us to provide all DaCast users with unlimited streaming channels. Broadcasters with DaCast can create a new channel and begin streaming instantly. Many other OVP / CDN partnerships are only able to offer one of a few live channels. On top of this, new channels must be requested days or weeks in advance.
CDNs distribute load across a wide variety of servers. In the event that your main website goes down, content can still be accessible via the CDN network.
For live streamers, this manifests via the “backup URL.” This Akamai URL means that your stream will fall-back on a secondary stream if failures occur. This minimizes disruption for viewers.
Most CDNs are highly reliable. However, sometimes problems can arise. In this case, it’s worth looking into customer support available. Most often, you’ll be contacting customer support at your OVP, rather than at the CDN.
A CDN network can greatly enhance security features for your video streams.
This distributed network has a secondary benefit. The broad surface area provided by spreading content across the network can mitigate common hacking attacks such as DDoS (Distributed Denial of Service).
On top of this, top-tier, global CDNs like Akamai are constantly researching, mitigating, and responding to emerging security threats.
Of course, cost is always a factor in business decisions. A CDN allows you to gain access to a scalable system to meet any major spike in demand for your content. If you built your own servers, you’d need to vastly overbuild in order to meet peak demand. A CDN is a smart alternative in terms of features and budget.
Some CDNs deliver better price-to-performance ratios. Additionally, working with a company like DaCast gives you access to a powerful top-tier CDN at a very competitive price. The alternative—seeking a contract directly—would have significant pricing barriers.
Which CDN does your OVP use?
Anyone who is involved or getting involved in live streaming or online video should research content delivery networks. Learn about the difference between various platforms, and how various OVPs use CDNs. This will help you make a better informed decision about which platform to use.
It’s also important to know that many OVPs don’t include a CDN by default, like DaCast does. Instead, adding CDN delivery is an additional payment option. You can use an external CDN service, however this adds more expense and the hassle of managing multiple service contracts.
Here is a list of the CDNs used by a few popular video streaming platforms:
|Brightcove||Internal CDN / Bring Your Own|
|Kaltura||Internal CDN / Bring Your Own|
CDN networks are an important topic to understand for anyone in the video industry. We hope that this article has educated you about how CDNs work and why they are important. Do you know which CDN your OVP uses? If not, now’s the time to learn!
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Thanks for reading, and as always—best of luck with your live streams.
By Max Wilbert.