In today’s digital world, online education is booming. The eLearning market is poised to grow to $325.10 billion by 2025. Within this market, video hosting for online courses is a key sector.
Given this trend, have you considered providing eLearning courses for fitness training, medical education, financial coaching, college courses, or anything else? If you’ve held off, now is the time to join this industry.
For example, a yoga teacher can only provide a set number of classes to a set number of students at a studio. By delivering these yoga sessions online, however, it’s possible to reach thousands or millions of viewers. With a dedicated platform for video hosting for online courses, users can also add a subscription model to the mix. As a result, a single online yoga session can become an ongoing revenue generator.
In this article, we’ll explore the eLearning video market and video hosting for online courses in particular. To get you up to speed, we’ll discuss key platform features for video hosting for online courses. In addition, we’ll review and compare the best video hosting platforms for eLearning contexts.
Table of Contents
- An Exploding Market: Online Educational Video
- Key Platform Features for Video Hosting for Online Courses
- The 4 Best Platforms for Video Hosting for Online Courses
An Exploding Market: Online Educational Video
As we mentioned above, the market for online video-based education is growing rapidly. And with good reason! In recent years, many studies have shown that video use in education can be “highly effective.“
We can see this data play out in schools, for example. As an article in The Journal explains, “video is becoming as ubiquitous in classrooms as laminated periodic tables and whiteboards.”
However, educational video doesn’t only belong in the classroom. In fact, there are many broad benefits of video eLearning in various contexts. According to scientific research by Education Videos, the benefits of using online video for education include:
- enhanced “comprehension and retention of information”
- support for “multi-modal” learning
- accessibility to multiple learning preferences
- support for students in understanding complex information
- developing digital literacies
- distance learning
Key Platform Features for Video Hosting for Online Courses
Now, let’s shift gears and take a look at some of the essential platform features for video hosting for online courses.
First, there are a number of ways to host and share your online course content. As you may know, opting for a social video platform, such as YouTube, is common for new broadcasters. However, these free, consumer-grade platforms bring many significant disadvantages.
Overall, these platforms lack the features and control that the majority of eLearning businesses require. Specifically, free platforms insert 3rd-party branding and ads onto your content and are among the most-blocked websites in the world. Furthermore, these social platforms don’t include 24/7 tech support for when issues arise–which they will! For businesses seeking deliver secure high quality playback to a broad audience, free social platforms simply won’t cut it.
Why choose a professional platform for video hosting for online courses
For greater control, customization features and support, a professional platform is the best option for video hosting for online courses. Of course, each online video platform offers different features and capabilities. In short, no two OVPs are created equally. As a result, the process of choosing the right streaming solutions for your business can be difficult and time-consuming.
Luckily we’ve done the hard work for you by identifying and putting together a list of considerations eLearning businesses should take note of when comparing different video platforms. Having worked with hundreds of eLearning businesses over the years, we have a pretty good idea of what elements are most important to ensuring video success.
With that in mind, let’s review 6 key elements to consider when choosing an OVP:
Whether your business has 100 or 1,000 videos, the right platform should make it easy and straightforward to manage that video content. A pro online video platform should enable easy categorization and organization in a familiar and intuitive way. Likewise, choose a video hosting platform that is easy to set up and customize to your needs.
Takeaway: not all streaming solutions offer platform simplicity, so take the time to compare before making a decision.
When it comes to streaming video, technical issues are a fact of life. So when an issue does arise, you want to feel confident that your chosen video hosting platform will support you in real-time. You don’t have time to wait days for email responses or crawl through support forums. Instead, you need a video streaming solution with 24/7 support.
Takeaway: seek a platform with access to a personal account manager and 24/7 customer support.
Your video content is valuable. Revenues from premium online courses depend on the number of paying subscribers. As as result, a solid security mechanism for your educational videos is a necessity. Without security features, your valuable content is left vulnerable to unauthorized access, piracy and illegal downloads.
Of course, each platform provides different security options that may or may not fit your needs. For example, some common security measures include: domain control, encrypted streaming, password protection, watermarking, and video scheduling.
Takeaway: choose a professional OVP that offers functional security features to protect your video content.
4. Robust Delivery Infrastructure
A CDN (content delivery network) is another important component of video hosting for online courses. In essence, a CDN refers to a geographically distributed group of servers that work together to provide fast delivery of internet content. Ideally, a platform should have servers around the world. That way, your videos stream from whichever server is closest to each viewer’s device. A top-tier, global CDN ensures that your content reaches viewers at the highest possible speed and video quality.
If you’re trying to reach viewers in China, the Great Firewall can make delivering video streams particularly challenging. To effectively deliver video into China, websites need to be licensed and all content has to adhere to Chinese regulations. As a result, working with a video hosting platform with existing relationships with Chinese agencies and authorities, as well as deep knowledge of the country’s unique rules, is essential to both understand and comply with the government regulations.
Takeaway: Look for a video hosting platform with top-tier CDN access for reliable, global content delivery.
5. Video API
Last but not least, let’s consider the role of a video API when comparing platforms for video hosting for online courses. Let’s say you’re trying to create a new course. First, you have to set up that course in your CMS (Content Management System). Then, you head to your preferred video platform to upload your content and customize settings. Finally, you return to your CMS to add that video into the course. Now, imagine doing this for 10 new courses, each with 20 videos.
It sounds complicated, right? Well, the good news is that there is a better approach! When carrying out your video platform comparison, check for a robust API that allows you to incorporate the platform directly into your existing systems.
Takeaway: a functional video API can eliminate the need for staff to learn how to use a new product or switch up their workflow.
The 4 Best Platforms for Video Hosting for Online Courses
Now that we’ve looked at features, we’re ready to look at video platforms. Specifically, we’ll rate these platforms based on their features around video hosting for online courses. Let’s jump right in!
Pricing involves a license model based on the number of users, starting at 500 users and increasing from there.
There are a few downsides to Panopto. Most notably, the platform is quite complex to use. It also offers only limited security options.
Panopto is feature-rich, but it is not very simple. The platform is definitely aimed at large organizations, and it shows in its complexity. One review notes that it’s “not for the technically challenged.”
Includes robust tech support on all plans.
Panopto includes password protection, encrypted delivery, and a number of other security features.
Uses the Amazon CloudFront and Akamai CDNs. Wide availability and rapid speeds, but no in-China presence.
Includes a robust API on all plans.
Next up, let’s take a look at Vimeo. The Vimeo platform offers robust video hosting but generally focuses on creatives, rather than on the educational or eLearning market.
However, there are a few drawbacks to the Vimeo platform. For example, this video hosting for online courses platform offers limited security options. In addition, Vimeo restricts API to custom users. Some reviews state that the platform doesn’t feel ready for business use.
In terms of pricing, many professional-grade features are only available with a custom-priced Vimeo OTT solution. For example, these higher-cost features include subscription monetization, API access, large-scale live streaming, premium support and high-volume storage.
The platform is simple and easy-to-use.
Overall, Vimeo support isn’t great. The platform’s very large user-base makes it hard to offer real-time customer support. In fact, Vimeo only offers real-time support to premium users during Eastern Time business hours.
Vimeo includes basic security tools like password protection, domain fencing, and private links. However, some advanced security features are absent.
The Vimeo platform uses a combination of CDNs including Fastly, Akamai, and CloudFront to deliver content. However, the platform is completely blocked in China.
Vimeo does offer an API, but access is only available on highly-priced custom plans. As a result, Plus, Pro, Business, or Premium plan users have no API access.
Next, let’s review the Kaltura platform in terms of video hosting for online courses. Kaltura is a complex, feature-rich platform designed for customization. The Kaltura customer base includes large enterprise businesses, media companies, and universities.
Kaltura has two major drawbacks. First, the complexity of the system makes it complicated and sometimes hard to use. And second, Kaltura’s tech support options aren’t ideal.
Kaltura is highly complex, with many different features and elements. Additionally, pricing is complex and determined by a multitude of factors. Users report that the UX is not very good, and that it can be hard to find the right options. All-in-all, note that Kaltura is not a simple platform.
Kaltura uses a ticket-based support system, with no live help options available.
Kaltura offers various security features. These include IP restrictions, country-based restrictions, domain restrictions, and more.
The Kaltura platform uses a bundled CDN solution with service from a variety of hosts. However, it is completely blocked in China.
API access is available throughout the Kaltura platform and is one of the strengths of the system.
Finally, let’s look at the DaCas advanced video hosting platform: vzaar. Overall, vzaar compares favorably to the three OVPs above, in terms of both features and price. Plus, this video hosting platform offers a 10-day free trial so you can test the service yourself!
As a solution for video hosting for online courses, vzaar is available in addition to DaCast’s live streaming solution. It’s ideal for publishers seeking advanced video hosting features.
In terms of pricing, users already streaming with DaCast’s live streaming solutions can contact DaCast 24/7 for special pricing options.
vzaar has one of the simplest, most intuitive interfaces in the video platform market.
Each user is assigned an account manager and offered 24/7 phone, email, and chat support.
Includes a variety of security tools, such as password protection, domain restrictions, AES encryption, and signed embed codes.
The Verizon Digital Media services CDN delivers content over vzaar. This platform is consistently ranked as one of the fastest and most innovative CDNs on the market. Plus, vzaar is the only video platform on the market that supports native China-based delivery.
Includes full API access on all plans.
For eLearning businesses, growing and engaging viewers takes considerable time and focus. Online video platforms can take on the heavy lifting of video hosting, by automating the process of uploading, encoding, managing and optimizing your videos. At the same time, these platforms safeguard your content from unauthorized access and usage.
In short, video hosting for online courses should make your life easier and your business simpler to manage. Whichever video hosting solution you choose, we hope you now feel confident in key features to consider and compare.
Finally, if you’re interested in getting access to a powerful video hosting solution with scalable live streaming delivery, contact us below. We’re here to help, and we’d love to make your video hosting for online courses goals a reality!