Search Results for: VOD

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know Image

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

Choosing an OTT Tool for Enterprise Video Content Management

How to Choose an OTT Platform for Enterprise Video Content Management Image

Thanks to the internet, the modern media industry is exploding. People are watching more videos than ever before. Traditional broadcast TV is declining. And smartphones, connected TV, and browser-based viewing are booming. To serve this need, businesses are increasingly investing in online video. And to deliver that video, OTT businesses need rock-solid enterprise video content […]

Live Video SEO: What Digital Marketers Need to Know in 2024

Live Video SEO_ What Digital Marketers & Broadcasters Need to Know Image

Marketers have become more creative as the world has grown more digital. Live video marketing and SEO are currently two of the top content marketing strategies.  Interestingly enough, the two are being used in unison to create a marketing beast that reaches warm audiences and builds profitable connections.  In this post, we’re going to discuss […]

How Much Does It Cost to Start an OTT Platform in 2024?

How Much Does It Cost to Start an OTT Platform Image

Content streaming services and online video content live streaming continue to grow. As more people have streaming access and live stream their favourite content, businesses are looking for ways to increase their leverage. One method of doing this is by developing their own over-the-top (OTT) platform. With OTT platforms, they can distribute and monetize their […]

OTT Content Management Systems: What You Need to Know About Video CMS in 2024

OTT Content Management Systems_ What You Need to Know About Video CMS Image

Today, OTT content management systems (CMSs) are to TV and cable what search engines are to libraries. This massive shift in technological advancement has made it easier for broadcasters and viewers. On the viewers’ side, OTT (over-the-top) platforms give them more control and options over what they watch and how. For example, with an OTT […]