In 2025, professional video hosting is no longer optional. Rather, it’s essential for businesses that want to engage audiences effectively. Online video dominates digital consumption, driving more traffic, higher engagement, and stronger conversions than text-based content. From education and corporate training to sports coverage and OTT streaming, companies rely on high-quality video to connect with […]
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Video content remains one of the most effective ways for brands to engage audiences, and in 2025, its role has only grown. Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts dominate viewer attention, while interactive and shoppable content allows brands to turn engagement into measurable actions. AI tools now make it possible […]
We’ve all heard “Video Killed the Radio Star” by The Buggles, right? With 66% of B2B audiences now preferring to watch a short video over reading text, it turns out that sentiment is true in more than just entertainment media. Video content is no longer just an optional add-on that’s nice to have during a […]
Video technology in 2025 is moving faster than ever, driven by AI-assisted encoding, low latency formats, and next-generation codecs like AV1 and VVC. Today, online video accounts for more than 82% of global internet traffic, with audiences expecting flawless playback on any device. At the center of this evolution is video encoding, a process that […]
As a streamer or broadcaster, choosing the wrong video format could cause playback failures across modern browsers, 4K devices, or adaptive streaming systems. As video streaming becomes more complex, picking the correct format for your video content isn’t just a technical detail, but a selection that can directly impact whether your content succeeds or falls […]