Over the past several years, the internet has become more accessible and online paywalls more secure. Combined with consumers’ appetite for convenience, this has propelled eCommerce—and now its next growth engine: live commerce. In 2025, analysts project global live-commerce GMV to reach approximately USD 169 billion, with Asia (especially China) leading the charge and the […]
Author Archives: Jon Whitehead
In 2025, many broadcasters rely on free and social platforms like YouTube, Facebook, TikTok, and Twitch as their primary home for live and on-demand content. They offer massive reach and zero upfront cost – but also opaque rules, aggressive AI moderation, and ranking systems you don’t control. Your stream might be technically “live,” yet quietly […]
The video streaming industry has evolved dramatically over the past decade. Once a niche space for creative communities, it now reaches hundreds of millions of viewers worldwide—surpassing 29.7 billion watch hours in Q1 2025 alone. Valued at over $108 billion, the market continues to expand, but its foundations are shifting. Following a wave of acquisitions […]
We are in the midst of a broadcasting revolution where sports consumption is rapidly shifting from traditional TV to OTT platforms. The global sports OTT market is projected to reach $37.7 billion in 2025 and nearly double to $68.3 billion by 2030, growing at a strong 12.6% CAGR. In the U.S., 118 million viewers are […]
As screen resolution rises in definition and competition in the online content creation space gets fiercer, broadcasters must place a greater emphasis on quality of experience (QoE). Audiences always want their video content to be better, faster, and clearer. Fortunately, video streaming technologies are continually improving to meet the growing demand. In fact, a recent […]