Author Archives: Jon Whitehead

The video streaming industry is full of acronyms and terms that can be confusing for the uninitiated. Two of those terms, which deal with internet TV delivery, are IPTV and OTT. While both terms refer to methods of delivering content over the internet to end-users, there are differences in the mechanisms or platforms each uses […]

If you stream video online, chances are you’re using an H.264 streaming encoder, whether you know it or not. In 2025, H.264 remains the most widely supported video codec for live and on-demand streaming. It delivers a solid balance of high video quality and low bandwidth use, making it ideal for everything from 4K live […]

Live video is booming. Whether it’s hybrid events, remote production, FAST channels, or shoppable content, broadcasters are meeting demand with smarter tools. The global streaming market is forecast to grow at a CAGR of 18.5% between 2024 to 2032, surpassing $225 billion. Mobile viewing, broadband expansion, and the rise of interactive video and AI-powered workflows […]

In 2025, OTT video monetization is a key part of how media businesses grow and reach their audiences. The global OTT market is expected to surpass $450 billion, with viewer habits shifting toward flexible, personalized, and often ad-supported streaming experiences. This rapid growth has created new challenges—and opportunities—for content owners trying to choose the best […]

With the business world becoming increasingly digital, video content is more essential than ever. It is used for connecting with customers, training employees, and sharing critical information. However, as high-definition, 4K, and even 8K videos become the norm, the technology needed to deliver this content must continue to evolve. Enter the HEVC codec (High-Efficiency Video […]